Vishal Gupta

Experience

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  AllianZ Resources

  Aug 2014 - Feb 2015

  Management Trainee

  Lead generation and Market research- Generated valuable leads thorough sales visit in more than 40 schools in North Goa- Collected primary data through the survey conducted in schools around north Goa- Carried out the promotional event for AR where more than 200 students participated giving large visibility to the brand

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  Reliance Jio

  Apr 2015 - Jun 2015

  Marketing intern

  CONTENT STRATEGIST- Planned and designed an online celebrity talk show to be webcasted on Jio Play showcasing their journey of becoming a brand- Researched and developed a detailed analysis report on potential brand ambassadors for Jio and sub brands which was appreciated by the team head and later presented to Mr. Mukesh Ambani- Researched and created a feasibility report about TV show ‘Bigg Boss’ and major cricket series ‘IPL’ to explore the brand integration opportunity with Jio

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  Kantar Millward Brown

  Apr 2016 - May 2019

  Helping brands in Retail, FMCG, and E-comm. sector in making their brand meaningful, different and salient that results in their overall growth• Handled Continuous Brand Trackers & Advertising pre-tests for the client brands• Provided insights & actionable steps for improving the brand stature vis-à-vis competitive scenario• Pre-Testing of Brand Communication and gauge the on-air performance of the creative. • Assisting Brand Team in refining the brand communication basis the Ad Pre-Testing results to achieve the desired outcome from the communication.• Helping client to address the business issues through multiple sources of data through integration using ‘so what’ & ‘now what’ approach.• Worked on and attended business pitches/proposals with senior members of the team• Acting as a liaison between the client and Millward Brown on project related queries ensuring that their needs are being met • Day to day involvement with client projects, including questionnaire design, liaison with project management, data analysis, interpretation and development of recommendations, preparation of presentations of findings, liaison with senior managers. • Briefing support services, evaluate the project progress and perform quality checks & monitoring brand KPI’s Show less

  • Research Manager

    Mar 2018 - May 2019

  • Associate Research Manager

    Apr 2016 - Mar 2018
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  ResearchFox Consulting

  May 2019 - Jan 2020

  Senior Account Manager

  Market research I Strategic consultingKey responsibilities:• Leading a team of researchers in executing end-to-end market intelligence study with the integration of both quantitative and qualitative research• Responsible for expanding business by adding new clients in the business portfolio – added 3 new clients belonging to 3 new categories in the first 6 months• Building deep client relationship by understanding the brand issues in detail and design the right solution keeping their market strategy and positioning in mind• Adding new research capability in the service portfolio of ResearchFox by partnering with data solution providers and onboarding vendors• Conducting knowledge sessions for training and development of internal resources Show less

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  NEUROSENSUM

  Feb 2020 - Apr 2020

  Group Account Manager
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  OkCredit

  Jun 2020 - Apr 2022

  Lead - User Research

  - Established the research team at OkCredit and grew it to a 5 member team - Directly reporting to CPO thereby contributing to strategic roadmap and institutionalizing the research and insights machinery- Overseen researches across 6 teams where I led complex research engagements to provide strategic insights thereby guiding the smart business decisions- Conducted design workshop, qualitative and quantitative research, developed user personas, user journey maps, affinity diagrams, Heuristic Evaluation and user scenarios- Trained and developed the research team thereby equipping them to maneuver through ambiguity, complexity and stakeholder relationship - Developed standard research practices, data management system and research infrastructure Show less

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  Razorpay

  May 2022 - now

  Sr. Ux researcher

  Driving researches across online and offline payment BU