Andy Campbell

Experience

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  General Mills

  Jan 2004 - Jan 2006

  Team Leader

  I led teams of more than 50 people in production improvement efforts. We emphasized and excelled at quality, productivity, and safety.

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  University of Iowa

  Aug 2006 - May 2008

  Graduate Assistant, Women's Basketball

  Graduate Assistant under Head Coach Lisa Bluder for the Iowa Hawkeye Women's Basketball Team. Implemented marketing strategies to improve game attendance, established a fan bus system for away games and developed and operated the inaugural coaching clinic.

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  Central College

  Jul 2008 - Aug 2016

  As an Assistant Professor of Management, I believed that learning was done best by 'doing'. I incorporated this experiential learning philosophy by building unique leadership opportunities into every class I taught. In my operations class I coordinated learning experiences with area manufacturers. My advanced marketing research classes performed research for area for-profit and not-for-profit organizations, resulting in actionable information that they could implement. Over the span of eight years, my classes have created and communicated over 80 marketing plans for organizations across the state of Iowa. Realizing that learning occurs outside the classroom more so than in, I conceptualized and built the Interview Blitz at Central that has now been running twice a year since 2012. This event brings HR professionals to students in order to place the students in a high-intensity, yet low-risk interview learning situation. The results have been significant, leading to over 1,000 unique connections and experiences being created. Being a connector and builder, I also took the initiative to build internships with organizations where no such opportunity previously existed. I believed leadership character-based skills were essential to develop during the internships, so I built in leadership learning experiences in the students' process. This holistic, employeer/student/educator, approach has proved beneficial for bringing industry experiences into the classroom as well as helping to place students into new pipelines. Specializing in leadership training, strategic SMB and entrepreneurial marketing, operations management and organizational development. My areas of research interest reside in culture development and vitality. Courses taught include Organizational Behavior, Marketing Management, Marketing Research, Principles of Marketing, Operations Management and Strategic Management. Show less

  • Assistant Professor of Management

    Aug 2012 - Aug 2016

  • Business Instructor

    Jul 2008 - Jul 2012

  • Assistant Women Basketball Coach

    Jul 2008 - May 2012
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  Impakt Athletics

  Apr 2014 - Jun 2017

  Director of Marketing

  Athletics are in the midst of a revolution. There is massive amounts of information and data surrounding the game, but few have figured out how to actually leverage that into a competitive advantage. Impakt Athletics solves this problem - we turn insight into action for football programs. As the director of marketing, I open and develop new marketing channels as well as execute high-returning strategies to deliver value to football programs, ensuring our suite of tools enables their job to be easier.Specifically I have: *Worked alongside other leadership team members to explore and developing new business markets, resulting in a successful shift in company strategy to a higher returning premium market.*Developed and implemented our Impakt Brand Guide, resulting in our diverse team using the same language and aligned in the right direction.*Responsible for building deep brand awareness within a crowded athletic market by leveraging social, email and PR strategies.*Initiated and executed tactical communication for connecting and building trusting relationships with over 50 of college and NFL programs.*Planned and executed the operations of our convention presence on three annual national stages.*Coordinated relationship building efforts across numerous digital platforms with our internal team (three separate locations across North America). *Represented the company as a speaker at the MIT Sloan Sports Analytics Conference, Midwest Sports Analytics Meeting (keynote), Director of Football meeting at the national AFCA convention, panelist for Technology Association of Iowa's Tech Town Hall, featured speaker at Institute of Managerial Accountant's monthly meeting and am preparing for The Business Analytics Meeting at Loras College in April. As an entrepreneur, I have leveraged Lean Startup principles to help move our company through the build, measure and learning iterations as quickly and efficiently as possible. Show less

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  Eurofins

  May 2017 - Aug 2019

  Marketing Director

  Responsible for defining and implementing strategies to drive the growth of Eurofins Food Division, North America - a worldwide leader in analytical testing. Focused on leading my team through efficient and effective service strategies, marketing intelligence, solution innovation and implementation of strategic marketing programs to build profitability. Increasing qualified marketing leads by over 75% YOY through a multifaceted digital strategy including SEO, customer journey optimization, content marketing and sales coordination. Strategically planned, coordinated and launched the marketing efforts of six new business units across North America by utilizing an integrated marketing communication plans of targeted email campaigns, AdWords, local advertising, sales coordination and regional training events. Responsible for coordinating internal and external communications during the transition of the company's second largest global acquisition. Show less

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  Pellasota Consulting

  Sept 2019 - Sept 2023

  Partner

  Crafting tailored solutions for high-potential food industry partners with logistic, operational, and marketing expertise to maximize margins and increase top line revenue. Our mission is to ensure sustainable profitability and our partners' success.

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  Tractor Zoom

  Jan 2020 - now

  Helping Tractor Zoom help others in the ag industry. Leveraging expertise and Tractor Zoom's data to analyze market trends, listen to the industry to gather customer insights, and identify opportunities to develop and help build solutions with our product, sales, and marketing teams. Analyzing ag equipment market data and communicating those insights for decision makers in the farm equipment industry. Also add value via marketing initiatives and helping others tell their Iron Comps success stories.

  • Director of Insights

    Sept 2023 - now

  • Analytics and Marketing

    Jan 2020 - Sept 2023