Glenn Weisinger

Experience

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  Country Roads Day Camp

  Jun 2010 - Aug 2010

  Summer Camp Counselor
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  American Eagle Outfitters

  Nov 2010 - Aug 2012

  Sales Associate

  • Marketed and promoted merchandise within the store and online• Ensured consumer satisfaction policies while making sales on the floor• Constructed tables and rooms from presented illustrations• Worked on register, conducted purchases and returns, handled all forms of payment

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  American University

  Jan 2013 - May 2013

  Desk Receptionist

  • Provided security and safety to residents, conducted special procedures for safety drills and lockdowns• Organized and distributed packages, keys, and room check-ins• Operated phone services, transferred calls, and carried out helpful customer service• Worked alternating hours, 24/7, utilizing effective time management

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  The Walt Disney Company

  Aug 2013 - Jan 2014

  Disney College Program Intern

  • Interacted and engaged daily with thousands of guests from around the world, to provide exceptional service in a fast paced environment• Maintained the necessary standards such as cleaning, preparing, or distributing food products• Provided attention to detail while being mindful of guests needs spoken or unspoken, and understanding basic principles of behavioral psychology• Handled all forms of payment, tracked transactions per hour, and thousands of dollars handled per day

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  American University

  Apr 2014 - May 2015

  • Actively respond to any situation accordingly, and remain calm throughout an emergency• Develop promotional materials and programs to educate 90 residents, utilizing various campus resources• Support residents’ opinions and feelings: being open-minded and patient• Tactfully mediate different points of view, putting residents at ease in stressful situations

  • Resident Assistant

    May 2014 - May 2015

  • Deputy Chief Of Staff

    Apr 2014 - Jul 2014
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  Six Flags

  May 2014 - Jul 2014

  Team Member

  • Supervised and managed precautions to facilitate an amusing and safe service• Ensured friendly and efficient accommodations operating ride machinery on the “Congo River Rapids” • Entertained guests throughout the ride on a microphone, creating a storyline for the attraction

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  The Walt Disney Company

  May 2015 - Aug 2015

  Disney College Program Intern- Attractions

  • Enthusiastically ensured safe, courteous, and efficient accommodations while operating show machinery at Epcot’s “Soarin’ Over California” • Interacted, engaged, and responsible for thousands of guests daily, to provide exceptional world-class customer service in a fast-paced environment• Provided attention to detail while being mindful of guests needs spoken or unspoken

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  Allied Integrated Marketing

  Sept 2015 - May 2016

  • Implement the promotional and publicity campaigns for major film releases such as: The Divergent Series, Dirty Grandpa, & The Choice• Assist publicists and coordinators with research, outreach, brainstorming, and events• Supervise advanced screenings and events while interacting with Washington press and media partners • Implement the promotional and publicity campaigns for major film releases such as: Hotel Transylvania 2, Goosebumps, Concussion, & James Bond: Spectre• Assist publicists and coordinators with research, outreach, brainstorming, and events• Supervise advanced screenings and events while interacting with Washington press and media partners

  • Lionsgate Entertainment Studio Intern

    Jan 2016 - May 2016

  • Sony Pictures Studio Intern

    Sept 2015 - Jan 2016
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  Leading Authorities, Inc. Speakers Bureau

  Sept 2015 - Dec 2015

  Marketing Intern

  • Executed event operations and logistics working alongside marketing executives• Conducted research on event services, speaker information, production, and the booking of sales leads using CRM database, and compiled briefings for supervisor on weekly basis• Generated website blogs, speaker biographies & topics, social media updates, speaker database information, and data mining• Supported general administrative needs

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  Escape Room Live, L.L.C.

  Jan 2016 - May 2016

  Game Master

  •Facilitate, captivate, and monitor guests through the Escape Room Experience •Ensure a positive customer service experience providing energetic, detailed, mission briefings before entering a live immersive entertainment experience•Navigate a very fast paced workplace environment including rapid turnaround of escape rooms

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  The Walt Disney Company

  Jun 2016 - Aug 2021

  • Led audience strategies for Walt Disney World, Disneyland, Disney Cruise Line, Aulani, Adventures by Disney, Walt Disney Studios, Shop Disney, and Disney Plus, across various channels and platforms.• Partnered closely with Marketing Strategy and Media Planners to determine audience strategy, segmentation, sizing, and targeting capabilities.• Developed comprehensive audience insight presentations using platforms like Resonate, BlueKai, DV360, SambaTV, and social media platforms.• Proficient in Oracle BlueKai Data Management Platform (DMP) for planning, activating, and sharing audiences across various DSPs.• Provided guidance on various scoring models and analytic products for use in marketing efforts.• Managed multimillion-dollar budgets, including communication, tracking, and submission of all financial transactions. Show less • Assist in the development and execution of highly relevant consumer-direct communications to drive engagement, interest, and conversion among targeted audiences• Implement, evaluate, test, and learn strategies to continually optimize communication effectiveness• Collaborate with both internal and external partners, including Marketing Strategy, Creative, Technical Solutions, and fulfillment partners to support CRM business needs and the development of future program strategy• Coordinate program set up such as implementing tracking codes, creative review, testing, and reporting; as well as other support as needed Show less

  • Audience Strategy & Insights Manager

    Jan 2020 - Aug 2021

  • Audience Strategy Associate

    Apr 2018 - Jan 2020

  • Customer Engagement Coordinator

    Jun 2017 - Apr 2018

  • CRM Marketing PI

    Jun 2016 - Jun 2017
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  Hearts & Science

  Aug 2021 - now

  • Champion audience-first solutions with clients such as Amgen Inc, Boston Beer Co, Moderna, Jaguar Land Rover, and Kaiser Permanente.• Collaborate with Strategy and Planning partners to develop growing audiences and translate them into actionable, addressable, and successful campaigns.• Refine audience segmentation and marketing strategies by providing insights on sizing, personas, behaviors, attitudes, motivators, and media habits.• Identify and evaluate data sources, including Omnicom’s data platform or client data environments, to enhance campaign effectiveness.• Managed vendor relationships with partners from Oracle, Google, Facebook, Swoop, OptimizeRx, Adobe, Optimal, Crossix, Semasio, etc. Show less

  • Associate Director of Digital Audience Planning

    Mar 2023 - now

  • Supervisor, Digital Audience Planning

    Aug 2021 - Mar 2023