Sarah Strycker

Experience

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  Fahrenheit Creative Group

  Aug 2014 - Jan 2015

  Administrative & Account Support Intern

  -Managed Google Adwords,Google Analytics, and Google Merchant accounts for clients -Wrote and distributed monthly press releases -Wrote compelling copy for online, radio and print publications -Updated media lists and carried out daily data entry tasks-Screened and appropriately directed incoming phone calls-Daily organizational and account support

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  Rocket Fuel Inc.

  Oct 2015 - Nov 2017

  As a Technical Support Analyst at Rocket Fuel, my primary responsibility was to provide 24/7 technical support to Rocket Fuel's self-serve platform users. I supported a variety of international accounts, through campaign analysis, daily troubleshooting, and escalations to internal teams as needed. I also worked with my team to compose and publish articles for our internal and external knowledge base platform. As a Technical Support Analyst, I collaborated with product, engineering, and other internal teams on a daily basis, to provide quick solutions for our self-service customers. Additionally, I participated in monthly UAT (User Acceptance Testing) for our Beta feature releases, and provided thorough feedback to improve our platform functionality for users. Show less As a Campaign Manager at Rocket Fuel, I served as an Account Manager, Analyst, and Ad Operations/Trafficker for a variety of international advertisers. Managing up to 50 campaigns at a time, this role included working with clients and Account Executives from pre-launch to post-launch to ensure campaign success and help achieve account growth. The primary focus of the role was to lead and manage all aspects of a campaign's life cycle, including budget allocations, as well as performance analysis, reporting, optimization and troubleshoot daily issues that arose.What I gained through this role:- A thorough understanding of the RTB ecosystem- Knowledge of pixels (placement, theory, etc.)- Ad trafficking/troubleshooting experience - How to successfully leverage data to empower internal teams and build client relationships- Created and maintained project plans to illustrate account success- Conducting quantitative analysis troubleshooting of campaigns to present to clients as needed- Built comprehensive progress reports for clients, utilizing standard UI based tools - Experience setting up and managing Social Media campaigns in the programmatic environment- Established and maintained good working relationships with internal teams Show less

  • Technical Support Analyst

    Feb 2017 - Nov 2017

  • Campaign Manager

    Oct 2015 - Feb 2017
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  Amazon

  Nov 2017 - Jul 2018

  Device Ad Ops Specialist

  As a Device Ads Ops Specialist at Amazon, I was responsible for a variety of ad operations projects, specializing in Amazon devices (Fire TV, Fire Tablet, Kindle E-reader). In this role, I gained experience in custom ad placement trafficking, program management, and reporting and analytics. I had opportunities to work with several different teams within the Devices org, giving me a well-rounded understanding of the advertising ecosystem on multiple channels.Program Management for the in-house advertising program- Worked with Retail Partners to help promote internal Amazon programs, such as Amazon Basics, Amazon Video, and Fire Tablet applications, on-device- Developed and led a training program for Retail Partners, designed to increase efficiency for getting an in-house ad up and running- Pulled reporting and conducted analysis to inform recommendations for taking the program management TOW from 40 hours/week down to 4 hours/weekFire TV Feature Rotator Beta Operations- Worked closely with engineers, client services, and Program Managers to ensure successful trafficking, launch, and campaign run for the highly visible feature rotator ad placement on Fire TV- Provided screen shots and custom reporting for pre and post-campaign analysisUAT Testing- Conducted UAT and provided feedback to engineers to inform platform updates (for both client-facing and internal-only initiatives) Animated Wakescreen Beta Operations- Worked with client services teams and Program Managers to test and ensure successful launch of the highly visible Animated Wake-screen placement on Fire Tablet devicesSpecial Event Custom Placements Operations- Trafficked custom ad placements for special events such as Prime Day, Cyber Monday, and various holidays- Ensured successful launch of these highly visible ad placements, and worked with engineers to mitigate any issues during the go-live Show less

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  Japan Exchange and Teaching Program(me) (JET)

  Aug 2018 - Aug 2019

  Assistant Language Teacher

  The JET Program seeks participants who are adaptable, outgoing, and who have a deep interest in intercultural relations. As a JET instructor, I represented America as a cultural ambassador, joining voluneer events and coordinating opportunities to promote relations between America and Japan. I created engaging lessons to teach elementary and junior high school students English. coached students for speech contests, and participated in school events.

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  Miyazaki Daiichi Junior and Senior High School

  Sept 2019 - Jan 2024

  English Language Teacher

  As a licensed teacher, I developed and taught engaging curriculum to junior high and high school students, and managed hundreds of student's learning goals. I applied a data-driven approach to implement processes that helped achieve prefecture-wide learning objectives, including standardized tests and university entrance exams. I coached the English speech and debate teams, bringing both to the national level in Japan. I gained valuable leadership experience, often developing English department materials and presenting mock lessons for Open School events, designed to increase enrollment amongst prospective parents and students. Additionally, I regularly coordinated events within my local community to promote international relations between America and Japan.In this role I gained skills in leadership, public speaking, organization, and adaptability. Show less

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  Miyazaki English Club

  Apr 2023 - now

  Co-Founder

  Miyazaki English Club, or MEC, was created as a passion project to bring together the local and international community, by promoting the exchange of ideas and culture through English language learning. As a co-founder of MEC, I was responsible for developing the brand and mission, as well as ongoing marketing, building partnerships with local businesses, course creation, and training, to ensure customer retention and growth.This fulfilling experience has allowed me to combine my love for intercultural communication and advertising, and my extensive experience in teaching ESL. Show less

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  PadSquad

  May 2024 - now

  Associate Campaign Manager