Colette Mullings

Experience

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  KPMG UK

  Jun 1993 - Jul 2004

  Various regional, national and international marketing positions
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  Clifford Chance

  Aug 2004 - Jun 2012

  Promoted in role to lead a newly established team following the consolidation of the customer-facing online services team supporting six subscription services, a global publication database, a global email marketing platform, and the digital marketing and customer relationship management (CRM) offerings. I directed the planning and budgeting processes for the orchestration of local activities into a single operation. ▸ Generated 11% increase in efficiency with 5% reduction in effort duplication through the creation and implementation of global communications strategy. ▸ Represented Marketing as member of corporate diversity team and realized year on year increase in Graduate Programme applications.▸ Gained nearly 2K registrations within initial hours after unveiling of first Alumni website as key business development tool in 2011.▸ Cut annual operation costs by more than 22% and increased subscriptions by 13% with launch of online subscription-based publication repository consolidating six services into one in 2010.▸ Developed and introduced company email marketing capability in 2008. Show less

  • Head of Internet Marketing Group

    May 2007 - Jun 2012

  • Global Website Manager

    Aug 2004 - Apr 2007
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  Royal Mail

  Oct 2012 - Mar 2019

  Established a programme and incubator framework to identify, evaluate, develop, and test new products and services that capitalised on Royal Mail's core assets. I orchestrated the execution of new product and service trials and conducted market and internal research to identify opportunities for testing and capacity for growth. I drove the creation of a pre-investment reporting process to define business costs versus benefits. ▸ Managed the trial of a Government funded community service involving status checks of nominated older people in three locations by postmen and women.▸ Market tested an extension to a home monitoring service involving the delivery of personalised cards from relatives to independently in-home living older people, requiring a signature as a non-intrusive status check. Show less Responsible for the management of crisis and customer service communications following the merger of the Digital and Customer Experience teams. Facilitated a number of process enhancement initiatives for business and consumer customers and customer service team members. ▸ Introduced consumer application prototype in 2016 to identify and define customer requirements and functionalities leading to development and launch of finalised software version.▸ Created and implemented social media customer service platform with daily service capabilities in 2015.▸ Drove three percent reduction in calls to five company contact centres following the development and deployment of company Knowledge Centre for customer service advisors. Show less

  • Head of New Business Accelerator

    Sept 2017 - Mar 2019

  • Head of Digital Growth

    Dec 2016 - Aug 2017

  • Head of Customer Service and Digital Marketing Communications

    Oct 2014 - Nov 2016

  • Head of Digital Marketing

    Oct 2012 - Sept 2014
• 

  Camah Consulting Ltd

  Apr 2019 - Oct 2019

  Principal Consultant | Digital Marketing Specialist

  Providing digital marketing and communication services to small businesses and start ups.

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  BT Local Business: Norfolk & Suffolk

  Nov 2019 - Jul 2020

  Marketing Campaign Manager

  Supported the Directors on the development, measurement and continuous improvement of data driven marketing campaigns and sales team performance utilising BT customer data, industry data and Salesforce data to improve conversions and drive sales.

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  Beat

  Aug 2020 - Jul 2023

  • Head of Marketing and Communications

    Oct 2021 - Jul 2023

  • Head of Marketing Engagement

    Aug 2020 - Sept 2021
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  Re-engage

  Aug 2023 - now

  Head of Marketing and Communications