Michael S.

Experience

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  E-Factory

  Oct 2007 - Oct 2008

  Coldfusion developer
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  E-axis.com Inc.

  Oct 2008 - Apr 2010

  Sr. Actionscript Developer
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  Jam3media

  Apr 2010 - Aug 2010

  Web Developer

  • Development of award winning interactive web applications using leading edge technologies• Creation of assets of internal code libraries• Maintenance and improvement of internal code libraries• Working in a team environment

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  Beyond The Click

  Aug 2010 - Jun 2014

  • Lead the company from a technical aspect to produce applications (web/mobile) for clients including HBO, Warner Brothers, Tetley, Canada Dry Motts (Dr. Pepper, Crush, Schweppes, The Glenlivet)• Provide insight and strategy to internal accounts teams on current technical landscape while assessing client needs• Key part of the full development life cycle for the technical aspects of all client campaigns (Brainstorming, Wire framing, User flow, User Experience, Development, Testing, Deployment)• Budgeting and Quoting of Digital/Technical projects• Social Media Strategy and Insights for the client brands• Facebook Media Buying• Purchasing of Media of Facebook Ad Campaigns• Reporting and Analytics for Facebook Ad Campaigns• Optimizing Facebook Ad Campaigns• Google Ad Words• Purchasing of initial campaigns Google Ad Words Campaigns• Optimizing existing and running campaigns Google Ad Words Campaigns• Lead research into up coming technology to better serve clients and their brands• Collection, upkeep, and reporting of project data for SRED filing• Reporting of Campaign Analytics• Internal Development Team analytics (New Relic, etc.)• External Client Based Analytics (Goggle Analytics, SQL Query Reports etc.)• Manage and maintain a list of third party developers/freelancers• Interviewing of potential new team members Show less

  • Director of Digital Media

    Jul 2012 - Jun 2014

  • Team Lead, Digital and Mobile

    Aug 2010 - Jul 2012
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  1GO Media Ltd

  Jul 2014 - May 2015

  • Working as part of an entrepreneurial team to plan, design, develop, and deploy our digital engagement tools.• Responsible for the full Software Development Life Cycle• Development and design of a Scalable directory network to be deployed globally• Product Quality Assurance and Testing• Server management• Collection and Analysis of web property analytics• Gathering and refining of technical requirements, documentation, and training instructions• Creation of Social Media strategy for product support• Coordination of 3rd party resources and supplies.• Content/Information cleansing and migration Show less Strategy & Planning• Meet with decision makers, systems owners, and end users to define business requirements.• Lead design sessions in prototyping capabilities, business processes, operations, and information process flow.• Maintain vigilance for all capability ideas, and facilitate the team’s progressive development of strategies for improving or further leveraging the systems.• Identify and establish scope and parameters of systems analysis in order to define outcome criteria and measure-taking actions.Acquisition & Deployment• Collaborate in the planning, design, development, and deployment of new applications, and enhancements to existing applications.• Conduct research on ideas and solution elements to assess and justify recommendations and to support development efforts.Operational Management• Report to Management on project activities and status, and make recommendations for systems project activities.• Create system design definition documents capable of supporting user testing and business acceptance.• Perform cost-benefit and return on investment analyses to aid management in making implementation decisions.• Create systems models, specifications, diagrams, and charts to provide direction to system developers.• Coordinate and perform in-depth tests, including end-user reviews, for modified and new systems, and other post-implementation support.• Provide orientation and training as required.• Provide guidance and/or instruction to other team members. Show less

  • Digital Production Manager

    Nov 2014 - May 2015

  • Business System Analyst

    Jul 2014 - Nov 2014
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  Cervelo Cycles

  May 2015 - Mar 2017

  Digital Marketing Manager

  - Worked with global product marketing managers to create and extend launch campaigns into the digital environment- Managed day-to-day operations of the content creation team and oversaw cervelo.com global website management- Implemented an effective SEO toolset and applied recommendations to the global website- Implemented PIM system and analytics collection for accurate tracking and reporting- Created weekly, monthly, and quarterly digital marketing reports for the Senior Management Team- Created and managed the RFP and RFP process- Worked on a global level to consolidate digital marketing efforts- Created and executed effective Facebook advertising campaigns to drive traffic and increase revenue Show less

