Chris Cook

Experience

• 

  Peter Davidson Consultancy

  Jun 2008 - Jun 2008

  Work Experience

  One week's work experience working semi-autonomously in order to complete a variety of tasks, whilst gaining knowledge about transport Planning and developing computer skills.

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  PJ Carey (Contractors) Ltd

  Jun 2012 - Jul 2012

  Marketing Assistant (Full Time)

  During my summer break I worked full time for just over a month at PJ Carey (Contractors) Ltd. I was working as part of the marketing team based at the London Wembley Head Office. My role was focused on marketing for new business and developing customer relationship management (CRM) through microsoft CRM. This specifically including research and preparing case studies, putting together pre-qualification and tender documents, assisting in restructuring of employee CV’s, researching business opportunities and meeting with potential new clients. Show less

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  Hyundai Motor UK

  Jun 2013 - Jun 2014

  Product Marketing Assistant

  During my degree, I completed a year’s internship at Hyundai Motor UK working within the product management team.Duties and Responsibilities• Competitor research, analysis, interpretation and feedback to support business decision making, including pricing, specification and range changes across all models.• Regular reporting of model performance based upon customer, value, incentive and sales information in comparison to market and competitor statistics.• Updating and improving core systems to support the dealer network and to provide other information throughout the business.• Managing vehicle loans in conjunction with competitor swaps and event requirements.• Extensive use of JATO, MVRIS, mTAB (New Car Buyer Survey analytics tool) and iNet (dealer network information) for information gathering including loyalty, conquest and value analysis functions. Show less

• 

  Hyundai Motor UK

  Jun 2015 - Jul 2019

  Planned and implemented marketing campaigns that increased the awareness of the Hyundai brand, promoted tactical offers and supported the product range. Assisted the production of brochures, prospect/customer mailings and social content.Duties & Responsibilities:• Planning and managing above-the-line media campaigns• Creative briefing and production of audio visual, digital and print content• Post campaign analysis and reporting • Working with and motivating agency partners across project milestones• Managing large budgets and submitting business approval papers• Liaising with Hyundai Motor Europe on marketing assets and adapting for local deployment • Brand champion for Hyundai, ensuring consistency and quality of external communications • Developing brochures and monthly prospect/customer mailingsKey Achievements:• Hyundai i30 N Launch - Development of the Hyundai “turning petrolheads” campaign. The objective was to raise awareness of the new performance range and I worked with agencies in the pitch, creative development, TV shoot, post production and media planning. The campaign achieved strong brand metrics, leads and overachieved on sales objectives. Received outstanding achievement award from senior management as result of the success.• Project management of various offer based tactical campaigns, including the successful Tucson test drive campaign. Leveraging a variety of digital and print channels to target relevant in-market audiences I was able to deliver strong leads and a good return on investment• Copy & Messaging Guides - Delivered key improvements in communications through the development of model guides. These aligned strategy, messaging & tone of voice. They received very positive feedback from marketing colleagues, agencies, & retailers and became a requirement for all subsequent launches. Show less My responsibilities included managing the iLoad & i800 ranges, working alongside the other Product Managers to provide cross-model support along with producing and presenting reports to senior management and the executive team regarding UK competitiveness. As part of my role, I integrated closely other departments, giving me well-rounded experience within the business. Duties & Responsibilities:• Product managed the i800 and iLoad model ranges ensuring competitive pricing and specification • Assisting in launching alternative-fuel vehicles including IONIQ and ix35 Fuel Cell• Managed the departments competitor analysis to support business decision making. This included reporting model performance based upon value, loyalty and conquest, incentive and sales• Provided close support to the wider marketing and sales teams across various channels, including social, CRM, print, digital, press, external agencies and public/trade events• Supported the wider business network, including dealerships, through publishing information via print and digital mediums along with face-to-face presentations and other forums• Represented Hyundai at a variety of public, trade and PR events including GoodwoodKey Achievements: • Negotiated with colleagues at Hyundai Motor Europe to develop a competitive UK trim strategy for the IONIQ product range ensuring a successful launch and strong sales• A key stakeholder in the appointment of a UK charge point provider, from pitches through to tender analysis and final approval of the recommended supplier• Managed the internal staff training for the IONIQ launch. This included briefing Hyundai staff on the charging infrastructure and arranging technical and product training elements• Assisted with business planning for the ix35 Fuel Cell, including attending alternative fuel events, working with the Office of Low Emission Vehicles and the SMMT EV Group Show less

  • Advertising and Marketing Executive

    Jul 2017 - Jul 2019

  • Graduate Product Executive

    Jun 2015 - Jun 2017
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  Mercedes-Benz in the UK

  Jul 2019 - Sept 2021

  Tactical Marketing Specialist

  Managing the creation of marketing campaigns to meet the needs of 18 European markets. Developing 360 toolkits (images, moving footage & assets) to increase the awareness, consideration & conversion of Mercedes-Benz products and services. Managing production budgets in excess of £750,000 across multiple campaigns.Duties & Responsibilities:• Leading the development of model launch, always-on and retailer campaigns• Managing creative agencies, HQ & Regional colleagues to deliver on key project milestones, budgets, deadlines and outputs• Creating campaign playbooks to inform media channel, audience, KPI’s & Messaging • Presenting campaign toolkits & playbooks to the Region Europe marketing teams • Analysing the success of delivered campaigns to enable continuous improvements• Orchestrating Dynamic Creative Optimisation (DCO) rollout across Region EuropeRegion Europe Project lead for the following campaigns:- GLA- GLB- EQA- SUV Range / Retail- EQ Power (Plug-in Hybrid) Range- Certified Pre-owned (Used Car)- C-Class Show less

• 

  Publicis Media

  Oct 2021 - now

  Overview:Leadership position in driving revenue growth. Managing a sub team of 4+ Account & Business Development Specialists working alongside the Design Studio to deliver dynamic solutions to our clients.Key Achievements- Won 28+ new clients within 2 years, including Lloyds Banking Group- +50% Revenue Growth YoY (2022 vs. 2023)- Managed Team growth from a team of 6 to a team of 12 in one year- Developed multiple new revenue streams (Dynamic Social, PMAX & CTV) - +30% organic growth with existing client base Show less Working as an Account Director for DOT, a Publicis Media in-house digital design team, who specialises in Dynamic creative design and production. Utilising a variety of Ad Tech solutions, to build dynamic ads in Display, Out of Home (OOH), Social, Video and Audio for 70+ UK & Global clients including Samsung, ASDA & Currys. Duties & Responsibilities• Managing internal queries, new briefs, cross-Groupe collaborations and initiatives. • Working with Designers and Project Managers to plan and implement dynamic creative projects for clients, from brief to delivery.• Leading top level planning meetings, discussing potential dynamic solutions/strategies and making specific recommendations for the brief/campaign.• Overseeing team commercial, revenue and financial discussions, including ensuring cost proposals are accurate, reporting to finance departments on a quarterly basis, and assisting in annual forecasting. • Collaborating across the agency – working with various other Publicis level teams such as NextTechNow and DCE (Dynamic Content Engine) to develop new work streams and opportunities. • Ensuring ongoing relationships with external tech partners are maintained,• Driving increased awareness of DOT across the Groupe through proactive work and showcasing of capabilities. • Developing education work streams, to ensure teams in agencies and clients are inspired by, and aware of the possibilities and benefits of campaigns which utilise dynamic creative.• Enhancing general ‘marketing’ material such as creds decks, case studies etc. Show less

  • Business Director

    Aug 2023 - now

  • Account Director

    Oct 2021 - Jul 2023