XuanYu Chen

Experience

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  CIEE Council on International Educational Exchange

  Feb 2016 - Feb 2017

  Group Media Director

  • Fostered the development of understanding and mutual respect between 30 American exchange students at NCCU and the local community, enriching their experience through interaction and cultural and language each semester.• Coordinated tutoring efforts for 12 American students to improve their Chinese language skills over a period of 80 hours per semester.• Directed a team of 10 to produce and film video project for CIEE Taipei Study Center, while planning each semester’s activities schedule and events for welcome and farewell of new students in each semester. Show less

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  國立政治大學

  Jun 2017 - Jul 2018

  Acquisition and Cataloging Administrative Assistant

  • Organized and created deposit entries for possible administrative errors or faults in book stock through the Millennium platform, including the acquisition of new resources and databases.• Researched and acquired new French language and literature databases and books as resources while planning for budget allocation.• Coordinated and communicated with international partners for inter-educational resource allocation through purchase of borrowing.• Conducted meticulous arrangements and records through excel for foreign language sessions, requests, and searches on campus resources. Show less

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  Taipei Film Commission (La commission du film de Taipei)

  Jun 2017 - Jul 2017

  Complimentary Tickets Volunteer Staff

  • Organized and coordinated with Mass Media, Celebrities, and Film Producers for divvying appropriate staff to provide each party with allocated numbers of tickets, including keeping records and running statistical analysis on the progress of work for each events and median turn out.• Translated for international media and film staff for both English and French to Chinese and vice versa.

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  Snacklips

  Aug 2017 - Dec 2017

  Digital Marketing Intern

  • Crafted and recruited YouTube, Facebook, and Instagram influencers to try out and promote company products, including providing promo codes for their fans. Databases include collection and statistical analysis on the effectiveness of each promoter.• Acquired international products to fit the company product packages, including but not limited to international snacks, photographs, posters, and tidbits, while introducing each product to clients.• Increased corporate social media following through digital marketing posts, blogs, and videos with an increase of 20% outreach and a 14% increase in sales.• Executed special events and promotion cycles launched by company to increase corporate outreach, including a Christmas Special, and a Tiger Air Cooperative Launch that introduced company products to several new clientele bases.• Coordinated with Research and Development department to compare similar competitor business models and products from Singapore (Blackbox and Boxgreen,) Malaysia (CubeCrate), and Japan (WowBox) to learn from best industry practices and incorporate new sales and acquisition methods into the marketing strategy of the company. Show less

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  Ministry of Education

  Apr 2018 - May 2018

  Youth Global Action Workshop Staff

  • Planned, incorporated, and executed projects in the fields of international trends, international economics, the trade status between Taiwan and ASEAN nations, gender equality, UN 17 goals, corporate social responsibility, and design thinking.• Presented project development for the United Nations 17 Sustainable Development Goals (SDGs), on the platform of “no poverty” as a primary goal to alleviate talent flight in less developed communities toward large cities.

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  Seekrtech 時刻科技

  Jan 2019 - Oct 2021

  Language Specialist
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  Greenvines-transparent clean skincare products with water and oil for clean skincare routine.

  Jul 2019 - Feb 2020

  Global Marketing Intern at Greenvines

  -[Market Survey] Analyzed products packaging and pricing strategies by conducting market research of more than 50 indie and global skincare brands.-[Communication skills] Supported collaborations with Australian brand consultant Willow & Blake to develop brand globalization strategy, including translation of branding, visual and social content proposals in order to plan and execute marketing strategies for Instagram account and organized both visual and social content, themes and captions for posts.-[Social media planning] Planned and coordinated with Social Marketing Department to shoot a product promoting video with an 4-time increase in Likes on video and 3.4-time increase in impressions within 2 weeks and assisted in both Facebook and Instagram posts and stories content with an increase in engagement rate.-[Marketing strategies] Engaged in traditional marketing strategies and practices, merging traditional marketing with old and new media marketing to capture market segments appropriately. Show less

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  AMOREPACIFIC

  Feb 2020 - May 2021

  Brand Assistant at LANEIGE

  -[Social media planning] Planned social marketing calendar of Facebook and Instagram with an 30% increase in posts frequency and 3% engagement rate in comparison with competitors. In addition, successfully optimized contents of Instagram Stories with a 4-time increase of exposure.Executed cross-industry cooperation to increase corporate outreach and social media exposure.-[Figures Sensitivity] Analyzed new / old customer redemption rate, conversion rate and AUS by generating weekly redemption reports.-[Analytics skills] Analyzed SNS growth rate, engagement rate and posts performance by generating monthly SNS reports.-[Event planning] Planned monthly transposition of products and offer products for counter skincare and make-up activities. Show less

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  L'Oréal

  Sept 2021 - Apr 2023

  Brand & Marketing Executive

  -[Event planning] Build sales construction and planned over 50 facial podiums of BIOTHERM with 10% AUS growth and 105% achievement of new products sales amount.-[Event planning] Planned and executed HRN’s first hotel event in Taiwan with 122% sales achievement rate and 7% growth of targeted AUS.-[Event planning] Planned and chaired HRN’s star products display at the ECCT Gala Ball Event which represented the whole L’Oreal Group of the year 2022 and successfully increased the brand's exposure.-[Figures Sensitivity] Analyzed key product lines sales amount and new/old customers produced reports every week.-[Communication skills] Corporated closely with external vendors including PR agencies, integrated companies and labor dispatch companies in order to deliver venue decorations, offline display and props that match brands’ tone and manner. Show less

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  La Prairie Switzerland

  Apr 2023 - now

  Trade Marketing Executive