Ciaran Bruder

Ciaran Bruder

Media Writer

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location of Ciaran BruderIreland

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  • Timeline

  • About me

    Marketing Communications & Product Specialist at Follow the Camino

  • Education

    • Jumeirah College

      2002 - 2012
      A-Levels History, English, Drama, Politics
    • The University of Queensland

      2016 - 2017
      Master of Arts (M.A.) Writing, Editing, and Publishing
    • University College Dublin

      2012 - 2015
      Bachelor of Arts (B.A.) English & Film
  • Experience

    • Tuckiera Mexican

      Apr 2016 - Nov 2016
      Media Writer

      I managed Tuckeria’s website and social media platforms, wrote content for their website & newsletter and updated their media feeds with promotions, events, and high-engagement content on a regular basis. I also worked on planning and executing restaurant events and promotions.

    • Australia Times Magazine

      Aug 2016 - May 2017
      Contributing Writer

      This online role required to research and write articles on topics of my choosing, including sports, film, and local politics. I was also given the chance to edit other writers’ work and manage the content database.

    • Queensland Magazines

      Aug 2016 - Nov 2016
      Writer

      My duties included researching and writing articles, database administration, social media work, and mentoring new staff. This was a pivotal experience in my professional development, and I thoroughly enjoyed the role.

    • Freelance

      Jun 2017 - now
      Freelance Writer

      Wrote landing pages, blogs, social media campaigns, newsletters, reports and other miscellaneous documents for a range of clients in New Zealand, Australia, Ireland, and the UAE, including:- Wairarapa District Council (local government), NZ- Chemcare (industrial cleaning service), NZ- Castleford Media (marketing agency), Australia- Rock Agency (marketing agency), Australia- Cast Solutions (data intelligence provider), Australia- Sports Diplomacy Alliance (diplomacy advisory), Australia- National Experts Program 2021 (education program) through Pink Tank marketing agency, UAE- Global Entrepreneurship Congress 2022 (global conference) through Pink Tank marketing agency, UAE- Dublin Devils Football Club (sports), Ireland- Origina (computer services provider), Ireland- Niche Media (digital media publisher), Australia Show less

    • Castleford Media

      Jun 2017 - Jan 2020

      Working at one of Auckland’s first marketing agencies, I wrote webpages, blogs, and social media copy for 25 complex clients in different industries. I was also responsible for editing new writers’ work and using analytics tools to find strategic insights. This required account database administration and regular client communications. It also demanded more inter-team collaboration. Working at one of Auckland’s first marketing agencies, I wrote webpages, blogs, and social media copy for 25 complex clients in different industries.

      • Freelance Writer

        Sept 2019 - Jan 2020
      • Subject Matter Specialist

        Jun 2019 - Sept 2019
      • Senior Content Writer

        Jun 2018 - Jun 2019
      • Content Writer

        Jun 2017 - Jun 2018
    • Web Summit

      Feb 2020 - May 2023

      I was tasked with creating internal communications documents, blogs, webpages, and ad copy (on top of running Meta Advertising campaigns), collaborating with Marketing, Design and Commercial teams. Working onsite across conferences in three different countries, I also supported sponsors on content campaigns to maximise their event success.

      • Associate Copywriter

        Mar 2021 - May 2023
      • Digital Copywriter

        Feb 2020 - Mar 2021
    • Trinity College Dublin

      May 2023 - Jan 2024
      Digital Marketing Manager (Content)

      I develop a content strategy for Trinity that supports the successful role-out of the university’s Global Engagement Strategy. This involves creating, disseminating and evaluating timely and meaningful content that aids prospective and incoming international students.As part of this strategy, I run the Copy team within Trinity’s Marketing division. My main responsibility is updating the undergraduate prospectus and postgraduate prospectus and the university’ course listings. I also worked with other Marketing teams to develop innovative marketing strategies to attract prospective students to Trinity. This included launching the university’s revamped student blog, The Trinity Experience. Show less

    • Follow the Camino

      Mar 2024 - now
      Marketing Communications & Product Specialist

      Crafting compelling messaging strategies around the Camino de Santiago that resonate with target audiences while staying attuned to market trends and the intricacies of package tour holidays.

  • Licenses & Certifications

    • Advanced Google Analytics

      Google, Social Marketing Tools
      Dec 2017
      View certificate certificate
    • InDesign CC 2019 Essential Training

      LinkedIn
      Nov 2019
      View certificate certificate
    • Measure and Optimize Social Media Marketing Campaigns

      Meta
      Aug 2022
      View certificate certificate
    • TEFL Academy 120 Hour Online Course

      THE TEFL ACADEMY - Leading EFL Teacher Trainer Provider
    • Design Thinking for Innovation

      University of Virginia
      Mar 2021
      View certificate certificate
    • Negotiation skills: Negotiate and resolve conflict

      Macquarie University
      Sept 2022
      View certificate certificate
    • Advanced Content and Social Tactics to Optimise SE

      University of California, Davis
      Jul 2020
      View certificate certificate
    • The Strategy of Content Marketing

      University of California, Davis
      Apr 2020
      View certificate certificate
    • WordPress 5 Essential Training

      LinkedIn
      Oct 2019
      View certificate certificate
    • Advertising with Meta

      Meta
      Jul 2022
      View certificate certificate