Susan Guo

Experience

• 

  Eastern Supermarket Inc

  Jun 2014 - Sept 2017

  Management Development Intern

  • Learned all aspects of running a family-owned business including cash management, vendor ordering and management, inventory control and customer relationship building • Developed bi-lingual promotional materials to market store offerings to customers

• 

  Baruch College Campus High School

  Dec 2016 - Jun 2018

  Principal's Office Intern

  • Created promotional materials for high profile school events including outside speakers, community-building events and academic evaluations• Developed a comprehensive database of the school community for use in outreach

• 

  AIA New York | Center for Architecture

  Jun 2017 - Aug 2017

  Teaching Assistant

  • Partnered with NYC architects to teach full day classes to 20 to 25 elementary and middle school-aged students architectural concepts and how to build models with the focus on treehouses, bridges, and castles• Engaged in daily lesson planning to make learning enjoyable and digestible by setting reasonable objectives and corresponded with other teachers to align on classroom expectations and responsibilities• Prepared students for presentation day where they showcased their final projects to parents and center staff members and discussed their design choices Show less

• 

  Fordham Gabelli School of Business

  Aug 2018 - Dec 2018

  Ground Floor Team Member

  • Developed and pitched business plan for CampUS, a phone application for college students to track campus and community activities • Conducted market research to identify unmet needs and evaluated the competitive marketplace• Developed a comprehensive business report including financial projections and promotional marketing campaigns

• 

  Network for Teaching Entrepreneurship (NFTE)

  Aug 2018 - Aug 2018

  Contestant

  • Selected as one of 30 New York high school students to participate in a program to develop an entrepreneurial mindset and build startup skills • Developed and pitched a comprehensive business plan for Green2U, a production company that remodels and repurposes exercise equipment in New York City to produce green energy through exercise

• 

  Fordham University

  Aug 2018 - May 2022

  Development and University Relations Department Intern

  • Supported the Fordham Fund team in their donor retention efforts by communicating with donors and alumni in high-profile programming for major annual and seasonal campaigns (e.g., Fordham Giving Day, Giving Tuesday, etc.)• Ensured that contact information and activity logs were updated to optimize retargeting strategies

• 

  Fordham Gabelli School of Business

  Aug 2019 - Dec 2019

  Gabelli School of Business Consulting Cup Challenge

  • Member of a five-person team who performed a study of Pfizer and developed a thorough financial, operational, and strategic analysis• Identified an operational issue and created a solution that could add shareholder value• Presented solution in the form of a 46-page written report and a formal presentation to a panel of judges

• 

  The Opportunity Network

  Jul 2020 - Jun 2022

  • Analyzed 800+ students’ data (e.g., education, demographic, geographic, gender, etc.) and engagement history throughout 6 class years to obtain insights regarding the dropped engagements (e.g., event attendance, survey replies, check-in rate)• Vetted major communication channels to identify the root causes and better understand drop-off rate in students• Collaborated with 19 other data analysts and interviewed each other to formulate possible root causes (e.g., improper/inefficient subject lines, email information overload, unrecognizable sender, etc.) • Summarized, visualized, and proposed solutions to managers to improve the company’s communications across various channels, such as monthly newsletters with adjustment contents, touch-point person pairing, community resources consolidation Show less

  • Fellow

    Jul 2016 - Jun 2022

  • Data Analyst

    Jul 2020 - Aug 2020
• 

  Paragon One

  Feb 2021 - Jul 2021

  • Conducted benchmark analysis to distill best practices for social media posts, account aesthetics, and social media behavior to target Gen Z users• Designed weekly marketing graphics using Canva and Photoshop and executed a new social media strategy• Strengthened the consistency of the brand’s presence by promoting the company’s service offerings, and informing students about 3 new partnerships and 10+ new postings • Conducted research to identify top U.S. education and workforce markets to curate a list of 50+ potential extern partnerships consistent with Paragon One’s business strategy and positioning in the market• Managed top-of-funnel external communication by creating targeted marketing materials to promote firm capabilities to 20+ prospective partners resulting in more student applications

  • Digital Marketing and Social Media Intern

    Apr 2021 - Jul 2021

  • Educational Opportunity Development Remote Extern

    Feb 2021 - Mar 2021
• 

  Spark Foundry

  Jun 2021 - Aug 2021

  Paid Search Intern

  • Restructured 3 paid search accounts (Haagen-Dazs, Dreyer’s/Edy’s, and Skinny Cow) for the Dreyer’s Grand Ice Cream client, by revising ad copy, updating campaign, keyword, and ad group organization, and reassigning keyword landing page destinations• Audited brand websites to identify the most relevant site content for keywords, ad copy, and destination landing pages in preparation for the new website launch (icecream.com) to ease the customer browsing experience• Leveraged data to inform new account structure and eliminated or condensed low volume keywords and ad groups• Analyzed account data, KPIs (e.g., campaign status, impressions, CTR, budget allocations), and other performance metrics by pulling reports in Google Ads and SA360 and used Excel pivot tables to consolidate data across Google and Bing Show less

• 

  The Pollack Group

  Jan 2022 - Apr 2022

  Integrated Public Relations and Marketing Intern

  • Monitored the daily news cycle and other media channels to highlight and report relevant industry and client-related news • Conducted qualitative and statistical analysis on Opy’s competitor’s social media accounts (Facebook, Instagram, Twitter, LinkedIn, and Tik Tok) to help the company better understand its competitors and identify best social media practices • Sifted through daily HARO’s (Help A Reporter Out) newsletters to identify relevant source requests to pitch story ideas and content to reporters and journalists on behalf of clients • Built media lists for various campaigns and pitched opportunities in Cision • Researched and consolidated opportunities for business growth, expansion, and further brand exposure• Strategically designed and posted social media graphics based on findings from the study conducted Show less

• 

  Hearts & Science

  Jun 2022 - Apr 2024

  • Analyze and negotiate 40+ deals to strategically build a strong portfolio of partners prior to setting up and launching 12 $500,000 to $8M digital and linear video campaigns quarterly for the AT&T client• Monitor the performance, pacing, and billing of video campaigns across 3 lines of businesses to guarantee alignment with client goals (efficiency, best agency rates, etc.) and strategies (brand safety, awareness, ad frequency, etc.)• Conduct post-campaign studies, compile findings, and present recommendations for future campaigns to the client Show less

  • Senior Associate, Video Investment

    May 2023 - Apr 2024

  • Associate

    Jul 2022 - May 2023

  • E-Commerce Associate

    Jun 2022 - Jul 2022