Ahmad Dowiekat

Experience

• 

  Umniah

  Jun 2010 - Apr 2014

  Key ResponsibilitiesExecute internal and external communication plans by defining audience, tools, messaging, frequency, measurement to position and communicate Umniah's brand, values and key messages in alignment to corporate strategy.Lead and execute all advertising jobs in-line with the annual marketing plan and strategy. Responsible for all ATL / BTL Arabic, English copy.Make sure all internal briefing is complete; and well converted into advertising briefs before they are shared with the agency.Work with the retail vendor to make sure all campaigns are well installed in shops and outlets.Focus on supporting Umniah's internal requirements; such as CSR calendar, internal branding, etc.Align the approved creative with other MARCOM and non MARCOM divisions such as, media, digital, website, call center, sales, and PR.Manage marketing and communication campaigns by overseeing their implementation across various sales channels to ensure maximum leverage of marketing and communications efforts.Monitor and report the cost estimates and invoices received and make sure all payments are done on time.Evaluate all 3rd party cost estimates, before seeking approvals and update the budget sheet.Source regular suppliers (distributors and media buyers) and maintain ongoing relationships. عرض أقل

  • Marketing Communications Officer

    Mar 2011 - Apr 2014

  • Sales developer

    Jun 2010 - Apr 2011
• 

  Seagulls Media

  May 2014 - Aug 2014

  Media Operations Supervisor
• 

  Orange Jordan

  Oct 2014 - now

  Oversaw and improved Mobile prepaid products worth more than US$ 33 M per year while attaining margins of more than 30% with YoY stable increase of more than 2%.Administer product development and monitor trends that indicate the need for new products and services.Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.Developed and implemented favorable pricing structures balancing firm objectives against customer targets.Developed products along with pricing strategies with the goal of maximizing Profits & market share while ensuring customers’ needs are satisfied.Create / review business case(s) for launching products and services to maximize the product revenue - impact short, medium and long term.Established and administered annual budget with effective controls to prevent overages, minimize churn rate and support sustainability objectives. عرض أقل Successfully managed to grow broadband revenue & base while successfully Launching FTTH & 4G Services across the kingdom.Compiled product, market and customer data to forecast accurate sales and profit projections.Consulted with product development teams to enhance products based on customer data.Liaised with clients to develop deep understanding of business needs and current market landscape.Compiled product, market and customer data to forecast accurate sales and profit projections.Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.Trained team members in successful strategies to meet operational and sales targets. عرض أقل

  • Marketing Expert - Mobile Prepaid

    Dec 2017 - now

  • Marketing Expert - Broadband

    Oct 2014 - Dec 2017