Saqib Ali

Experience

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  The Kidney Centre (Post Graduate Training Institute)

  Jun 2012 - Aug 2012

  Intern

  One month internship program

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  3reesixty

  Jan 2018 - Jun 2021

  Digital marketer

  Support in developing and implementing digital strategies, contributing to key performance indicators (KPIs) such as lead generation, click-through rates, conversions, and customer retention.Assist with managing multi-channel marketing campaigns including Google Ads, Facebook Ads, continually learning how to optimize for return on ad spend (ROAS).Gain proficiency in using web analytics tools such as Google Analytics to monitor and analyze campaign performance, developing a data-driven mindset for strategy optimization.Contribute to SEO initiatives, learning the ins and outs of on-page, off-page, and technical SEO strategies to enhance organic search rankings, website traffic, and user engagement.Help develop and implement email marketing campaigns, gaining experience with automation tools for segmentation, scheduling, and engagement analysis.Participate in content strategy planning, assisting in creating compelling, SEO-optimized content for blogs, landing pages, social media posts, and email campaigns.Assist with the development and testing of landing pages and conversion funnels to improve conversion rates and user experience. Show less

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  Sleep is Health

  Jun 2019 - Aug 2019

  Contributing Writer

  My role as a contributing writer included finding the right keywords and coming up with content ideas.Writing an article, prior to that researching authentic case studies and then incorporating those scientific facts into the article.

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  GSK

  Jun 2019 - Mar 2021

  Quality Assurance Officer
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  Kreators Media Agency

  Feb 2020 - Jun 2020

  Creative Writer

  Kreators media agency is an agency that links brands with social influencers

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  Jeunessima magazine

  Mar 2020 - Jun 2020

  Content Creator

  My role as a content creator includes producing content ideas, choosing the right keyword, going through series of researches, producing an outline and then then writing a compelling article. I am an integral part of the editorial team.

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  Nikki Woods Media

  Mar 2020 - Jun 2020

  Content creator

  My role as a content creator includes1.Creating and optimizing lead magnets2.Creating and optimizing landing pages3.Creating email series4.Writing social media posts5.Writing blog posts

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  82 Solutions

  Jun 2021 - Oct 2022

  Leading a team of SEO executives, creative writers and digital marketing executives.Orchestrated the development and execution of data-driven SEO strategies, employing advanced on-page, off-page, and technical SEO techniques to boost organic search rankings and website traffic.Led the design and implementation of comprehensive content strategies, driving the creation of compelling, SEO-optimized content for blogs, landing pages, and social media posts that enhanced brand visibility, user engagement, and conversions.Directed the operation of multi-channel paid ad campaigns, leveraging platforms such as Google Ads and Facebook Ads, and optimized return on ad spend through continuous testing and refinement.Utilized web analytics tools such as Google Analytics to monitor and analyze campaign performance, adjusting strategies based on data insights for optimum results.Coordinated with content creators and graphic designers to ensure brand coherence and appealing aesthetics across all content types and platforms.Oversaw the creation and testing of landing pages to enhance user experience and conversion rates, ensuring alignment with overall content strategy and SEO best practices.Managed a significant digital marketing budget, ensuring cost-effective resource allocation to maximize ROI on SEO, content marketing, and paid ad campaigns.Conducted ongoing competitor and market analysis to stay ahead of industry trends and insights, shaping SEO, content, and paid ad strategies accordingly.Leveraged CRM platforms for efficient lead management and personalized marketing, aligning efforts with content strategy and customer segmentation.Led the design and implementation of remarketing strategies to effectively re-engage past website visitors, reinforcing brand recall and increasing conversion rates. Show less Led the development and execution of robust SEO strategies, utilizing advanced on-page, off-page, and technical SEO tactics to significantly improve organic search rankings and web traffic.Championed the design and implementation of comprehensive content strategies, overseeing the creation of engaging, SEO-optimized content for various digital platforms such as blogs, websites, and social media.Employed various SEO tools for keyword research, competitive analysis, link building, and website audits to inform and refine the SEO strategy.Analyzed web traffic and engagement metrics using tools like Google Analytics to measure the effectiveness of SEO and content strategies, adjusting approaches based on data-driven insights.Collaborated with the content creation team to develop a content calendar that aligns with SEO objectives and audience preferences, ensuring consistent and quality content production.Spearheaded technical SEO efforts, including site speed optimization, implementation of structured data, and resolution of crawl errors to enhance website performance.Managed the on-page optimization of the website, ensuring that all content, meta tags, and URLs are optimized for relevant keywords.Led efforts in developing and executing a robust backlink strategy, identifying opportunities for guest blogging, influencers partnerships, and other link-building activities.Performed continuous market and competitor analysis to keep up-to-date with industry trends and insights, tailoring SEO and content strategies accordingly.Worked closely with the marketing and design teams to ensure content is visually appealing and aligns with overall brand messaging and tone.Acted as the organization's subject matter expert in SEO and content strategy, sharing knowledge and mentoring internal teams on best practices and industry trends Show less

  • Associate Manager Content Development

    Sept 2021 - Oct 2022

  • Assistant manager content development

    Jun 2021 - Sept 2021
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  Parsec growth

  Oct 2022 - Sept 2023

  Chief Marketing Officer

  Developed and led the implementation of a cold emailing strategy successfully.Utilized LinkedIn automation to enhance our cold prospecting capabilities, significantly expanding our client base by efficiently reaching out to potential clients on the platform.Built comprehensive frameworks for prospecting and cold outreach, effectively standardizing our approach and resulting in a more effective and consistent lead-generation process.Designed compelling and customized offers, boosting the attractiveness of our services and driving sales growth.Leveraged automation and data-centric strategies to improve communication with potential clients, leading to more impactful interactions and higher conversion rates.Developed tailored marketing plans specifically aimed at our target demographic, thereby enhancing brand awareness and increasing client acquisition rates.Ensured the infusion of our company's culture and values into our marketing strategies, reinforcing our brand identity and trust among clients.Optimized resource management, ensuring effective use of budgets and personnel for maximum return on investment.Established and enforced Standard Operating Procedures (SOPs), streamlining workflows and ensuring consistent quality in all our marketing endeavors. Show less

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  1WEB

  Feb 2023 - now

  Digital Marketing Strategist

  Plan, develop, and implement performance-based digital strategies, targeting key performance indicators (KPIs) like lead generation, click-through rates, conversions, and customer retention.Design and manage multi-channel marketing campaigns including Google Ads, Facebook Ads, and other paid media, continually optimizing for return on ad spend (ROAS).Utilize web analytics tools such as Google Analytics to monitor, analyze, and report on campaign performance, using data insights to drive decision-making and strategy optimization.Develop and implement email marketing campaigns, leveraging automation tools for segmentation, scheduling, and engagement analysis.Coordinate content strategy, overseeing the creation of compelling, SEO-optimized content for blogs, landing pages, social media posts, and email campaigns.Manage the development and A/B testing of landing pages and conversion funnels to improve conversion rates and user experience.Liaise with graphic designers, web developers, and content creators to ensure cohesive brand messaging and visual aesthetic across all digital platforms.Conduct ongoing competitor and market analysis to identify digital trends, insights, and emerging technologies in the industry.Utilize CRM platforms for lead management, customer segmentation, and personalized marketing efforts.Plan and execute remarketing strategies to re-engage past website visitors and improve conversion rates. Show less