
Ciaran Bruder
Media Writer

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About me
Marketing Communications & Product Specialist at Follow the Camino
Education

Jumeirah College
2002 - 2012A-Levels History, English, Drama, Politics
The University of Queensland
2016 - 2017Master of Arts (M.A.) Writing, Editing, and Publishing
University College Dublin
2012 - 2015Bachelor of Arts (B.A.) English & Film
Experience

Tuckiera Mexican
Apr 2016 - Nov 2016Media WriterI managed Tuckeria’s website and social media platforms, wrote content for their website & newsletter and updated their media feeds with promotions, events, and high-engagement content on a regular basis. I also worked on planning and executing restaurant events and promotions.

Australia Times Magazine
Aug 2016 - May 2017Contributing WriterThis online role required to research and write articles on topics of my choosing, including sports, film, and local politics. I was also given the chance to edit other writers’ work and manage the content database.

Queensland Magazines
Aug 2016 - Nov 2016WriterMy duties included researching and writing articles, database administration, social media work, and mentoring new staff. This was a pivotal experience in my professional development, and I thoroughly enjoyed the role.

Freelance
Jun 2017 - nowFreelance WriterWrote landing pages, blogs, social media campaigns, newsletters, reports and other miscellaneous documents for a range of clients in New Zealand, Australia, Ireland, and the UAE, including:- Wairarapa District Council (local government), NZ- Chemcare (industrial cleaning service), NZ- Castleford Media (marketing agency), Australia- Rock Agency (marketing agency), Australia- Cast Solutions (data intelligence provider), Australia- Sports Diplomacy Alliance (diplomacy advisory), Australia- National Experts Program 2021 (education program) through Pink Tank marketing agency, UAE- Global Entrepreneurship Congress 2022 (global conference) through Pink Tank marketing agency, UAE- Dublin Devils Football Club (sports), Ireland- Origina (computer services provider), Ireland- Niche Media (digital media publisher), Australia Show less

Castleford Media
Jun 2017 - Jan 2020Working at one of Auckland’s first marketing agencies, I wrote webpages, blogs, and social media copy for 25 complex clients in different industries. I was also responsible for editing new writers’ work and using analytics tools to find strategic insights. This required account database administration and regular client communications. It also demanded more inter-team collaboration. Working at one of Auckland’s first marketing agencies, I wrote webpages, blogs, and social media copy for 25 complex clients in different industries.
Freelance Writer
Sept 2019 - Jan 2020Subject Matter Specialist
Jun 2019 - Sept 2019Senior Content Writer
Jun 2018 - Jun 2019Content Writer
Jun 2017 - Jun 2018

Web Summit
Feb 2020 - May 2023I was tasked with creating internal communications documents, blogs, webpages, and ad copy (on top of running Meta Advertising campaigns), collaborating with Marketing, Design and Commercial teams. Working onsite across conferences in three different countries, I also supported sponsors on content campaigns to maximise their event success.
Associate Copywriter
Mar 2021 - May 2023Digital Copywriter
Feb 2020 - Mar 2021

Trinity College Dublin
May 2023 - Jan 2024Digital Marketing Manager (Content)I develop a content strategy for Trinity that supports the successful role-out of the university’s Global Engagement Strategy. This involves creating, disseminating and evaluating timely and meaningful content that aids prospective and incoming international students.As part of this strategy, I run the Copy team within Trinity’s Marketing division. My main responsibility is updating the undergraduate prospectus and postgraduate prospectus and the university’ course listings. I also worked with other Marketing teams to develop innovative marketing strategies to attract prospective students to Trinity. This included launching the university’s revamped student blog, The Trinity Experience. Show less

Follow the Camino
Mar 2024 - nowMarketing Communications & Product SpecialistCrafting compelling messaging strategies around the Camino de Santiago that resonate with target audiences while staying attuned to market trends and the intricacies of package tour holidays.
Licenses & Certifications
- View certificate

Advanced Google Analytics
Google, Social Marketing ToolsDec 2017 - View certificate

InDesign CC 2019 Essential Training
LinkedInNov 2019 - View certificate

Measure and Optimize Social Media Marketing Campaigns
MetaAug 2022 
TEFL Academy 120 Hour Online Course
THE TEFL ACADEMY - Leading EFL Teacher Trainer Provider- View certificate

Design Thinking for Innovation
University of VirginiaMar 2021 - View certificate

Negotiation skills: Negotiate and resolve conflict
Macquarie UniversitySept 2022 - View certificate

Advanced Content and Social Tactics to Optimise SE
University of California, DavisJul 2020 - View certificate

The Strategy of Content Marketing
University of California, DavisApr 2020 - View certificate

WordPress 5 Essential Training
LinkedInOct 2019 - View certificate

Advertising with Meta
MetaJul 2022
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