Daniel Lee

Experience

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  LocalVox

  Jun 2012 - Nov 2012

  Search Engine Optimization Intern

  Creating citations for clientsCreating videos for clientsDirectory submissions for clients and companyDirectory auditing for clientsDirectory researchDirectory analysisHTML tag productionGenerating keywords for clients

• 

  Lowe Profero

  Dec 2012 - Feb 2015

  Experience With:Western Union (Global), Tough Mudder, Apple, New York Times, DeLonghi, Prip, and ProphetResponsibilities:Client ReportingCampaign Creation, Management, and InnovationsManaged 2 Search InternsManaging 1 Search CoordinatorChannel IntegrationCompetitive AnalysisMedia PlanningPaid SocialSearch Engine OptimizationPaid Search Keyword MappingBenchmark ReportingLink AnalysisWorked with Mohegan Sun, Smirnoff, and Circa

  • Associate Digital Specialist

    May 2013 - Feb 2015

  • Search Engine Optimization Intern

    Dec 2012 - May 2013
• 

  Kenshoo

  Feb 2015 - Oct 2015

  Client Success Manager

  Clients:WPPIPGeBay EnterpriseResponsibilities:Educate and train clients on the Kenshoo softwareProvide clients with Paid Search strategy and insightsAssist in integrating with third party tracking software

• 

  Resolution Media

  Nov 2015 - Mar 2017

  Creating and Executing Paid Media StrategyClients in the Email Marketing and Finance Industries Creating and Executing Paid Media Strategy for the Finance and Automotive Industries

  • Advertising Supervisor

    Jun 2016 - Mar 2017

  • Strategist

    Nov 2015 - May 2016
• 

  Intouch Solutions

  Apr 2017 - Nov 2018

  Media Supervisor

  New business, holistic media strategy, and Paid Search & Social management/execution

• 

  Essence

  Feb 2019 - May 2020

  Media Activation Supervisor

  Managing Search and GDN for Google Hardware

• 

  Bayer

  May 2020 - now

  Managing the ingestion, transformation, and reimmersion of all media data to create Tableau reportingMMX and MTA QA and IntegrationMeasurement and implementation of new platforms to produce learnings with recommendationsManaging the Consumer Health group’s competitive intelligence reportingWebsite analytics KPI framework for all US brandsBrand Lift Study measurement across all US brands Digital data taxonomy governance and data managementDigital data reporting and visualizationsWebsite analytics measurement and reportingCompetitive media reporting suiteTesting measurement and reporting

  • Associate Analytics Manager

    Oct 2022 - now

  • Assistant Analytics Manager

    May 2020 - Oct 2022