BEIBEI CHEN

Experience

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  Agency of YIYI Groupon

  Mar 2008 - May 2009

  The Chief Manager in Fujian Normal University

  Planned and arranged the promotions of YIYI Groupon in Fujian Normal University.Scheduled and assisted the shopkeepers to hold group-buying activities.Organized the delivery of goods bought by students and collected responses from them.

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  Shanghai Leopard Software Company

  Oct 2008 - Aug 2009

  Programmer and QA Tester, Part-time

   Attended one automated trade system to trade commodities futures based on C# and Matlab (www.jqb.cc) . Coded and tested some model functions, such as trading strategies, chart model, running-environment model, etc.

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  Fujian Normal University

  Mar 2011 - Jun 2012

  Computer Manager
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  AB Advertisement Alliance

  Jul 2011 - May 2012

  Founder and Chief Manager

  led a team of 15 staff to provide advertising services (such as flyer design, questionnaire etc.) to the retailers in Fuzhou University Town generated monthly net income over ¥2000. Provided discounted products and information to the students of Fuzhou University Town under payment of an annual membership fee.

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  Wallstreetcn

  Jun 2012 - Apr 2013

  Editor and Proofreader, Break News Department

   Tracked articles from Bloomberg, Reuters etc., edited and translated the English daily breaking news into Chinese. Assisted Chief Editor to verify the translations of 10 other Editors. Monitored ‘hit-rate’ of published articles and graded every article.

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  Singapore Management University

  Jul 2013 - Jul 2014

  Student
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  Intercedent Asia

  Dec 2013 - Feb 2014

  Research Associate, Part-time

  1.Associated the analyst to collect necessary data and information of projects and did some entry-level analysis.2.Processed data, made professional Word documents and PowerPoint of the projects.

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  Johnson & Johnson

  Jun 2014 - Jul 2016

  Digital IT analyst(Global Management Trainee program)

  Information Technology Leadership Development Program (ITLDP)IT analyst --ITLDP (IT Leadership Development Program), E-commerce& Digital Marketing1.Supported 9 brand official websites’ campaign activities, SEO, SEM, Google and Adobe track code analytic.2.Lead a local CRM solution named “ETMS” as PM and joining a global website solution project “Convas”.3.Got Encore Award because of successfully activity arrangement in JNJ.4. Lead some digital solution for business, such as wechat solution. Show less

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  Unilever

  Jul 2016 - Apr 2017

  Digital Supervisor

  Digital and Ecommerce Team-Focus on ice cream and laundry categories, and explore ways to achieve “order online and pick-up offline” business model in an efficient and consumer-friendly way;-Track key offline and online retailers’O2O strategies and initiatives, evaluate business impact, and lead the company to capture valuable business opportunities ahead of competitors; -Drive to establish an Omni-connect route-to-market model for Unilever eCommerce, where offline distributors and warehouses could be integrated into the total eCommerce service network, to improve consumer experience, and to reduce cost to serve.-Establish relationship with O2O innovation companies in China market, to understand their capabilities and business models, and lead UL partnership with them ahead of competitors. Show less

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  HSBC

  Apr 2017 - now

  Digital Business Analyst Lead/Manager

  1)Define detailed digital functional and technical requirements, involving internet and mobile banking technologies to support the HSBC Digital Bank objectives and ensure traceability 2) Responsible for bridging the gap between IT and the business using data analytics to assess processes, determine requirements and deliver data-driven recommendations and reports to executives and stakeholders.3)Work effectively with the business users and with the internal IT and Security Teams(Legal, RC,Fraud,ISR) to ensure all aspects of the business requirement and defined and analysed4)Engage effectively and regularly with senior stakeholders through scope governance meetings, ensuring the support of senior management Show less