Christopher Boyd

Experience

• 

  Coca-Cola Bottling Company United

  Jun 1997 - Jun 1999

  Sales Manager, C & P

  • Managed 125+ Accounts in Southwest Region of Washington State • Negotiated Contracts with Accounts for Shelf Space • Responsible for Opening New Accounts – Maintained Current Accounts• Expanded Revenue Month to Month

• 

  PepsiCo - Pepsi Beverages Company

  May 2000 - Nov 2002

  Sales Manager, Grocery

  • Managed Sales of 40+ Supermarkets in Portland Area • Responsible for Rotation and Inventory at all Locations • Executed Marketing Strategy at all Locations• Lead Manager for Merchandiser Personnel – 5 personnel

• 

  US Army

  Jan 2003 - Nov 2008

  Non-Commissioned Officer

  Ft. Benning, GAFt. Sam Houston, TXFt. Bragg, NCFt. Lewis, WA

• 

  Circle Technology

  Jun 2010 - Dec 2014

  • Managed Key Accounts – Wells Fargo, US Army • Developed and Implemented Go-to-Market Strategy • Supervised all Social Media and Digital Marketing • Created & Managed Distribution Channels – Domestic (2) / International (11)• Developed Corporate Marketing Program • Oversight on all Product Development • Developed Private Label Partnerships (OEM)• Professional Development Training • Managed Sales Reps – 6 personnel • Managed B2B Sales in U.S. Market • Created New Accounts (Small/Medium/Large)• Relationship Management• Implemented Sales Strategies • Face-to-Face Client Presentations to Enterprise, Education and Government Markets

  • Director of Sales

    Mar 2013 - Dec 2014

  • Channel Sales Manager, B2B

    Jun 2010 - Feb 2013
• 

  FINEX Cast Iron Cookware Co.

  Jan 2015 - Jun 2020

  • Management of Retail Sales Channels – Domestic / International • Manage & Supervise Internal Direct Sales Team • Manage & Supervise Retail Sales Reps – 27 personnel • Manage all International Distribution• Manage all Domestic Key Accounts – ---Crate & Barrel, Williams Sonoma, Bloomingdales, MoMA, Orvis, Home Depot, Dillards, Belk• Design and Implement Key Partnership Development & Collaborations • Manage Key E-commerce Accounts ---Amazon, Houzz, Zulily, Zola, Touch of Modern, Cutlery & More, Aha Life• Create and Deploy Sales Strategies• Development & Execution of Channel Marketing Strategies • Plan and Execute Best Merchandising Practices• Manage Relationships w/Retail Buying Groups ---HTI, Gourmet Catalog, CNRG• Development of all Sales Promotions & Scheduling Show less

  • Transition Lead

    Jul 2019 - Jun 2020

  • Senior Sales Director

    Jan 2019 - Dec 2019

  • Director Of Retail Sales

    Jan 2015 - Dec 2018
• 

  Lodge Cast Iron

  Jan 2020 - now

  • B2B Retail Sales Management ---Distribution Sales, Direct Retail Sales – Outdoors, Sporting Goods, Farm & Fleet and Hardware• Planogram Design and Management within all Retail Channels Managed ---Outdoor, Sporting Goods, Farm & Fleet, Hardware• Designing and Implementation of In-store Merchandising Guidelines and Execution• Execution of Promotional Strategies---National, Regional & Retail Channel Specific • Market Data Research and Trend Tracking/Monitoring• Management of Store Demo Programs within Regions• Event Planning w/Key Accounts ---New Store Launches, New Product Introductions, Collaborations• Manage Retail Sales Reps within Regions / Channels• Design and Implement Key Partnership Development & Collaborations • Plan and Execute Best Merchandising Practices• Manage Relationships & Implement Company Strategies w/Retail Buying Groups---Worldwide, Nations Best Sports, Grassroots Outdoor Alliance, Sports Inc, Midstate's• Support in Business Development of FINEX Brand Show less • Development and Distribution of In-Store Marketing Materials in all Retail Channels---Sporting Goods, Housewares, Hardware • Planogram Design and Management within all Retail Channels ---Sporting Goods, Housewares, Hardware • Designing and Implementation of In-store Merchandising Guidelines and Execution• Execution of Channel Specific Promotional Strategies• Sales Management of Select Accounts / Channels ---Distribution Sales, Retail Sales, Direct Sales within Sporting Goods, Farm & Fleet and Hardware sectors• Market Data Research and Trend Tracking • Merchandising Team Development and Regional Expansion Growth • National Execution of Retailer Sales Team Training Programs---All Brands - Lodge, Chef Collection, Blacklock, FINEX • Management of Store Demo Programs • Event Planning w/Key Accounts ---New Store Launches, New Product Introductions, Collaborations Show less • Retail Sales Channel Management - West Region-Grocery, Housewares, Gift, Hardware, Dept Stores, E-commerce, Mass Merch, Gourmet, Specialty• Costco Wholesale Management - International & Domestic• Manage & Supervise Retail Sales Reps • Design and Implement Key Partnership Development & Collaborations • Create and Deploy Sales Strategies• Development & Execution of Channel Marketing Strategies • Plan and Execute Best Merchandising Practices• Manage Relationships & Implement Company Strategies w/Retail Buying Groups Show less

  • Senior Key Account Manager - Omnichannel

    Oct 2023 - now

  • Senior Field Merchandising Manager

    Jun 2021 - Sept 2023

  • Senior Key Account Manager - Housewares

    Jan 2020 - Jun 2021