Jarrel Armster

Experience

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  City of Riverside

  Nov 2013 - Jun 2014

  Human Relations Commission Intern

  As an intern in Mayor Bailey's Office, I gained valuable experience working directly with constituents and through liaising with other departments and institutions in the City. I was selected by the Assistant to the Mayor to work on a larger project a few months into my time there. This involved working with the Human Relations Commission researching and leading out in several social justice projects. Women's rights, fair representation in boards & commission, LGBT rights and support, etc.

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  TruEvolution Inc.

  Jan 2014 - Aug 2018

  I joined the TruEvolution team full-time as Marketing Director during a period of intense planning that catapulted a small, local CBO to a national nonprofit with an annual budget of over $1 Million in just 4 years. Immediately upon joining, I did a full rebrand of the logo and visual elements. This included all of our social platforms & a custom Ruby on Rails website that I personally developed to handle event registration & check-in, blog posting, transactional emails to event attendees, and more.A large part of what I was responsible for involved packaging work TruEvolution does for presentation to funders. This required me to assume many responsibilities normally assigned to a creative director such as custom branding new programs and initiatives, maintaining a style guide, coordinating the development of digital/print assets, producing and editing video PSA campaigns, and managing graphic designers.The other major responsibility was developing a pipeline of clients and event attendees through various digital marketing efforts. We used email marketing (Mailchimp, Active Campaign, Aweber) to increase event registrations and client acquisition. We relied heavily on paid traffic through Facebook, Instagram and Google PPC using lookalike audiences and pixel data to find new clients and supporters. I was also responsible for issuing press releases and cultivating and expanding a base of micro-donors that sponsored events and programs. Show less

  • Marketing & Communications Director

    May 2015 - Aug 2018

  • Chairman- Commision on Campus Equality

    Jan 2014 - May 2015
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  ECS Imaging, Inc.

  Jun 2014 - Nov 2015

  Created professional designs for digital and print marketing assets including responsive email template creation and maintained and extended a Wordpress company site. Managed tradeshow registrations, booking travel, ordering supplies, processing reimbursements, and provided administrative support to the VP

  • Sales and Marketing Assistant

    Aug 2014 - Nov 2015

  • Executive Assistant

    Jun 2014 - Aug 2014
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  Enverse Design

  Nov 2016 - May 2019

  Founder and CEO

  I started my own marketing agency to drive membership growth for Fitness Businesses through paid social media(Facebook, Instagram, Snapchat), Google PPC Ads, and develop responsive WordPress websites. This involved landing page creation & optimization, copywriting, A/B Testing, various marketing automation processes and more- Average CPL of $4- Increased brand awareness through strategic positioning and design.- Managed a combined advertising budget of over $50K- Managed 13 clients at a time Show less

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  City of Riverside

  May 2018 - Jan 2021

  Commissioner- Human Relations Commission

  As a member of the City of Riverside Human Relations Commission, I am a city appointee serving on an advisory body to the City Council. Our function is to advocate for equal opportunity, justice, and access to services and opportunities in the City of Riverside. We hold public meetings monthly, recognize outstanding community leaders, and support community events through sponsorships and declarations.

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  Accelerate Change Network

  Mar 2020 - Jan 2021

  Digital Media Experimenter
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  TruEvolution Inc.

  Jan 2021 - Jun 2022

  Director of Strategic Advancement
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  Accelerate Change Network

  Jun 2022 - now

  Director of Growth