Tejas Dhillon

Experience

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  Mars

  Jun 2019 - Jul 2019

  Summer Intern

  - Preparation of launch strategy of premium health bars in E-Commerce- Research and gather data regarding the scenario of Health and Wellness Industry in India- Develop and spread questionnaire to estimate the perception of consumers towards health bars. - Understand and analyze the existing competition in the market.

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  VMA Wheels Pvt Ltd

  Jun 2020 - May 2021

  Business Executive

  - Overlook operations and allotment of appointments to field executives for carrying out PAYTM Wallet KYCs across various districts of UP.- Boost field teams for allotting Amazon Pay Bar Codes as modes of UPI payment to various grocery stores, products and service providers across specified operational pin-codes by Amazon of various districts in UP.

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  Britannia Industries Limited

  Aug 2021 - Aug 2021

  Sales Intern

  AWSM Productivity and Top-End Outlet Extraction- Visiting business outlets and stores to check the shelf placement of Britannia products to encourage customer buying behavior - Driving sales and learning about SAMT(Stand Alone Modern Trade)- Analyze inputs of the sales data regarding market penetration and increase extractions through inferred findings- Club/Program upgradation of top end outlets based on the monthly sales of company products and confirming individual payouts for stores. Show less

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  Mars

  Oct 2021 - Nov 2021

  Mars Gig Experience- Intern

  - Create a competitive landscape of confectionary brands on E-Commerce platforms based on available portfolios across various price points and packaging. - Carry out a competitive analysis to devise metrics of enhancing visibility over other brands in the market on such platforms through discounting and activation standpoints- Recommend solutions based on various SKUs to create a proposition of how the company can increase its revenue generation through E-Commerce by increasing online ranking and preference- Identify various specific parameters of evaluating current situation of company products in comparison to its competition Show less

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  Deoleo

  Jan 2022 - Feb 2022

  Sales Intern

  - Mapping of the hotel, restaurant and cloud kitchen industry for use of olive oil as a cooking ingredient which highlights the scope of healthy cooking in the hospitality industry- Contacting businesses across industry to understand the scope of utilizing oil including the details of city/town wise restaurant base with their type of food serving and prioritization of olive oil category- Draw inferences from findings and formulate recommendations from the collected data points

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  Brown-Forman

  Apr 2022 - May 2022

  Marketing Intern

  Project Objective: To Develop and recommend an impactful and optimal marketing mix for accelerating Jack Daniel’s RTD growth in existing markets and for successful new markets launch with the aim of building Brand Awareness and driving Consumer Trials. Stage 1: Understand the existing marketing mix launch impact to identify what’s working and what’s not working Stage 2: Identify Key Levers for Building Brand Awareness and Consumer Trials & Business Growth Drivers such as Source of Business, Key Occasions, Needs Addressed, Triggers and Barriers Stage 3: Define the Jack & Cola RTD Consumer with a pen portrait of this consumer Stage 4: Develop the marketing mix for fiscal year F23 to accelerate RTD growth in existing markets and launch with impact in new markets. Show less

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  Pladis Global

  Aug 2022 - Sept 2022

  Summer Trainee

  - Creating new product introduction format for diwali listings and planning of stocks- Competitive benchmarking based on promotional offers- Confirming incoming purchase orders from Amazon and Flipkart distributor portals and allocation of the same to the sales team post extraction- Title and image updation for SKUs to increase quality of visibility on E-Commerce key accounts including navigation through Amazon Vendor Central- Aligning individual company product codes with key account codes of SKUs to correspond and track activations- Tracking creation and updation of 3D pack images of SKUs through third party Show less

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  Pladis Global

  Aug 2023 - now

  Management Trainee