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Danrong (Miko) Xiang

Danrong (Miko) Xiang

Event Intern

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location of Danrong (Miko) XiangUnited Kingdom

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  • Timeline

  • About me

    Associate Tax Advisor at EY | ‘23 MSc Graduate at LSE

  • Education

    • The London School of Economics and Political Science (LSE)

      2021 - 2021
      Summer Course Development in the International Political Economy

      Topics: Economic Growth, Governance, Environment within International Political Economy

    • The Mill Hill School Foundation

      2016 - 2018
      A-level A*AB

    • University of Westminster

      2019 - 2022
      Bachelor of Arts - BA Public Relations, Advertising, and Applied Communication First Class Honours

      Modules: Global Practice and Issues in PR and Advertising, Online Advertising and Public Relations, Theories of Media and Communication

    • The Mill Hill School Foundation

      2014 - 2016
      GCSE 3A*s 6As

    • University of the Arts London

      2018 - 2018
      Short Course Fashion Marketing Certificate of Excellent completion

    • The London School of Economics and Political Science (LSE)

      2022 - 2023
      Master of Science - MSc Media, Communication and Development Dissertation: Distinction+ (80/100)

      Activities and Societies: Course Representative Modules: The Audience of Media and Communications, Media, Technology and Everyday Life, Mediating the Past, Critical Approaches to Media, Communication and Development, etc.Dissertation topic: Examining the Western media's representation of present-day China through the lens of orientalism: A critical discourse analysis on BBC News’ coverage of the 2022 Beijing Winter Olympics

    • The University of Edinburgh

      2018 - 2019
      Undergraduate Certificate in Higher Education Design and Applied Arts

      Modules: Modernism and After, Psychology, Graphic Design Agency, Jewellery and Silversmithing

  • Experience

    • Prada Group

      Jun 2019 - Aug 2019
      Event Intern

      • Delivered historical brand values for international press interviews for the Prada 2019 Fashion Show.• Assisted the press and KOL in coordinating shooting requests, directing locations, and settings in the historic residence suited for vertical format instant videos.

    • Four Seasons Recruitment Ltd (Fashion & Retail)

      Oct 2019 - May 2020
      Luxury Sales Associate

      • Managed customer relations by drafting personalised email greetings and social media messages; ensured customers were informed about new launches and celebrity seedings.• Realised campaign execution in store and on social media, e.g. Merchandising• Met personal sales target using PEST and SWOT analysis

    • Weber Shandwick

      May 2020 - Oct 2020
      Public Relations Intern

      • Edited six PR documents, including press releases for product launches, group and exclusive Interview briefing books with Robb Report for Nespresso’s promise on carbon neutrality, and others.• Participated in two pitches of Sisley; researched and analysed current and potential opportunities through digital applications like Weibo and TikTok.• Assisted with eight clipping reports and mid-year review editions; researched competitors and organised media clippings of magazines like ELLE.• Organised five livestreams, including a Nespresso recycling event and collaboration with InStyle Live. Show less

    • EY

      Apr 2021 - Jul 2021
      Brand, Marketing and Communication Intern (FSO)

      • Compared the digital WeChat applications of eight competitors in preparation for the release of FSO’sdigital WeChat platform to Business customers.• Researched and drafted two EY adapted PPTs for the new ByteDance digital application, Feishu & Volcano Engine, to help implement the programs in EY’s Shanghai FinTech department.• Assisted with the launch of the client's SASS digital exhibition room; ensured different functionalities to meet customers’ data collection needs.

    • Liberty Comms

      Jul 2022 - Sept 2022
      Tech Public Relations Intern

      • Published two articles on company websites on PR strategy and corporate culture for potential clientopportunities.• Composed 2022 - 2023 event calendar for 10 sectors including technology, cyber security and humanresources to help capitalise on PR opportunities.• Participated and took minutes at client meetings.

    • EY

      Mar 2024 - now
      Associate Tax Advisor (People Advisory Services - UKI)

  • Licenses & Certifications

  • Volunteer Experience

    • Curatorial Assistant

      Issued by TEDxXujiahui on Sept 2020
      TEDxXujiahuiAssociated with Danrong (Miko) Xiang

    • Event Assistant

      Issued by London Craft Week on May 2019
      London Craft WeekAssociated with Danrong (Miko) Xiang

    • Web Content Writer

      Issued by Smoke Radio on Sept 2019
      Smoke RadioAssociated with Danrong (Miko) Xiang