
Ishu .
Marketing Associate

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About me
ICICI (PPO) | IIM-Indore'23
Education

Vivekananda Sr. Sec. School
2016 - 2018Senior Secondary ENGINEERING
Modern Public School
2005 - 2016High School Nursery to Class Tenth
Indian Institute of Management, Indore
2018 - 2023Bachelor of Arts - BA Business Administration and Management, General
Experience

Scool.life
Feb 2019 - Jun 2019Marketing Associate• Conceptualized and executed a marketing campaign simultaneously over 4 social media platforms to kickstart their marketing campaign.• Designed aesthetic and SEO-friendly monthly newsletters and published them to increase the page ranking of the website.

One Stone
May 2019 - Jun 2019Content Editor• Content Writing, Editing, and developing the content for service and product-based websites.• Write content for articles, blog posts, press releases, blog comments, forum discussions, Question-Answer forums, Twitter, Facebook posts, etc.• Conceptualize and write content for websites based on the content brief provided.

Wrytin
May 2019 - Jun 2019Content Writer• Created one first library of text articles for this startup to serve as the launch page for new visitors.• Conducted preliminary research to collect titles for maximum traction.

Indian Institute of Management, Indore
Feb 2020 - Mar 2021• Planned and organized multiple events and workshops for 350+ students of IPM, managing a team of 20+ members.• Responsible for planning and organizing the farewell event for the batch of IPM 2018-21 • Expanded the domain of the club, with now hosting an active community over multiple platforms• Co-ordinated with the Social Placements Committee to cater to their IT needs.• Conducted multiple competitions and quizzes for the IPM community. • Managed a physical event with over 1500+ participants, guests, artists, and judges along with a team of 20+ individuals during a pandemic, through a variety of innovative precautionary policies and practices.• Co-ordinated three-way negotiations between vendors, authorities, and core team for mutual benefits
President | Mirage - Marketing Club
Apr 2020 - Mar 2021President | Syntax - IT Club
Apr 2020 - Mar 2021Guest Relations Coordinator | Atharv Fest
Feb 2020 - Jan 2021

Domigo
Apr 2020 - May 2020Business Strategy Consultant• Performed a daily fundamental analysis of the capital markets in the pet industry for over 60 days to understand & interpret corporate results & financial news/releases and predict price movements & performance.• Engaged with several industry pioneers across the domains of Finance, IT, Marketing, and Supply Chain Management to gain insights for their new product.

ICICI Bank
Apr 2022 - May 2022Management Intern> Performed sector-wise analysis & researched 20+ government initiatives in India towards increasing manufacturing and exports.> Generated 100+ potential targets in Mid-Corporate Group across 13 PLI schemes to be targeted by the Bank for lending purposes

ICICI Bank
Apr 2023 - nowRelationship Manager>I serve as a liaison between 10+ prominent Indian conglomerates & internal support teams to manage & expand ~INR 7 billion portfolio of multiple corporate banking facilities including Rupee Term Loans and Working Capital Facilities.> I create comprehensive presentation decks, conduct deep-dive financial analysis, engage with clients to create financial projections for greenfield/brownfield projects, complete documentations for sanctioned facilities and ensuring their compliances of RBI's regulatory requirements. Show less
Licenses & Certifications
- View certificate

Machine Learning for Marketing Analytics in R
DataCampMay 2020 - View certificate

Financial Analytics in Spreadsheets
DataCampMay 2020 
Business Accelerator
International Olympic Committee – IOCApr 2020- View certificate

CFA Program Level I
CFA InstituteJul 2024
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