Bhuvan Sachdeva

Experience

• 

  Hossana Films

  Jun 2015 - May 2016

  Assistant Director

  Brands - DS Group, DuPont, Berkley Health Edu, RedBus, Best Foods• Anchor the Production process for AV Commercials and Corporate Films from Pre (Primary / Secondary Research, Recce, Storyboard, Vendors) to Production and Post-Production (Video and Sound Editing, Colouring, Animation).• Lead the Sales Pitch to the prospective client’s and offer them tailored services basis the client requirements.• Supervise the Director during the Production process.

• 

  Experience Commerce

  Nov 2016 - Jan 2017

  Sports Content Writer

  • Content Curator for Royal Challengers Bangalore Corporate Cricket Championship - 4https://www.royalchallengers.com/ccc• Conducted Interviews with the players from different Corporate teams

• 

  TEDx

  Feb 2017 - Feb 2017

  Social Media Contributor - Tedx SIBM Bengaluru

  Responsible for Social Media promotion of the event

• 

  GroupM

  Feb 2017 - May 2017

  Media Executive

  Brands - The Himalaya Drug Co., Ola Cabs• Learnt about Fundamentals of Media Planning and Buying• Hands on experience on Media tools software such as BARC, IRS, Metis• Competition Reporting and Analysis for the brands• Data Support to Strategy Team• Offered PPO before completion of the Internship

• 

  MotivatorWorld, GroupM

  Dec 2017 - Apr 2019

  Business Executive

  Brands - The Himalaya Drug Co.• Strategize and execute Integrated Marketing campaigns to develop and grow market share for Himalaya Face Care category (Facewash, Face Packs and Scrubs) and seasonal categories such as (Himalaya Lip Balm, Himalaya Body Lotion)• Ensure timely delivery of weekly, fortnightly and monthly reports (Competition Analysis, IPSOS, MIS) for all the Personal Care categories• Measure ROI of marketing campaigns against KPIs• Competition Analysis and Reporting for the brand• Executed multiple New Product Initiatives for Himalaya Fresh Start Face Wash, Himalaya Companion Care, First brand campaign ‘Khush Raho, Khushal Raho’• Design Quarterly and Annual strategies to drive volume growth in the existing as well as new geographies Show less

• 

  Initiative

  Apr 2019 - Jul 2021

  • Conceptualized 360° GTM strategy for 50+ content launches such as The Family Man, Paatal Lok, Made In Heaven, Breathe Into The Shadows etc.• Efficiently managed large volume (350Cr+) of business, ensuring operational excellence and exceptional brilliance.• Delivered clutter breaking results to create high Brand Recall and cultivate higher affinity for the brand with effective brand solutions.• Manage inter-departmental relationships and coordination including Operations, Finance, Commercials, Creative, Scheduling and simultaneously mentored and nurtured a team of 2 colleagues. Show less

  • Senior Manager - Business

    Apr 2021 - Jul 2021

  • Media Manager

    Apr 2019 - Mar 2021
• 

  Flipkart

  Jul 2021 - now

  • Marketing, Merchandising & Growth – Strategize Annual Integrated Marketing plans to drive accelerated Sales and Member Loyalty.• Spearheaded the Consumer Research Study to derive the actionable insights to build business Roadmap for CY 2024.• Media Mix model for campaigns basis its efficacy by Smart Media Buys/Choices and ensuring limited media spillage, to ensure a cohesive and integrated approach.• Identify the need gap w.r.t. Consumer Trends, Preference, Consumption Patterns and Competitive Landscape, to develop comprehensive Brand strategies and opportunities for Brand Differentiation.• Lead the Brand Health Study to measure the efficacy and drive periodic optimization tactics to consistently assess and improve marketing ROI and KPIs.• Scaling and re-defining the Customer Experience (Tele calling) charter by implementing design optimization and standardizing the processes to drive efficiency. Show less • Conceptualize and Implement brand transition from Walmart Best Price to Flipkart Wholesale; HDFC and Diners Club Co-Branded Credit Card; and BNPL programs such as Aspire, Mintifi, Rupifi. • Responsible for developing communications strategy for In-Store Visual Merchandising and POS to enhance retail experience for the customer.• Plan monthly promotional schemes & introduce new constructs to uplift cross category penetration, MAC, GMV and E-com adoption.• Chalk out the AOP; Build Bottom-up approach in alignment with the Topline and Bottomline GMV target to drive Brand Revenue and Maximization.• Drive and Deliver Integrated marketing campaigns across various channels (ATL, BTL, In-Store, Digital, Social and CRM) to create compelling Brand Narrative and effective Marketing Strategy.• Liaison with Internal Stakeholders Legal, Compliance, Procurement, Finance, Food Safety and External Stakeholders Brand, Digital, Media and BTL agencies to build workflow efficiency. Show less

  • Senior Manager-I Brand Marketing

    Apr 2023 - now

  • Manager - Brand Marketing

    Jul 2021 - Mar 2023