Renita Miranda

Experience

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  Publicis

  Apr 2010 - Apr 2010

  Client Servicing Intern

  Project: Market research for new business pitch of Nissan Micra carDescription: •Part of the Client Servicing team and did research work for new business pitch.•To understand client servicing and conduct research for the mid segment car market in India.

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  Lowe Lintas and Partners

  May 2013 - Jun 2013

  Client Servicing Intern

  Project:Designing and Formulating Advertising Strategy for Idea Cellular to increase their subscriber baseDescription:Extensive communication with clients to accurately assess their needs and provide them with creative solutions.•Part of the Client Servicing team assisting in all the activities of Idea Cellular in the South circle•Understanding the client brief and delivering the same in visual content•Brainstorming and conceptualizing of ATL and BTL activities with the creative team•Formulating competitors analysis on a weekly basis with respect to their advertising strategy•Financial management and approval of costing estimates Show less

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  ADFACTORS B2B

  Nov 2013 - Jan 2014

  Marketing Intern

  Description:•Assisting the Adfactors B2B division that provides Integrated Marketing Communication (IMC) solutions to B2B clients•Responsibilities: -Preparing Media Intelligence i.e Column mapping, developing comprehensive media list for all B2B sectors-Content Development: Ideation and Creating content for B2B clients -Weekly article for Adfactors B2B blog on B2B communications

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  R K SWAMY BBDO

  Jul 2014 - Aug 2015

  Executive - Media Planning & Buying

  Clientele: Rasna, Polycab, Bayer Crop Sciences and Saraiwaala Agri Refineries•Creating and optimizing a media plan as per the required budgets and objectives•Develop strategy for the client basis the media budget, priority markets, competition mapping and inputs from the client's sales team•Monitoring and presentation of Weekly, Monthly and Annual competitive as well as category activity reports•Provide CPRP analysis to verify whether the Rates are as per industry benchmarks•Ensuring the smooth transition of the plan on air and providing Post campaign report to clientSoftware Expertise: BARC,IRS,TAM, TGI, MAP and RAM Show less

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  Mindshare

  Aug 2015 - Apr 2017

  Executive - Media Planning

  Clientele: ICICI Group, Adlabs Imagica, MIRC Electronics Pvt Ltd-Onida, PharmEasy

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  Star TV Network

  Apr 2017 - Dec 2018

  Senior Brand Executive

  Star Plus: Hindi General Entertainment Channel•Part of the core Star Plus team responsible for planning and executing the rebrand project with new brand promise 'Rishta wahi baat nayi'•Result: Star Plus re-gained and solidified the No.1 channel position in the Hindi language televisionStar Movies and Star Gold: Movie Cluster•Result: Star Movies became the No.1 Reach channel in English Movies Category across May ’17 to July ’18 with 24% new audiences through on-air media plan•Result: Star Gold achieved the highest rating for the World Television Premiere of the movie TubelightAward: Young Sparks Award for successful and innovative new series launch on Star Plus India Show less

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  Viacom18 Media Private Limited

  Dec 2018 - Dec 2019

  Assistant Brand Manager Marketing

  Colors: Hindi General Entertainment Channel• Entertainment marketing – develop integrated marketing plans by leveraging paid, owned,earned media to meet the campaign objective• Led the creative, media and activation agency briefing process• Translate industry research and audience insight into actionable marketing strategies• Refine media strategy and ensure media plan aligns back to business and target audience• Translate creative concepts across all media platforms and ensure marketing communication is customized as per the need of each platform• Result: Co-led the launch of Hindi Celebrity Reality show – Bigg Boss S13, which became the leader in weekend non-fictionAward: Super Hit Award for single handedly leading the marketing activities of dance reality show - Dance Deewane S2 on Colors India Show less

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  MediaCom Canada

  Mar 2020 - Jun 2022

  • Managed cross-functional teams to ensure deliverables align across omni-channel marketing – SEM,social, programmatic digital, CRM• Aided to build robust Google search (SEM) always-on plan for Royal Canin and Eukanuba based on performance KPIs i.e.quality site visits and impression share• Conducted test & learn and measurement studies through Nielsen Match Panel Study (MPA), YouTube, Facebook, Pinterest, Snapchat Brand Lift Study analysis• Ecommerce led campaigns on Amazon, Walmart and Instacart to drive sales during pandemic• Result: Ecommerce - The curated ‘ROAS First’, ‘Sales First’ and ‘Impressions First’ strategies for each Mar's Pet Food brand accelerated performance gains in 2021 and led to incremental investments (almost 10x from initial signed off investments) on Amazon Search. Resulted in over $X M sales, which was a milestone for CanadaAward: 2022 Big Idea Contest winner for Canada Royal Canin across all markets. Won $75k USD in free media inventory with Teads for idea execution Show less

  • Account Manager

    Sept 2021 - Jun 2022

  • Media Planner

    Mar 2020 - Aug 2021
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  Bell Media

  Jun 2022 - now

  Digital Marketing Manager, CRAVE | HBO | STARZ

  Leading growth and performance marketing initiatives to drive direct-to-consumer (D2C) acquisition