Crystal De La Rosa

Experience

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  Matthew & Brandscom Law Firm

  Jan 1998 - Jan 2000

  Billing Clerk/Relief Receptionist
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  Pabst Brewing Company

  Apr 2000 - Oct 2008

  Domestic/International Customer Service Rep II

  Received/reviewed/ submitted maintained all international purchase ordersConfirmed orders, generated ,forwarded order confirmations via fax/e-mail with product description, pricing, quantity, estimated production date and ETA;Communicated and assisted export buyers with MBCO (Miller-Coors) and WJ Byrnes (Freight forwarder) on a daily bases;Assisted accounting in accruals and collections on past due accounts; reviewed invoices after every shipment;Maintained numerous spreadsheets: monthly sales vs. production, international customer data, ECT.Submitted price proposals for new packages, requested and assisted international account set-ups, Coordinated and managed massive mail outs to distributors, and sales fieldProcessed damage claims; followed up until resolvedInvestigated any and all discrepancies of price, qty of product shipped, qty of dunnage shipped;Created and maintained international job description manual;Executive travel, (International- Mexico), and US Breweries for seminars, meetings, and speaker for special projectsDomestic Customer Service for Lion, City, & Ka Keoki Breweries)Managed an estimated 5k + bbls of product depending on the season; Received/reviewed/ submitted all orders via VBS (Virtual Brewing System) Maintained order cycles, production schedules, floor inventory, file transfers, and order changes Reviewed file transfers on a daily basis & investigated and corrected any discrepancies/errors;Ran/reviewed barrelage reports and projected subsequent months production requirementsGenerated/communicated reports daily for distributors/sales field/brewery via phone, fax, or e-mail;Coordinated shipping on initial loads, mis-shipments, and product transfers;Processed damage claims and investigated any discrepancies of price, qty of product or dunnage;Assisted in designing & establishing the order management (VBS) system for distributors and corporate useCreated and maintained Lion, City, & Ka Keoki job description manual Show less

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  CRC Imprinting

  Oct 2008 - Mar 2009

  Director of Customer Service

  • Responsible for all functions and operations of the office• Oversee day-to-day activities• Weekly/daily progress reports to main office and Directors• Developed and cultivated long-term business and consumer relationships to ensure sales growth and client retention

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  GLI Distributing

  Aug 2010 - May 2014

  On Premise Sales Manager

  • On Premise Account Manager of the year “2012”• Grew draft 52% & package 30% in 2012 • Promoted in 2013 to run Comal & Guadalupe county – Grew draft 43% & package 55% • Responsible for the development and execution of the OP strategy in the assigned area • Responsible for the coordination and execution of experiential On-Premise programming through brand reps• Develop knowledge of craft and domestic brands in order to provide proper information to buyers• Plan and manage day-to-day activities • Weekly/daily progress reports to On-Premise Director• Develop and maintain selling relationship with high-image, high-volume on premise and on occasion off premise retailers.• Responsible for knowing the local on-premise trade dynamics and lead all consumer focused retail programs in their accounts, thus, delivering increased volume growth and brand awareness with our target demographic. • Responsible for developing the on-premise go-to-market strategy for assigned geography• Responsible for account segmentation, market penetration, account selection process and overall account management selling and merchandising planning for assigned geography• Develop, implement and measure On-Premise retail and promotions merchandising standards Responsible for the coordination and execution of experiential OP programming through agencies and or suppliers Show less

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  Pabst Brewing Company

  Jun 2014 - Mar 2019

  Retail Sales Manager

  • Retailer and wholesaler facing representative for entire Pabst Brewing Company portfolio (15+ brands) in San Antonio market (GLI Distributing/Glazers)• Increased overall market volume by 63% in 2017 vs 2016 (#1/20 reps) Awarded “2017 Sales Growth Award”• Averaged 20% of overall plan vs. quota between March “18” & March “19” in focus accounts (aggregation of volume, points of distribution, other KPI’s vs. last year)• Increased on-premise draught PODs (points of distribution) from 5 to 32 in focus accounts between start date and 2018• Manage the development of the PBC portfolio for the on and off premise via consumer engagement activities and implementation of sales and marketing execution standards.• Drive sales execution and merchandising standards, quality distribution, pricing realization, shelf placement and management Show less

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  Pernod Ricard

  Jun 2019 - now

  • Manager, Customer Development

    Nov 2021 - now

  • Market Activation Specialist

    Jun 2019 - Nov 2021