Sunny Wadhwani

Experience

• 

  Sarso Biznet International Pvt. Ltd

  Apr 2015 - Jun 2016

  Network Marketer

  This was a network marketing company where I worked for one year during my college days along with my studies in order to improve my soft skills. My set of tasks there:• Prospecting for new customers and giving presentations• Arranging meetings for follow up with seniors• Attending seminars with prospects• I generated Revenue of 5 lakhs during this period

• 

  Hungry Nites

  Aug 2017 - Dec 2017

  Co-Founder

  Hungry Nites was an initiative taken during my college days in 4th year of my engineering to serve food to the engineering students around our college at midnight from 9pm-3am. My set of tasks there:• Used to handle marketing part of this food startup in my college days• Daily Management of stock• Delivering of products at night• Conducting Market Research around college • Facebook and SMS Marketing

• 

  CASE U

  Jun 2018 - Jan 2021

  Business Manager E-commerce

  CASE U is a leader in Tech Accessories running since 2015 and has now come a long way. It has established itself as a brand in the market. I feel privileged to be one of the starting employees of the company where I was involved in high level decision making. • Managed and drive growth of Seller's Business on Amazon. Built strong communication channels ,provide clear status and managed towards growth plan of Seller. • Drive new product launches and relationship extensions by partnering with Suppliers and Inventory teams.• Built and executed on strategic account plan that delivers on key business opportunities for seller. • Onboarded Seller to 7 other E-commerce Marketplaces and Partnered with 5 Strategic Alliances. Worked as Team Leader around planning, roadmap, hiring, marketing and execution.• Conduct deep dive data analysis of business and developed new insights which resulted in launching solid 100 new products bringing in 700% of revenue. Run Amazon Ads and maintained ACOS of less than 10% always.• Associated and Collaborated very closely with finance, inventory, sourcing and customer success teams.• Improved operational aspects of their business within a year thus providing great customer experience. Show less

• 

  Airmeet

  Feb 2021 - Aug 2021

  Business Account Manager
• 

  UpScalio

  Aug 2021 - Nov 2022

  Marketing Manager

  • Manage and run profitable marketing campaigns for Upscalio brands on all marketplaces.• Clocked 100x revenue for one of their brands in just 3 months using the right marketing campaign strategy.• Improved Marketing efficiency by 50% for their brands on Amazon & Flipkart by exploring all Ads properties and filling gaps.• Have a Deep understanding and implement the correct proportion of SP, SB&SD Amazon Ads and CPC, and ROI Ads on Flipkart.• Conduct competitor analysis to constantly update ad strategy resulting in the highest Ad SOV Share.• Manage monthly spends of 50 lacs for their brands across all marketplaces and achieving Target ROAS every month consistently thus always maintaining TACOS of less than 5%.• Provide weekly updates for in-house brands, discussing strategic initiatives and methods for improvement.• Helped in launching 50 new products across brands by using a solid research strategy from Amazon Pi. Show less

• 

  Amazon

  Nov 2022 - Jul 2023

  Client Solutions Specialist, Amazon Ads

  • Manage and Run Display Amazon Ads for India's biggest Audio & Wearables brands.• Single-handedly manage monthly display spends of 2 Crore across different subcategories • Leading Charter of New to Amazon Audience, Expansion to Tier-II Cities & Thematic events, leading to extra revenue of 1 Cr.• Analyze multiple reports and Optimize Amazon Ads campaigns in order to get category best CTR, CVR, CPDPV, DPVR, ROAS • Conducting Quarterly Business Reviews, showing a clear business picture, analysis of competition, what are the gaps they can fill to achieve their goals faster • Identify opportunities to improve designed display ads products based on the brand's feedback, data analysis and new features as per their expectations and convey it to the product team. • Upselling existing and new display Amazon Ads properties like Gateway, Contextual, Livestream, Mini TV, Fire TV etc. Show less

• 

  Growpreneur

  Aug 2023 - now

  Founder