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Alexa Grigorescu

Alexa Grigorescu

Consumer Engager

Followers of Alexa Grigorescu800 followers
location of Alexa GrigorescuBucharest, Bucharest, Romania

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  • Timeline

  • About me

    Brand Marketing | Project Management | Strategic Brand & Event Manager | Team Leadership | Budget Management | Communications Architect

  • Education

    • University of Bucharest

      2015 - 2018
      Bachelor's degree Public Relations, Advertising, and Applied Communication

    • Scoala Nationala de Studii Politice si Administrative (SNSPA)

      2018 - 2020
      Master's degree Social Media and Online Marketing

      Thesis: Crisis Management Analysis in Brand Communications - Case Study: Pepsi 2017

  • Experience

    • Philip Morris International

      Jan 2016 - Jan 2017
      Consumer Engager

      - Served as a brand ambassador, cultivating positive brand perception through direct consumer interactions- Implemented targeted engagement strategies resulting in measurable sales growth- Gathered consumer feedback and insights to support product positioning and marketing strategy- Contributed to the execution of marketing initiatives designed to drive brand loyalty and recognition

    • IMAGE PR

      Jul 2016 - Dec 2016
      Public Relations Internship

      - Conducted media monitoring and coverage analysis for diverse clients- Supported PR event execution for major product launches

    • McCann Worldgroup

      Oct 2016 - Mar 2017
      Marketing Internship

      - Contributed to campaign development for major FMCG brands- Created and recorded radio promotional content- Participated in creative brainstorming and strategy development

    • Red Bull

      Feb 2017 - now

      - Led strategic direction for the Student Marketeer program at national level, maintaining exceptional team retention rates- Managed annual department budget while consistently surpassing key performance indicators- Implemented comprehensive trainings and development programs enhancing team capabilities and performance- Orchestrated components for large-scale events with audiences of 40k-60k attendees- Developed and maintained strategic partnerships with 23+ universities, enhancing brand visibility and engagement overall in Romania- Secured long-term collaborations with 15+ major brands through relationship management- Maintained strategic influencer integration programs, building strong network relationships- Led execution of national events across art, gaming, and entertainment sectors Show less

      • Consumer Collecting Manager

        Jan 2021 - now

      • Media Analyst

        Nov 2019 - Jan 2021

      • Student Marketeer Program Leader

        Mar 2019 - Jan 2021

      • Student Marketeer Program

        Feb 2017 - Mar 2019

    • SAGA Festival

      Jan 2023 - Dec 2024
      Festival Artist Running Manager

      - Coordinated 30+ artists at a major electronic music festival (165K attendees)- Executed House stage timeline management and artist hospitality requirements- Ensured seamless communication between artists, technical teams, production, and event management- Navigated complex stakeholder relationships in a high-pressure festival environment

  • Licenses & Certifications

    • Google Developer Challenge Scholarship: Front- End Web Developer

      Google
      Feb 2018

  • Honors & Awards

    • Awarded to Alexa Grigorescu
      People Management Program Training 2 - Czech Republic - Sep 2022 PMP 2 is designed in partnership with leading experts in performance and recruitment. This program applies years of research into what it takes to empower others to perform at their very best.
    • Awarded to Alexa Grigorescu
      People Management Program Training 1 - France - Jun 2022 PMP 1 is designed in partnership with leading experts in performance and recruitment. This program applies years of research into what it takes to empower others to perform at their very best.

  • Volunteer Experience

    • Marketing Assistant

      Issued by British Council on Nov 2013
      British CouncilAssociated with Alexa Grigorescu

    • Participant

      Issued by AIESEC in Romania on Jul 2013
      AIESEC in RomaniaAssociated with Alexa Grigorescu

    • Participant

      Issued by ASER on Apr 2016
      ASERAssociated with Alexa Grigorescu