Katherine Niu

Experience

• 

  Geometry Global

  Jun 2019 - Aug 2019

  Strategy Intern

  •Geometry Global was an advertising agency under WPP. I collaborated with cross-functional teams to develop national and retailer-specific strategy for 5 brands across the consumer goods category by providing research-driven insights.•Used market research tools to gather qualitative and quantitative data on target shopper populations; created personas to synthesize research on shopper behavior and motivations; conducted analysis on competitor and category trends.

• 

  Memorial Sloan Kettering Cancer Center

  Jul 2021 - Jul 2022

  • Facilitated the timely delivery of care for 100+ patients per week by equipping physicians with the necessary medical records for each clinic visit, scheduling appointments, and utilizing enterprise software (Epic Systems and Salesforce).• Collaborated with the management team to improve the lab experience by testing a pilot program and providing recommendations based on staff and patient feedback.

  • Care Coordinator II

    Feb 2022 - Jul 2022

  • Care Coordinator I

    Jul 2021 - Feb 2022
• 

  Vitamina K | Design & No-Code

  Mar 2023 - Apr 2023

  UX Designer

  • Revamped a children’s education website and introduced a new mobile app feature, attaining a 19% conversion rate 1 month after launch.• Conducted 5 usability tests, UX audit, and competitor research to identify opportunities for improvement.• Crafted design solutions in Figma, reaching a 93% task success rate after 2 rounds of testing and iterations.• Redesigned the user flow for upgrading to the premium app, reducing the number of steps by 50%.

• 

  PuffiN Mental Health

  Jul 2023 - Jan 2024

  Product Designer

  • Led a user-centered design process to make design recommendations for Puffin’s web platform, with the goal of achieving product-market fit.• Synthesized 16 user interviews and 50+ survey responses through affinity mapping, journey mapping, and persona creation to identify user needs and design opportunities.• Conceptualized an end-to-end journey for the Puffin user through user stories, user flows, and storyboards.

• 

  Kuros Health

  Feb 2024 - Mar 2024

  UX Designer

  • Led the redesign of the Kuros website as a solo designer in a cross-functional team, achieving a 26% increase in customer sign-ups 1 month after launch.• Evolved the design system with new styles and components, resulting in a 20% increase in development speed, improved UI consistency, and stronger brand equity.

• 

  CMU Human-Computer Interaction Institute

  Sept 2024 - now

  UX Designer

  Collaborating with the UPMC ICU to develop an enhanced patient scheduling system for nurses, respiratory therapists, and doctors.