Obaida Barazi, PMP

Experience

• 

  CHS / APTEC SA, Riyadh, Saudi Arabia

  Jun 1997 - Jun 1999

  Business Development Manager

   Responsible for the acquisition and organic growth of resellers, Coordinated vendor-marketing events with product managers  Developed new product launch programs and activities  Pre-qualified resellers for credit acceptance in conjunction with the organization’s strategy  Public relation services and published monthly reseller newsletters and weekly fax shots.

• 

  MICROSOFT Arabia, Riyadh, Saudi Arabia

  Aug 1999 - Jul 2002

   Managed the channel partners in the western region of Saudi Arabia,  Organized channel sales readiness events like shows and technical training,  Developed new channel programs to insure the growth of Microsoft channel reseller’s database Developed the S/MORG partners in the region Managed the lead generation system with Microsoft Customer Care Center Helped the anti-piracy team of Microsoft to increase awareness and fight anti-piracy at the showroom segment of the market. Show less

  • Small and Medium Business Sales Manager

    Jul 2001 - Jul 2002

  • Channel and Breadth Manager

    Aug 1999 - Jul 2001
• 

  Hewlett-Packard International Trade B.V.

  Mar 2003 - Nov 2013

   Overachieved the IPG/Saudi Sell-In quota (printers and supplies) Grew the sell-out to unattended partners in Saudi Ensured product availability in country and at distribution level Developed channel breadth at distribution level – growing the number of resellers. Designed, planed and implemented the distribution landscape for Saudi Planed and monitored the distribution MDF execution to ensure the maximum ROI Managed a team of back office support (6 members) located offsite to ensure smooth daily operations, training on HP systems and a total positive customer experience with all BU daily interactions. Show less

  • IPG Distribution Business Manager

    Mar 2005 - Nov 2013

  • Supplies Channel Development Manager

    Mar 2003 - Mar 2005
• 

  Rayat Technology Company

  Dec 2013 - Jan 2023

  Sales Manager

   Generated new business from new and existing clients  Developed existing client’s portfolios by introducing the whole range of Rayat services  Managed the relationship with vendors Overlooked the solution implementations to guarantee customer satisfaction

• 

  Rayat Consultations Company

  Jan 2023 - now

  Consultation Director

   Advised policy makers on the development of new policies that reshaped the market nationwide  Managed a global benchmarking and strategy development exercise  Provided consultations to the clients to expand their business and open new markets Developed a lasting relationship with many clients Managed a team of consultants to achieve successful and satisfactory results with projects in hand Steered many workshops with clients and stakeholders