
Deborah MICHOTTE
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About me
Digital Marketing enthusiast / Fluent FR-ENG
Education

Lycée de Berlaymont
2003 - 2009High School Diploma Economics SubdivisionActivities and Societies: Participation in a business project in collaboration with "Les Jeunes Entreprises" ASBL in 2007-2008. Creation of a product and a company called "Take a Look" after a brainstorming with my team as well as a detailed feasibility study. Production, sales and accounting. I was the Accounting Assistant. I also participated along with the whole team to the production and sales.

Louvain School of Management
2012 - 2014Master's degree Business Management Honor studentActivities and Societies: Internal Communication Director of the Club LSM (student's association) Major in Marketing: Marketing Strategy, International Marketing and Marketing Communication Exchange program between LSM (UCL Louvain-la-Neuve) and (FUCaM) UCL Mons in 2012 - 2013. 4-months programme with 2 majors: Marketing Communication and Marketing Decisions (Marketing Communication, Price Management, Distribution and Product & Innovation classes). Master Thesis: "Preferences and Motivation of the Chinese Consumers towards the Western Luxury Market"

Université catholique de Louvain
2009 - 2012Bachelor's degree Economics and ManagementActivities and Societies: Class representative for 2 years Major in Economics
Experience

Delhaize Belgium
Aug 2009 - Aug 2013Student JobShelf Placement: 1 summer in the Dairy Product's department & 3 years in the Butcher's department

Trés'Or
Sept 2012 - Dec 2012Sales Associate• Sales• Merchandising • Customer service quality reporting• Inventory management

Club LSM
Sept 2012 - Sept 2014Active member of the team responsible for the Internal Communication departement of the Club LSM. This Club is the student association of the Louvain School of Management (LSM - faculty of the Université Catholique de Louvain or UCL). Founded in 1992, it represents the link between the LSM and its students. The aim goal of the Club LSM is to promote the LSM's image, as well as its degrees and students on the market. They create strong partnerships with companies, offer some services to students (exchange programs, workshops, meetings with successful companies, etc) and help students to enter the professional world.After one year as the Head of Internal Communication (2012-2013 see below), I trained my successor, Astrid Léonard, and established with her a new strategy based on our successes and missed opportunities during the previous year. The mission of our team was to improve the team spirit between the members of the Club (50 master's students in management). To do so, we organized at least one team building activity per month (money free casino party, team building weekend, bowling night and other theme parties). Our main challenge was to manage the budget allocated by the financial specialists of the Club. Show less Responsible for 6 other students working with me on the Internal Communication of the Club LSM. This Club is the student association of the Louvain School of Management (LSM - faculty of the Université Catholique de Louvain). Founded in 1992, the Club represents the link between the LSM and its students. The aim goal of the Club LSM is to promote the LSM's image, as well as its degrees and students on the market. They create strong partnerships with companies, offer some services to students (exchange programs, workshops, meetings with successful companies, etc) and help students to enter the professional world.My team's mission was to improve the team spirit between all the Club's members (50 Master's students in Business and Management). To do so, my team organized at least one team building activity per month (money free casino party, team building weekend, bowling night and other theme parties). Our main challenge was to manage the budget allocated by the financial specialists of the Club.At the end of the year, I was responsible for interviewing and selecting, along with my successor, the new members of the 2013-2014's Internal Communication's team. Show less
Internal Communication Head's Assistant
Sept 2013 - Sept 2014Head of Internal Communication
Sept 2012 - Sept 2013

Expansion Partners sa
Feb 2014 - May 2014Strategic Marketing Intern• Responsible for the annual customer satisfaction survey (from A to Z: database management, questionnaire creation, answers encoding, results analysis and reporting, oral presentation)• Visual audits of provincial communication tools (online and offline)• Mystery shopping Project Management (field preparation, field missions and phone calls, data encoding)• Market studies• Brainstorming for a new product's brand name

Canadian Diabetes Association
Jan 2015 - Jun 2015Marketing Project Coordinator• Responsible for the volunteer satisfaction survey management and reporting (questionnaire, analysis, results report and PowerPoint presentation creation)• Volunteer orientation training update • Market researches about volunteer engagement in Canada• Internal communication tools analysis, improvement and production• Date and CRM Management• Fundraising activities (for kids' camps)• Event planning (Baubles for Banting 2015 and IDF's World Diabetes Congress 2015)• Report and newsletter's template creation***Recognized as the National Young Volunteer of the Year in 2016*** Show less

Pfizer
Jan 2016 - Dec 2020Working as an internal consultant to support Marketing teams in the implementation of their digital marketing projects and campaigns: • Content publishing and continuous website updates • Email Marketing • Digital campaigns analytics and reporting • Digital channel tools management, maintenance and implementation • CRM and Data management• Training the Marketing team to Digital channels • Field Force Analytics and Optimization• Sales Analytics and reporting• Sales Objective Setting and Reporting• Incentive Compensation Calculation• Sales Force Automation Tools: Field Force Support and Training• Project Management on Field Force Optimization• Training materials development for new European colleagues• CRM and Data Management
Digital Marketing Project Manager
Jan 2018 - Dec 2020Sales and Marketing Services Specialist
Jan 2016 - Jan 2018
Licenses & Certifications

Product & Innovation
BASFDec 2013- View certificate

Young Entrepreneur
Les Jeunes Entreprises ASBLOct 2008 
Attestation de Participation au Cycle de Formation Excel de Niveau Avancé
LSM ConseilNov 2013
12-week Language Co-op Program Certificate
ILACFeb 2015- View certificate

12-week Business English Course
ILACSept 2014 
Digital Marketing Certification
GoogleAug 2017- View certificate

International English Language Testing System - Result: 6.5
British CouncilOct 2012
Volunteer Experience
Volunteer
Issued by ONG Défi Belgique Afrique on Jul 2007
Associated with Deborah MICHOTTEEvent Manager
Issued by Operation Thermos Operatie A.S.B.L. on Mar 2014
Associated with Deborah MICHOTTE
Languages
- frFrench
- enEnglish
- duDutch
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