
Hemavathi B N
Summer intern

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About me
Social Media Management | Trade Marketing | Brand Management | digital marketing | Product Management | Project management | GTM & strategy management
Education

University of Agricultural Sciences, Bangalore
2012 - 2016Agricultural Marketing and Cooperation Agricultural Marketing, economics, Finance, Business development, Statistics & allied subjects 7.8Activities and Societies: 1. Was a part of NSS volunteer team and participated in District level camps. 2. Was a part of cultural team in organizing University cultural fest.
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National Institute of Agricultural Marketing (NIAM), Jaipur
2016 - 2018PGDM(ABM) Agricultural Business and Management 7.5
Experience

Rallis India Ltd
Apr 2017 - Jun 2017Summer intern
Vrutti -Livelihood Impact Partners
Dec 2018 - Dec 2019Assistant Project Manager
IFFCO Kisan Sanchar Limited
Jan 2020 - Mar 2021Deputy Manager Business Development (Agri tech Business Services)
Coromandel International Limited
Mar 2021 - Apr 2023Trade Marketing ManagerTaking brand to targeted consumers of Karnataka and Tamil Nadu through planning, executing and impact analysis of 1. ATL & BTL activities.2.Digital campaigns with content creation.along with it,A. Handling all social media accounts for the division.B. introducing new branding initiatives for the division.C. vendor management: from onboarding to execution and billing.

DIAGEO India
Apr 2023 - Nov 2023Assistant Manager - Luxury Customer Marketing1.Curate,execute and evaluate quarterly marketing plan for the year, strategically allocating budgets to boost brand recognition and drive sales growth. which includes New brand launches, GWPs, GOPs, Brand Visibility, BTL, Campaigns and associations with third parties.2. Creating luxury brand experiences through on trade and off trade channels of Telangana market.2. Planning, executing and evaluating campaigns for luxury portfolio of Diageo.3. working in coordination with sales, Key accounts and brand team to achieve target milestones and sales targets of the state.4. Vendor Management: vendor onboarding, execution handling and vendor bills management. Show less

Others
Jan 2024 - nowHead of Marketing1. Develop Brand strategy and engagement plan.2. Plan and execute yearly marketing plans.3. handle ATL and BTL for the brand.4. Manage social media account, website management and influencer marketing, portfolio shoots and brand associations.5. Curate brand experience exhibitions and private previews to increase brand engagement.
Licenses & Certifications

ASSOSIATE OF MUTUAL FUND DISTRIBUTOR
Association Of Mutual Funds In IndiaAug 2018- View certificate

Integrated Marketing Communications Strategies
LinkedInOct 2023 - View certificate

Nano Tips for Using Generative AI Tools for Better Marketing Outcomes with Joanna Yung
LinkedInNov 2023 - View certificate

Social Media Marketing: Social CRM
LinkedInNov 2023 - View certificate

Digital Marketing Foundations
LinkedInOct 2022 
The Insurance Regulatory and Development Authority of India
Insurance Regulatory and Development AuthorityJul 2018- View certificate

Marketing Automation: How to Build a Successful Campaign
LinkedInOct 2023
Languages
- kaKannada
- teTelugu
- hiHindi
- enEnglish
- taTamil
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