Ameera Arshad

Experience

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  Apricot Lane Boutique

  May 2021 - Aug 2021

  Fashion Stylist
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  Golden Magazine

  Feb 2022 - Sept 2022

  Social Media Marketing Specialist

  • Organized promotion strategies through TikTok to pitch ideas• Manage and leverage social media tools to find timely relevant content themes and create more content resulting in a 20% increase of TikTok engagement.

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  University of Minnesota Medical School

  Mar 2022 - Apr 2022

  Student Communications Associate

  • Provided support to UMN Medical school for all communications including writing, editing, graphic design, and production• Assisted with marketing and communications reporting and maintained an editorial calendar

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  Xcel Energy

  Apr 2022 - Jan 2023

  Strategic Communications Intern

  • Provided direct support to the Corporate Communications and Social Media planning teams by writing for publications and coordinating projects• Participated in various communication initiatives such as creating social media campaigns, analyzing data, and reporting on communication campaign outcomes

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  Ovative Group

  May 2023 - Aug 2023

  Internal Marketing Intern

  • Led ideation, presentation, and execution of social media campaigns to enhance talent acquisition.• Conducted extensive research focused on keywords and implemented on-page SEO optimizations.

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  UMN NSAC

  Jan 2024 - May 2024

  Marketing Strategist

  • Collaborated with a cross-functional team (media, creative, and strategy) to develop a comprehensive media plan for a brand, including strategic direction, media buying, and creative concepts.• Produced a professional campaign book and video to demonstrate the creative direction, media placement, and expected outcomes of the proposed campaign.

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  Ovative Group

  Jun 2024 - now

  Analyst, Client Services

  • Serve as a key liaison between clients and internal teams, ensuring seamless communication and collaboration across paid media channels to deliver marketing strategies.• Manage high-value paid media budgets and perform forecasting to deliver optimized, data-driven solutions that maximize ROI and achieve client growth objectives• Lead data analysis and reporting on eCommerce and in-store performance, turning insights into actionable strategies that drive revenue growth and align with client KPIs. Show less