Ashraf Sherif

Experience

• 

  Mansour Group

  Oct 2007 - May 2008

  Sales Representative (Distributor Kraft)

  • Sales Representative at Mansour Distribution Company (Kraft)

• 

  Rashideen Egypt (Cadbury)

  May 2008 - Aug 2008

  Sales Representative (Distributor Kraft)

  • Sales Representative at El Rashedin Distribution Company (Kraft).

• 

  Abudawood Group

  Sept 2008 - Sept 2010

  Sales Representative (Distributor P&G)

  - Retail Van (Grocery C & Grocery B)- Grocery A (Pre sales) - Self Service Stores /Mini Market (Pre Sales).

• 

  Procter & Gamble

  Jan 2011 - Mar 2012

  Project owner (Assignment)

  • Managing Sub-Ds for all Egypt in all distributors (Abu Dawood / El Amir /Speed /El Ydak).• Developing Sub-D Business Model• Raising Sub-D standards /GDA• Developing Sub-D capabilities• assisting implementation of test models• managing marina/mixed cases

• 

  Abudawood Group

  Apr 2012 - Jun 2015

  • Managing staff meetings• Managing retail staff, including cashiers and people working on the floor• Helping retail sales staff achieve sales targets• Training and coaching team members on selling• Field training new sales representatives• Maintaining staff attendance and punctuality reports• Leading, directing and motivating the sales team• Coordinating and supervising the day-to-day sales efforts of the team• Handling customer complaints and issues• Evaluating on-the-job performance Show less • Managing staff meetings• Managing retail staff, including cashiers and people working on the floor• Helping retail sales staff achieve sales targets• Training and coaching team members on selling• Field training new sales representatives• Maintaining staff attendance and punctuality reports• Leading, directing and motivating the sales team• Coordinating and supervising the day-to-day sales efforts of the team• Handling customer complaints, and issues• Evaluating on-the-job performance.• Responsible for the entire branch including trade channels• Managing retail staff, pre sales staff, whole sales and merchandiser staff Show less

  • Sales Supervisor (Distributor P&G)

    Nov 2013 - Jun 2015

  • Sales Supervisor (Distributor P&G)

    Apr 2012 - Oct 2013
• 

  Juhayna Food Industries

  Dec 2014 - Nov 2015

  Sales Account Manager

  • Manage top customers in company (weight of business)• Responsible for managing business of 15 million pounds per month • Responsible for implementing the company’s strategy with customers• Responsible for managing key account customers and development of their activities• Manage customers’ budget and increase customers’ business• Work with Multi-Functional team (Finance, Logistics, warehouse, and Quality products)• Help to build and maintain excellent relationship with customers• Create long term strategies with the customers• Act as a main contact for existing and new customers• Reaching sales targets• Implementing a global sales strategy• Preparing volume forecasts and plans• Closely cooperating with other departments involved with your accounts Show less

• 

  Hayat Kimya

  Dec 2015 - Jul 2016

  Area Sales Manager

  • Maintain all general trade sales and distribution activities within the assigned region • Establish deals with distributors and wholesalers. • Manage the business of distributors and monitor their stock levels and credit balance • Report stock flow to direct manager and department head on weekly basis. • Receive orders of distributors through territory supervisors and process it to internal customer service team.• Coordinate with logistics department for fulfilling the terms and confirmation of delivering the products to distributors and sub-distributor • Collect sales data and figures from distributor and report them to regional sales manager and head of sales department.• Manage distributor’s compensations and market discount at the end of month.• Recommend and execute sales promotional activities within the designated area.• monitor the team performance and motivate them to reach targets• Coach, evaluate and compensate team and put the targets and KPLs for individual territory supervisor.• Keep track of customer information. Show less

• 

  Windel "El-Nile Company for Manufacturing"

  Jan 2017 - Jun 2018

  Sales Manager, Great Cairo

  • Manage the business of Greater Cairo (Three governorates of Cairo, Giza and Qalyubia).• Manage the business of distributors and monitor their stock levels and credit balance • Receive orders of distributors through territory supervisors• Establish deals with distributors and wholesalers • Maintain all general trade sales and distribution activities within the assigned region • Report stock flow to direct manager and department head on weekly basis • Coordinate with logistics department for fulfilling the terms and confirmation of delivering the products to distributors and sub-distributor • Collect sales data and figures from distributor and report them to regional sales manager and head of sales department.• Manage distributor’s compensations and market discount at the end of month• Recommend and execute sales promotional activities within the designated area• Coach, evaluate and compensate team and put the targets and KPLs for individual territory supervisor• Keep track of customer information Show less

• 

  FOX

  Oct 2018 - now

  Sales Branch Manager, Giza Region

  • Manage the business of Giza region• Manage 2 Sales teams; Retail and Whole Sale, total of 20 Supervisors and Sales Reps• Manage Warehouse team, total of 15 employees • Manage the business of distributors and monitor their stock levels and credit balance • Receive orders of distributors through territory supervisors• Report sales figures to direct sales manager on weekly basis• Report stock flow to direct manager and department head on weekly basis • Coach, evaluate and compensate team and put the targets and KPIs for individual territory supervisor Show less