Shilpa Jain

Experience

• 

  Informate Mobile Intelligence Pvt. Ltd.

  Nov 2008 - Dec 2012

  Assistant Manager

  INFORMATE MOBILE INTELLIGENCE, ASSISTANT MANAGER Duration: From Nov 2008 to Dec 2012Implementing Smart Meter Application across pan India* Maintaining panel strength of above 10k and making sure that it keeps on increasing MoM. * Create strategy to ensure required panel strength is achieved by conducting various online, email, SMS campaigns.* Had exposure to ad networks - Adfonic, AdMob, BuzzCity, MobPartner etc.* Managing 3rd party campaign throughout the year. * Managed and reviewed MIS report for the project. * Day to day analyzation of New Registrations conducted online through various campaign. * Generating Incentive Reports for Eligible Panelists. * Serve as a focal point to communicate and resolve interface and integration issues internally. * Developing & managing backend support team. * Recruit and conduct a Training Program for New joinees and existing team for the job. * Monitoring & Ensuring Qualitative calls are delivered to the panelists. * Handle escalated tier2 issues to help the team. * Ensure filtered data is sent to the team for increased productivity. * Ensure team members have the necessary training for optimized panel maintenance process. * Managing daily operations of the team. Mentoring and keeping the team focused & on track. Show less

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  Entravision APAC

  Jun 2017 - now

  * Search Engine Marketing (Google-AdWords): CPA (Generate leads/performance marketing) & PPC (Pay-per-click) for real estate – Larsen & Toubro; Medical Domain- GE Health Care, Metropolis, Plexus; Gambling - Adda52, Spartan Poker, Blitz poker; Food Industry, automobile company, electronics etc. * Social Media Marketing through Facebook, Instagram, Twitter & LinkedIn platform.* Display/Video Programmatic campaign management in Google ads, DV360, Mediamath & TTD platforms.* Conduct & manage campaigns for India as well as NRI market.* Managing budgets & optimizing campaigns to ensure client objectives are met.* Coordinate with client & attend weekly meetings/calls to understand & deliver client expectations/requirements. * Provide recommendations & execute keyword strategies, campaign structuring, audience targeting, keyword bidding, remarketing and other facets of paid search.* Funds optimization: Drafting strategic keywords & ensuring relative search terms are targeted.* Optimize & execute CPL, link click, promotional, follower’s campaigns through Facebook & twitter.* Optimize & execute InMail & LeadGen campaigns on LinkedIn.* Optimize Ad campaigns based on performance and traffic trends to ensure full delivery.* Campaign set-up of programmatic buys in DSPs (DV360 / TTD/ Mediamath), monitoring of campaign pacing and performance against the KPI* Analyze & prepare presentations & performance reports for the clients.* Month on month performance analysis of campaigns based on targeting, ad performance & cost per acquisition & clicks. Show less

  • Sr. Ad Operations Specialist

    Oct 2021 - now

  • Ad Operation's Specialist (Google Certified)

    Jun 2017 - Feb 2022