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Abubakari Salifu- [CPCU][ARM][LCM][CIIG][MSC][BBA]
Insurance Agent

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About me
Executive Member and General Manager, Marketing and Business Development at Priority Insurance Company Limited
Education

Baptist University
2014 - 2016Bachelor's degree Business Administration
Sunyani Technical University
2007 - 2010Advance Diploma Sales and Marketing Management
Kwame Nkrumah' University of Science and Technology, Kumasi
2019 - 2020Msc Business Continuity and Insurance
Experience

GLICO Life Insurance
Mar 2007 - Jun 2009Insurance Agent•Selling Life and General Insurance Products•Training of Sub Agents

KEK Insurance Brokers Ltd.
Mar 2010 - Oct 2013Senior Broking Officer / Marketing Officer•Key Account Management•Marketing and Sales Activities•Claims Management

Reagency Alliance Insurance Company
Feb 2013 - Nov 2016Marketing Manager•Marketing / Sales Activities•Underwriting / Data Entry•Agency Management•Broker Relation Management

Priority Insurance Company Limited
Dec 2016 - now• Supervises all 10 main branches, 5 linked offices, 42 agency offices, Corporate/broker department and retail and agency departments.•Initiating a Marketing Strategy that embraces all aspect of Digital, Social and in house Public Relation to drive in coming leads to the business•Supervise Marketing / Operations of all branches of the Company•Supervise the Premium budget of every marketer in the Company•Insures the company long / short term strategic is in line with the integrated Marketing activities / plan.•Insures the company`s premium budget is achieved•Analyze emerging trends in the market i.e. Competion, Innovation Customer preference, etc. and suggest to the executive management the way forward•Suggesting/ recommending issues regarding both internal and external Risk of the operation of the Company.•Recruitment and Training•In charge of the Corporate, Broker and Retail operations of the Company•Most importantly, any other dues assigned by the Managing Director or Deputy Show less
General Manager, Marketing and Business Development
Jan 2023 - nowChairman of the Educational Committee
May 2022 - nowHead of Marketing and Business Development
Nov 2018 - nowCommittee Member of the Technical Board
May 2018 - nowCommittee Member of the Review of Company Manuals
May 2018 - nowExecutive Member of Top Management
May 2018 - nowRegional Manager
Aug 2017 - Sept 2018Regional Manager
Dec 2016 - Aug 2017

Ghana Insurers Association
Jan 2023 - nowMemberMember, Public Relations & External Liaison Technical Committee

Ghana Insurance College
Aug 2023 - nowLecturer•I will design and deliver high quality education and teach undergraduate and graduate courses on motor insurance and risk management topics, including large-lecture and online classes.

GIZ Ghana
Dec 2023 - nowMemberMember, Insurance Awareness Coordinators Group (IACG)

The Institutes CPCU Society
Jan 2024 - Nov 2024Vice ChairVice Chair, CPCU Global Virtual Committee (GVC)

Kwame Nkrumah University of Science and Technology, Kumasi
Jun 2024 - nowUniversity Lecturercourse Facilitator on Insurance Broking and Marketing; Post Graduate level.

CPCU Society - West Africa Candidate Chapter
Jan 2025 - nowPresident Elect
Licenses & Certifications

Sales and Marketing Management
London Center of MarketingDec 2009
Chartered Property Casualty Underwriter (CPCU)
The InstitutesJun 2022- View certificate

CPCU in Good Standing
The InstitutesFeb 2023 
Association in Risk Management
The InstitutesDec 2021
Applied Diploma and Advance Diploma in Insurance
Ghana Insurance CollegeDec 2012
Honors & Awards
- Awarded to Abubakari Salifu- [CPCU][ARM][LCM][CIIG][MSC][BBA]Young Insurance Professional of the Year 2022 - Nominee Chartered Insurance Institute of Ghana Excellence Awards Aug 2023 I was nominated as Young Insurance Professional of the year 2022 at the just ended CIIG Excellence Awards
Languages
- enEnglish
- akAkan
- haHausa
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