Somak Ghosh

Experience

• 

  IRC, XIMB

  Jan 2015 - Feb 2016

  Core Member

  Part of the ideation cell, mostly branding of the international exchange programme at XIMB

• 

  Godrej and Boyce - Godrej Interio

  Apr 2015 - Jun 2015

  Summer Intern - Market Researcher

  My project entails assessing the market potential of Godrej Interio - Turnkey Fit-Out solutions in the commercial space in Kolkata. It also involves assessing corporate houses' attitudinal preferences of office spaces and their perception of the brand Interio in the Turnkey Fit-Out space, thus helping me assess the category drivers and the weaknesses of the brand in this segment.

• 

  Dr.Agarwal's Eye Hospital

  Apr 2016 - Aug 2017

  Every branch at a hospital comes with its unique set of challenges: the most critical ones being - costs and inventory. While reducing material costs at the branch always remains the aim, doing so at the cost of endangering the service level at the hospital is a massive risk. Balancing the trade off thus, while optimising performance at the branch is critical.As a Supply Chain Manager, my roles involve:1) Procurement Strategy (North India and East and Central Africa) - rationalising vendors by volume and prices, while maintaining quality and lead times.2) Analysing and bench marking material costs at the hospitals, negotiations with vendors and instilling best practises in deals and SOPs, inventory management and service level maintenance.I also work closely with the IT team in developing innovative tools to track costs and inventory levels across centres. Show less

  • Business Manager

    Mar 2017 - Aug 2017

  • Supply Chain Manager

    Apr 2016 - Mar 2017
• 

  HCLTech

  Aug 2017 - Jul 2022

  I am a part of the IoT WoRKS Global Business Marketing team that is responsible for designing the messaging and the communication of the IoT-led transformation stories - centred around our Things - Data - People and Processes approach. I am responsible for showcasing the best in class offerings powered by IoT - designed on the FAST framework - in global events, in marketing campaigns and across our social media presence.

  • Manager, IoT WoRKS, Global Business Marketing

    May 2019 - Jul 2022

  • Deputy Manager, FS Strategy

    Oct 2018 - Apr 2019

  • Assistant Manager, FS Strategy

    Aug 2017 - Oct 2018
• 

  PwC India

  Jul 2022 - now

  Strategic Marketing Manager

  As a strategic marketer: Brand Refresh | Strategic GTM initiatives | Account Based Marketing (ABM) strategies, planning, execution, and leads nurturing | Account Management leading practices - conceptualization, implementation, monitoring and reporting: process improvements for India | Market research and whitespace identificationAs a client relationships manager: CxO Relationships | Solutions GTM | Conversations around sustainability and ESG, and digital transformationInnovation:Account and relationships intelligence products: Responsible for user story - PoC - launch - adoption Show less