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Lola M.

Lola M.

Senior Account Executive

Followers of Lola M.775 followers
location of Lola M.United Kingdom

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  • Timeline

  • About me

    Social Creative | Filmmaker

  • Education

    • Dartford Grammar Girls School

      -
      AS/A-Levels

      Activities and Societies: Young Enterprise Qualification; Gospel Choir; AQA Extended Project Qualification: 'Regulation in TV Advertising' (Grade: A) Studied: - AS/A-LevelsArt & Design (Fine Art), Media Studies, Sociology, Economics- GCSEs13 A-Cs including Maths (A) and English (C)

    • De Montfort University

      -
      BA (Hons) Advertising and Marketing Communications 2:1

      Activities and Societies: Afro-Caribbean Society; ACS Netball team; BusinessWorks DMU; NetFest 2013 Modules included:- Campaign Planning- E-marketing- Contemporary issues in Advertising and PR- Creative customer communication- Advertising and Promotion- Principles of MarketingOne of my key modules was a Marketing Communications Project which was worth 30 credits. Title: Investigating into the creative strategy used by Lynx to provoke brand engagement with their male target audience. (Graded 2:1)This research project required a minimum of 12,000… Show more Modules included:- Campaign Planning- E-marketing- Contemporary issues in Advertising and PR- Creative customer communication- Advertising and Promotion- Principles of MarketingOne of my key modules was a Marketing Communications Project which was worth 30 credits. Title: Investigating into the creative strategy used by Lynx to provoke brand engagement with their male target audience. (Graded 2:1)This research project required a minimum of 12,000 words, a form of primary qualitative and/or quantitive research and various examples of key literature. I was able to pick a topic of my choice and had to prove myself as an expert. As the researcher, I had to show my ability to review academic literature surrounding my topic areas (brand engagement, advertising appeals and executions), to carry out research and present it in the best way possible - and finally conclude by highlighting key findings from the data and giving possible recommendations. Show less

  • Experience

    • You Agency

      Sept 2015 - Sept 2016
      Senior Account Executive

      Clients: Hyde New Homes, Peabody Sales, Chipotle, Ultradex, LyonsSupporting the account managers with daily tasks, and trusted to lead on small-scale campaignsFormulate budget plans and negotiate with suppliers to produce profitable campaigns Gather campaign analytics in preparation to feedback to clients during monthly meetings

    • Branded3

      Mar 2017 - Oct 2017
      Senior Account Executive

      Project management: supporting the account managers to ensure that tasks are circulated to wider teamClient management: Making contributions in client meetingsSending client reports, and using tools such as Searchmetrics to monitor search SEO visibility and rankings

    • NU living

      Jan 2018 - Mar 2018
      Social Media Coordinator

      Produce and implement content ideas across digital channels (SEO, Facebook, Instagram and Twitter).Review and report back to wider team on performance analytics.Proof-reading and copywriting tasks, in order to generate newsletters and press releases.Led on preparation for quarterly marketing event at the London Home Show at QEII Centre.

    • Freelance

      Sept 2018 - now
      Social Creative

      Clients include: Nike, BBC, Sony, Levi's, Wray N NephewsWorking directly with brands to produce engaging campaigns Conceptualising ideas and pitching in response to creative briefsTrusted to direct talent on-set.Hands-on from brief to post-production.Highly skilled in camera operating and editing content.

    • #WOMENCREATETOO

      Nov 2019 - Jul 2021
      Founder

      A social movement championing BAME women working behind the camera.Selected as Superdrug's Faces Of The Future 2020. Now being supported by the brand, we are working collaboratively to grow the platform.Collaborated with WEX for their Event Series, in partnership with Panasonic Lumix: https://events.wexphotovideo.com/in-conversation-with-womencreatetoo-podcast-3165

    • Northampton Film Festival

      Mar 2023 - Jun 2023
      Screener/Judge - Drama Category

      Tasked to watch over 200 films (both short form and feature length), score and provide feedback.Also presented at the awards ceremony in Northampton alongside the founder and director of the festival.

  • Licenses & Certifications

    • The Digital Garage

      Google
      View certificate certificate

    • Google Adwords Fundamentals

      Google

    • The IPA Foundation Certificate

      The IPA (Institute of Practitioners in Advertising)
      Jun 2015