Tvisha Bhanot

Experience

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  Activ8Me India

  Jan 2019 - Feb 2019

  Sales And Marketing Intern

  Conducted in-depth market surveys and strategically targeted gym chains, fitness centers and nutritionists pan India for affiliations and collaborations. Assisted managers with negotiations and external communications with clients, vendors and suppliers on behalf of the company. Undertook desktop research & participated in promotional events while converting leads through a proposed incentive based system.

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  HarperCollins Publishers India

  May 2019 - Jul 2019

  Marketing Intern

  Mapped out an outreach plan for best selling author Ravinder Singh's book 'The Belated Bachelor Party'. Initiated contacts with top media houses, radio stations, online platforms and book communities pan India and successfully collaborated with top Instagram influencers for promotional videos, customized content curation and social media marketing across HCI's official social media handles. Managed offline author events and extensively assisted in designing a marketing blueprint for best selling author Yashodhara Lal's book ' Those Days in Delhi'. Show less

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  Yellow Straw Advertising

  May 2020 - Jul 2020

  Copywriting Intern

  Strategized cohesive SMM strategies for multiple brands and aided in the creation of online and offline advertising campaigns. Analyzed the influence of Covid on advertising trends and consumer behavior through online research via published articles, blogs, websites and other online resources. Crafted informative advertising case studies and creatives through in-depth understanding of core copywriting concept and techniques.

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  Uni Square Concepts

  Jun 2020 - Aug 2020

  Content Writer

  Executed SEO strategies for USC Word press blogs and delivered SEO friendly SMM content for multifarious brands through in-depth research via online trainings, workshops and seminars. Authored review blogs on digital marketing tools and crafted advertising campaigns for brands via Google Ads. Promoted book authored by the CEO by channelizing content marketing tactics towards specific target audience attributes.

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  Nestlé

  Aug 2020 - Sept 2020

  Marketing Intern

  Undertook opportunity sizing for a premixed beverage offered by the brand through extensive market research. Performed a SWOT analysis to gauge product viability and distribution channels through close coordination with regional marketing teams pan India. Evaluated marketing channels by developing a Go-to-Market strategy based on models of popular FMCG brands.

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  Dabur India Limited

  Aug 2021 - now

  • Senior Joint Manager- Marketing ( Hair Care)

    Aug 2023 - now

  • Joint Manager - Marketing ( Hair Care)

    May 2023 - Sept 2023

  • Joint manager (Modern Trade)

    Mar 2022 - Jul 2023

  • Graduate Business Trainee

    Aug 2021 - Mar 2022