Patrick Coleman

Experience

• 

  Herschend Family Entertainment

  Jan 1998 - Jan 2003

  Assistant Manager of Ticket Sales
• 

  Ruby Tuesday

  Jan 2003 - Jan 2007

  Server/Bartender
• 

  Dell Technologies

  Jan 2008 - now

  Learning is my passion and I spent five years in the ever evolving world of online marketing as my playground. SEO, social media, online advertising, site optimization, analytics and more, all managed to capture my attention and feed my need to understand not only the how but also the why. I expanded my online marketing expertise, while simultaneously developing my managerial skills.• Managed a four person team owning B2B & End-user eCommerce sites• Project managed website redesigns, online to offline lead generation and IT project cost benefit analysis• Developed A/B and Multivariate tests to drive optimization via Adobe Omniture & TeaLeaf• Led a global cross-functional team focused on defect resolution and merger & acquisition integration • Advised Global eCommerce Executive Leadership Team on strategic improvements• Strategized and negotiated with 20+ vendors on co-marketing initiatives Show less • Social Media Certified (specializing in Internal Corporate Culture building)• Managed Ratings & Reviews, as well as Customer Q&A improvement initiatives• SEO Certified thru Dell Marketing University, optimizing internal and external search• Test & Target Campaign owner via advanced online analytics (Omniture's Discover & TeaLeaf)• Produced 100% lift in attach rate of upsells/cross sells• Developed and implemented audit procedures, increasing online content accuracy to 100% (from 93%) Show less

  • Sr. Manager Product Marketing - North America Displays & Client Accessories

    Apr 2022 - now

  • Sr. Product Marketing Consultant - North America Displays

    May 2017 - Apr 2022

  • Product Launch Manager - Monitors, Projectors & Large Format Displays

    Feb 2014 - May 2017

  • Dell Online - eCommerce Lead

    Jan 2011 - Feb 2014

  • Dell Online - eCommerce Analyst

    Jan 2008 - Jan 2011