Alejandro Sebastian

Experience

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  GONA Centro de Formación y Producción Audiovisual

  Dec 2010 - Oct 2012

  Production Assistant

  For two years I worked as production assistant in the different stages of the film production process. Participating in the pre-production phase, assisting in the shooting phase, coordinating in the post-production phase, and taking care of other duties while building sound relationship with the entire staff. My main duties were:• Assist production director and staff during the workday• Maintain relationship with the necessary authorities to ensure that proper acting permit were available and active to avoid problems with the office of film, theater and broadcasting• Coordination of the edition process, sound edition process and FX post production• Maintain communication with laboratory and ensure correct delivery of the negative film• Dubbing process coordinationThe proyects I worked in at Gona Principado are the following:• “2 Francos, 20 Pesetas”, a film by Carlos Iglesias• “Los muertos no se tocan, nene”, a film by José Luis García Sánchez• “Este que veis aquí”, a documentary by José Luis García Sánchez Show less

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  Wishpond

  Mar 2013 - Jul 2016

  Digital Marketing Specialist

  Wishpond is one of the world’s largest online marketing software platforms. My primary role as part of the growth team was to drive consistent growth in new leads and revenue through optimizing and managing a number of online ad campaigns. My main duties were:• Growth - Working with management to develop, implement and maintain all online marketing efforts including, but not limited to: PPC/SEM and Social Media campaigns, SEO/Content Marketing, e-Mail Marketing campaigns and Conversion Rate Optimization• Campaign Management - Develop, implement and maintain online ad campaigns (Google AdWords, Bing Ads, Facebook Ads, Youtube and Twitter Ads). Some of the tools I used to manage these campaigns were Google Adwords Editor, Adespresso, Criteo and PerfectAudience• CRM - Help implement e-mail marketing campaigns, online promotions, and database marketing initiatives to acquire and nurture potential clients. Usage of CRM platforms as Customer.io• Insights - Using Google Analytics and Woopra to analyse web metrics and make recommendations to improve website performance including new ways to drive website traffic and revenue opportunities. Utilisation of segmentation tools to better understand, quantify and optimize customer behaviour• Testing - Work with Web Design and Development teams to maintain the website and create new landing pages to be A/B tested and optimized for conversions• Communications - Carry out communication materials for a variety of audiences in the Spanish market and North America (sales e-mails, blog posts, press releases, newsletters, etc.). Initiate and maintain relationships with media contacts to develop various advertising reports, presentations, and written materials on Wishpond products Show less

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  HeadBox

  Jan 2017 - Oct 2017

  Senior Digital Marketing Executive

  HeadBox enables corporate, SME, and private bookers to find and book spaces. My primary role as part of the marketing team is to manage all online ad campaigns and develop, implement and test roadmaps to improve conversion rate and usability. My main duties were:• Campaign Management - Management of digital channels with a focus on PPC/SEM campaigns (Google Adwords and Bing Ads) as well as involvement in other channels such as paid social, remarketing and other emerging technologies• Strategy - Planning and allocation of budgets across channels, campaigns and regions to maximize yield on investment to meet and exceed departmental targets• Insights - Provide insights and reporting on campaign effectiveness and ROI. Using Google Analytics and other reporting tools as HotJar to evaluate end-to-end customer experience across multiple landing pages, ad networks and customer touch points and provide recommendation for improvements• Testing - Effective testing and landing page optimization, working with design on creative to lift conversion rates across the entire acquisition funnel. Management of A/B tests on different creative, copy, audience segments, channels, and tactics using Google Optimize among other tools• Tracking - Manage Google Tag Manager tracking implementation, build funnels and analyse user flow using Google Analytics and Woopra to deliver vital customer journey insight, identifying pain points in the user experience Show less

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  MediaCom UK

  Nov 2017 - Jul 2021

  • Team Leadership: oversee the team’s workflow management, from brief to post-campaign analysis, striving for operational effectiveness• Strategy: shape search strategy in line with the clients’ business and their needs taking into account industry developments and market changes• Planning: collaborate with the Digital Planners on innovative search strategy, from beta tests to data insights• Communications: communication lead with the clients, media partners and internal teams• Measurement and Attribution: responsible for leading the measurement and attribution strategy andoptimisation process towards KPIs to deliver client growth, and meeting efficiency targets Show less • Campaign Management: responsible for the day to day planning, management, optimisation and reporting of paid search campaigns to deliver client growth by meeting KPI targets• Strategy: propose short and long term projects to develop the search accounts and deliver improved performance• Growth: develop a complete understanding of the client´s business and define bid strategies according to both business needs and the market as a whole• Planning: working closely with the client planning teams to deliver fully integrated media plans and client brief responses• Automation: develop smart bidding and automation in ads as well as automated reporting setup using Executive Reports and Data Studio• Team Support: support the team lead with search insights, tests and innovation• Communications: day to day communications such a weekly calls and meetings with the client and internal teams Show less

  • Search Team Manager

    Nov 2019 - Jul 2021

  • Senior Search Planner Buyer

    Nov 2017 - Nov 2019
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  PHD Media Spain

  Aug 2021 - now

  Global Search Team Lead