Sandro Baumann

Experience

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  Guyer Wärme und Wasser AG

  Feb 2004 - May 2004

  Office Assistant Intern
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  FAE Centro Universitário

  Mar 2006 - Feb 2007

  Data Analyst Intern
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  Mocorp Participacoes

  Mar 2007 - Feb 2008

  Business Analyst Intern
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  EvoBus

  Oct 2009 - Feb 2010

  Market Research Intern
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  Mucca.co

  Jun 2010 - Nov 2018

  COO, CPO & Co-founder

  We began by launching muccashop working from our homes, reaching the break even in just 3 months, leveraging the company to have more than 3 million users/month in 10 countries, with a R$400k monthly revenue.As a founding partner fully dedicated to Mucca, I worked in almost every position in the company, setting up the working model and processes. In product management, I made the balance between the company’s strategy and its product development, along with agile and KPIs, coordinating with design and related processes. I was deeply involved in the company’s strategy, leading a multicultural team of more than 30 people from 11 different nationalities.As major products, in 2010 we launched muccashop (shopping), in 2011 muccaclub (daily-offer), in 2011/12 orelha de livro (social network), in 2014 shoes4you, a new shopping model website which doubled our yearly sales during 2014/2015, and in 2015 we launched white label websites, reaching R$4M y/revenue in 2016.Some of our major customers were Magazine Luiza, Netshoes, Walmart, MadeiraMadeira, Etna, Dafiti, Centauro and Mobly, generating a R$42mi Gross Market Value. Show less

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  Lake Tahoe Ventures

  Aug 2016 - Mar 2018

  Mentor & Investor

  Lake Tahoe gave me the opportunity to better understand investments and startups, supporting and mentoring them.

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  Aram.coffee

  Jul 2017 - Mar 2018

  COO & Investor

  Best sold project at Catarse in 2017, Brazil's major crowdfunding platform.After investing in the company, I joined Aram to turn the project into a business, creating processes and building a team. Reaching the delivery of all orders due to date, creating an e-commerce selling worldwide, implemented an ERP (150+ orders), made partnerships with correios/Fedex, and built a team that was able to produce and deliver all incoming orders.

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  Adrena.me

  Aug 2018 - Jun 2019

  Senior Product Manager

  Changed from feature to vision oriented product development, leading to the release of the first simple but market ready version on the B2B end, reducing the need of operators to manage partners accounts.Reduced the developing team, moving assets to UX to increase focus on user needs and reduce scope creep, having developers working on real problems.

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  Hero99

  Aug 2018 - Jun 2019

  Senior Product Owner

  Supported the development of a software for design system management for a major health technology company. Changed from task-oriented development to problem-solving, reduced development lead time and focused on expectation alignment to improve customer satisfaction.

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  Creditas

  Jul 2019 - Dec 2020

  Senior Product Manager - Growth and acquisition

  Fintech Creditas is Latin America's biggest digital money lender.Led three squads, growth and user acquisition, sales operations, and funds management squad. Through insights gained from user research, data analysis, and collaboration with business, we managed to increase traffic-to-lead conversion by 31% and sales productivity by 10%. These results were crucial in regaining the business's trust in the product team, generating further collaboration.Built a product vision tool which prioritizes key outcomes instead random processes supporting Creditas hypergrowth.Articulated to simplify and unify the Product team structure to deliver a harmonized user experience for three complex loan models.Also took an important role in integrating the user experience between Creditas and Creditoo (M&A), by leading the definition of a good user experience but also technically viable up to the M&A public announcement. Show less

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  Revelo

  Dec 2020 - May 2021

  Senior Product Manager

  Led a pre-market fit product development of a loan/financing solution for students transitioning careers called ReveloUP. Responsible for simplifying the signup workflow user experience and running performance campaigns to increase in 35% the volume of primary outcomes.Built a healthy backlog and implemented goal communication and collaboration to solve product and tech squad misalignments.

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  Vaultree

  Aug 2021 - Oct 2023

  Product & Founding Team

  Vaultree is an early-stage startup revolutionizing encryption with its fully functional data-in-use encryption solution.Joined the Vaultree from scratch, being responsible for carving the foundations of product management capability. Working closely with engineering, the team was structured in squads following agile methodologies.Drove continuous delivery, market and user research to define the broader solution roadmap and its feature prioritization. Kept involved in and influenced the sales and marketing strategies to ensure communication was aligned throughout identifying the correct positioning at this early stage phase.Organized all projects using Jira to ensure alignment and visibility for the entire team. Considering a fast-paced and constantly changing environment, tools and automation (e.g. Github) helped the team to be more efficient. Show less