Aadeesh Rao

Experience

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  Printways India Pvt. Ltd

  Jun 2017 - Aug 2017

  Marketing Intern
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  Ransom Production Pvt. Ltd.

  Feb 2018 - Jul 2019

  Sales And Marketing Specialist
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  ICICI Bank

  May 2021 - Aug 2021

  Summer Marketing Intern (MBA)
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  Startek India

  Nov 2021 - May 2022

  Operations Specialist ( Client - ZOMATO Pvt. Ltd.)

  Zomato Operations

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  Gartner

  Aug 2022 - Feb 2023

  Marketing Associate (Contract)

  •Promoting research for Gartner’s three B2B software sub-brands: Capterra, Software Advice & GetApp.•Communicating and collaborating with global teams in Earned Media, Vendor promotion, and PR discussions.•Market Research and Lead Generation to promote Thought Leadership Content.•Engaging with North American editors, content marketing professionals & bloggers using tools like Cision, LinkedIn Sales Navigator & Voila Norbert.•Performing end-to-end outreach and link-building campaigns with media publications & vendors to promote content using Buzz Stream, Ahrefs & SEMrush to maintain a healthy, high-authority backlink profile.•Collaborating with Vendors to effectively promote their brands on in-house Gartner marketplaces and social media. Show less

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  Boston Consulting Group (BCG)

  Sept 2023 - May 2024

  Global Marketing Specialist (People & Organization Practice Area)

  - Experienced in using Salesforce Marketing Cloud (SFMC) to plan and execute internal communications, including Managing Partners/Director’s communications in North America, EMESA, and APAC, latest publications promotions, events information, bulk campaign launches, and marketing highlights.- Skilled in using Marketo for event branding and execution with experience in organizing multiple roundtable conferences (CHRO and Global Business Services) and affiliation events by creating a comprehensive communications plan to promote events and invite registrations, work with external vendors arranging travel and hotel bookings and more.- Ideating and executing an array of global campaigns to drive visibility to BCG’s latest thought leadership reports.- Proven ability to manage and disseminate engaging quarterly global newsletters, featuring the latest updates and happenings from the People and Organization Practice Area (POP PA) at BCG.-Strong expertise in maintaining the highest standards on the POP PA LinkedIn showcase page, including copywriting, visual asset creation, pipeline curation, and publications promotions.- Adept at working with design studios (within BCG) and external vendors to translate requests into clear briefs, resulting in the delivery of high-quality deliverables such as videos, client newsletters, visual assets and marketing highlights.- Utilizing advanced analytics tools such as PowerBI and Tableau to generate actionable insights from recent publications to develop effective marketing communications strategies.- Tools and Software used for accomplishing the above responsibilities - Salesforce Marketing Cloud (SFMC), Marketo Events, Microsoft 365 CRM and Sharepoint, Figma Design Studio, Wrike and Trello Boards. Show less