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Kai Yuan Lim

Kai Yuan Lim

Summer Marketing intern

Followers of Kai Yuan Lim681 followers
location of Kai Yuan LimSingapore

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  • Timeline

  • About me

    Partnership Marketing at Wallex | B2B Cross-Border Payments | Strategic Alliances Empowering Business Growth

  • Education

    • Saint Andrew Junior College

      2003 - 2004

    • Singapore Management University

      2007 - 2011
      Bachelor of Business Administration (BBA) Marketing

  • Experience

    • Resorts World Sentosa

      Jun 2010 - Dec 2010
      Summer Marketing intern

      •Assisted in planning of RWS campaigns (ITB Tradeshows, Branding campaign 2010)•Created inventory system to maintain inventory levels of island-wide marketing collaterals•Demonstrated flexibility to achieve changing demands of various projects

    • Procter & Gamble

      Aug 2011 - Oct 2012
      Artwork Planner

      •Spearhead new process for customization artwork to drive accountability to multifunctional teams•Build team capabilities through global alignments for information input into artwork process•Manage regional launch/initiatives by driving timely CPS

    • Marina Mandarin Singapore

      Mar 2014 - May 2015
      Digital Marketing Executive

      Devise new strategies to support Director of Marketing Communications to drive online traffic to the MMS website, OTAs, social media platforms and other booking channelsMonitoring and executing the social media strategies for the hotel, improving guest reviews online, especially on TripAdvisor and ensure hotel Scorecard and online rankings achieve KPI positioningCreate all-round digital campaigns for Transient Room Campaigns and F&B Promotions

    • Inthebrickyard Dessert Cafe

      Feb 2015 - Jun 2017
      Co Founder

      Founded Start-up Boutique Bakery in Singapore with 2 PartnersExecute Marketing Strategies to boost start-up recognition, with a brand following of 4000+ within a yearCreate Brand website, Online Store and Point-of-Sales system to enhance buy experience and ensure smooth business operations.Foster outreach to publishers and bloggers community with collaborations, promotions.Review Monthly P&L to strengthen sales, calibrate food costings without compromising quality of bakes with the Pastry Chef. Show less

    • Western Union Business Solutions

      Jun 2017 - Jun 2022
      Marketing Specialist

      Regional Touch-point for Digital Platform Marketing campaignsDriver for Local Acquisition, New Business and Retention Programs

    • Banco

      Jun 2022 - Sept 2024
      Marketing Manager

      Planning and conceptualizing of the marketing strategy for product launches and the overall company strategyDeploy successful marketing campaigns and own their implementation from ideation to executionDevelop and plan the B2B content strategy for the company on the respective platforms (Facebook, LinkedIn and website)

    • Wallex

      Aug 2024 - now
      Marketing Manager

  • Licenses & Certifications