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  Cycling Sports Group

  Mar 2017 - Dec 2018

  Global Digital Marketing Manager, Cannondale

  - Increased organic web traffic on cannondale.com by 22% for the 2018 year through the implementation of an effective SEO strategy- Increased email CTR by 7% through the use of A/B testing and audience segmentation- Grew Instagram channels by 25% through effective content quality monitoring and community engagement- Developed digital launch plans for new products- Conducted SEO/SEM research and implementation- Set, benchmarked, and tracked strategic goals and growth strategies in relation to the company’s digital presence- Planned, executed, and measured experiments and conversion tests- Measured and reported on the performance of digital marketing campaigns- Utilized analytic abilities to evaluate end-to-end customer experience across multiple channels and touchpoints- Managed the global marketing database and reported on the success of email marketing campaigns- Created, implemented, and maintained Google Ad Words campaigns to drive traffic and increase revenue Show less

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  Chronic Ink Tattoos

  Dec 2018 - Sept 2023

  Digital Marketing Director

  - Lead of marketing team for 3 Businesses in the Tattoo and Body Art industry with over 10+ physical locations and 3 e-commerce properties- Drove a 64% growth in user traffic YTD on website properties through effective content marketing and technical SEO efforts- Increased traffic to web properties from local Ontario market by 44%- Achieved a 110% growth in traffic for chronicinktattoo.com in potential international markets through effective content marketing- Increased tattoo inquiry conversions by 30% through new user funnel and acquisition strategy creation- Achieved a 200% growth in online tattoo and piercing aftercare product sales through content partnerships and digital advertising- Achieved a 74% growth in local pack search impressions and 201% growth in Google maps impressions through effective local search tactics- Ideated and implemented the world’s first portal for the online sale of tattoos from artist-created flash, resulting in a 10% increase in revenue and bookings in 2020- Conducted technical SEO audits of all online properties belonging to the parent company and created an action items list for the development team- Created an effective social media strategy for Pierced and Chronic Ink brands- Managed day-to-day operations of development, copywriting, and graphic design teams- Recruited and hired copywriting team- Provided daily, weekly, and monthly reporting on digital properties from traffic, user, and ROI standpoints- Consolidated digital platforms and third-party services across all brands- Managed and recruited 3rd party vendors and freelancers Show less

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  Indpendent Bottlers Group

  Jan 2022 - Sept 2023

  Marketing Director

  - Established and maintained relationships with global vendors in the wine and spirits industry- Managed product acquisition and marketing process to ensure successful product launches- Conducted market analysis to ensure brand portfolio was unique and competitively priced- Developed and executed comprehensive marketing strategies for both digital and physical retail- Presented brand portfolio at Whisky Festivals and Retailer organized events- Managed packing and label design for products, ensuring compliance with local regulatory requirements- Oversaw product registration and distribution inventory management via provincial governing bodies- Organized Whisky Club Nights and maintained provincial licensing and regulations Show less

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  Thesven

  Jan 2023 - now

  Senior Software Engineer Consultant

  Advanced Application Development: Lead the design and development of complex web and mobile applications and data pipelines using TypeScript. Focus on creating high-performance front-end interfaces and robust back-end solutions, ensuring seamless user experiences.Data Science Integration with Python: Utilize Python to embed data-driven features into applications. Implement machine learning models and data analysis techniques to enhance application intelligence and user engagement.Collaborative Project Leadership: Serve as a pivotal team member, aligning UI/UX design, product management, and data science efforts. Ensure a cohesive development strategy that meets both technical and business objectives.Performance Optimization Expertise: Proactively identify and resolve system bottlenecks. Employ best practices to enhance application efficiency and responsiveness across diverse platforms.Mentorship & Team Growth: Elevate the team's capabilities through mentorship and knowledge sharing. Foster a culture of excellence and continuous learning among junior developers.Innovative Problem-Solving: Address complex technical challenges with creative and effective solutions. Stay informed about industry trends and technological advancements to keep our projects cutting-edge.Commitment to Quality: Champion high standards of quality through comprehensive testing and quality assurance practices. Ensure the delivery of reliable and stable software solutions.Professional Development Advocate: Emphasize ongoing learning and skill enhancement. Engage in continuous education to remain at the forefront of full-stack development and data science innovations.Effective Stakeholder Communication: Excel in communicating complex technical ideas to non-technical stakeholders. Ensure clear understanding and alignment on project goals and progress within the team and across the organization. Show less

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  Reactiv

  Sept 2024 - now

  Sr. Artificial Intelligence Developer