Darrell Jackson

Experience

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  Standard Register and ADP (DOX)

  Oct 2002 - Sept 2005

  Sales Consultant

  Brought together ADP’s dealer systems expertise with Standard Register’s broad experience in document management, digital printing and document security. DOX combined Online Ordering and document management tools with in-dealership services and delivery for all automotive retailers, regardless of which computer system (DMS) they used.

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  Autotrader.com and Dealerskins a Dominion Dealer Solutions Company

  Sept 2005 - Jul 2008

  Internet Consultant

  • Market custom websites and internet solutions to maximize lead generation for automobile dealers.• Successfully initiate profitable long and short-term goal setting for assigned dealers.• Google Adword trained 2008.• Assist dealership on creative ways (best practices) to sell more cars online and become more profitable.• Sold more websites against competitors than any ther web provider in the state of Michigan in 2007.• Work closely with clients to develop and maintain quality long-term relationships.• Continually up sell dealer group clients on additional website services.• Consistently rank in the top 10% in sales in the company.• Top sales performer of Search Engine Marketing Program (Google, Yahoo and MSN).• Closed business utilizing long-term contracts.• Deliver solutions that simplify the daily operation of the client and increase profitability.• Developed Autotrader.com territory from 43% to 93% market share Show less

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  Cars.com

  Aug 2008 - Feb 2010

  Online Sales Manager

  • Lead a team of 4 Sales Representatives marketing Cars.com websites to automotive clients in Michigan.• Assist and train consulting team in delivery of client solutions.• Sell advertising inventory on Gannett’s web properties.• Introduced successful Mobile sales campaigns at Gannett and Cars.com.• Develop sales and business development through growth of current relationships as well as developing new business• Consult with clients with the development advertising campaigns of profitable digital solutions for Gannett websites. • Successfully implemented 30% price increase to Michigan Auto Dealers with a 96% retention rate.• Created a successful test market in Michigan for new video product Cars.com introduced. Show less

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  Dealer Specialties a Dominion Dealer Solutions Company

  Feb 2010 - Nov 2013

  Internet Sales Executive

  • 1 of 8 selected and Certified persons with the authority to market Dominion’s suite of products representing industry leaders.• Assist dealership on creative ways (best practices) Merchandise online and become more profitable.• Consult with dealers regarding Internet Marketing, Online Media, Online Marketing, Inventory Management, Mobile Marketing CRM and Service Scheduling software.• Number 3 sales person in the company out of 21 in 2010 and Dominion Presidents trip Club winner in 2011 (one of three in the company).• Expanded SMS (text to Mobile) program to the largest customers throughout my territory.• Marketed and sold Inventory Management Software to the largest dealer groups in Michigan including Suburban, Lafontaine, Feldman and Serra.• Successfully market Dominion’s BeBack Dealer App.• Promote online video advertising software solution across a network of websites.• Create winning online advertising strategies for my auto retail customers and prospects.• Google Adwords Certified Show less

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  Contact At Once!

  Dec 2013 - Dec 2014

  Sales Executive

  Senior Sales Executive. 12/13 to 12/14. Contact at Once, Atlanta, GA• Specialize in Sales of cloud based applications and infrastructure solutions in MI and Canada. • Create winning online strategies that create leads and higher conversion rates for customers using Chat services.• Successfully market SAAS solutions in order to better analyze data for customers to become more profitable.• Contact at Once! Is a leading Chat provider and SMS (Text) provider .• Focused on and managed Chrysler and General Motors factory programs.• Consistently rank in the top 4 out of 20 reps• Build relationship development process that involves consistent communication with organizational leaders. Show less

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  JAC Advertising Consultants, LLC

  Dec 2014 - now

  Founder and President

  JAC Advertising Consultants, LLC is a Digital Marketing Agency .• Our Digital Marketing Agency serves the Political, Legal and Automotive industries by creating successful advertising campaigns. For Auto Groups and Political campaigns including Secretary of State, Congress and Attorney General (ran over 100 digital political campaigns since 2016 and winning over 80 percent of the them – the majority being 1st time candidates).• Demonstrated ability to build a business from the ground up including hiring, training and payroll.• Introduce, consult and sell customers regarding the latest digital technology and strategies including primarily Mobile Marking including geo fencing as well as other services like Addressable Geofencing, CTV and OTT (including targeting digital devices simultaneously after streaming commercial (CTV and OTT customers). Targeting, Facebook and Instagram, Display/Preroll, Social media, Geo- Targeting and PPC and SEO. • Use programmatic platforms to generate and drive growth. • Enhance client development to drive more business.• Market and promote client business using advertising campaigns that measure ROI successfully and create repeat business• Maintain communication with clients at all levels of an organization regarding the latest digital technology• Maintain website along with all collateral marketing materials.• Create Request for Proposal (RFP) for new clients as well as new services.• Have built a successful customer following with online reviews.• Conduct customer research to gain knowledge about the marketplace for decision makers. Show less