Bettina Rowlands, PhD

A.G. Lafley Game Changer Award Procter & Gamble's Chief R&D and Innovation Officer Jan 2022 Awarded to individuals whose leadership has led to outstanding success in Disruptive Innovation enabled by breakthrough Consumer Understanding (i.e. “Consumer is Boss”). Awarded for the role Bettina has played in the success of Oral-B iO.

2021 Edison Awards Finalist Personal Wellness Technology: Oral-B Toothbrush Edison Awards Feb 2021 https://edisonawards.com/finalists2021.php

P&G 2020 Breakthrough Technology Awards for the Development and Launch of Oral-B iO Chief Research, Development and Innovation Officer, Procter & Gamble Nov 2020 The Oral-B iO Team is awarded The Breakthrough Technology which recognizes teams that develop transformative technology innovation that drives sustained competitive advantage. The technology breakthroughs include a unique coupling & refill system and new brush making technology. The new linear magnetic drive moves energy to the bristle tips, delivering smoother, easier brushing. It comes with a new companion App, with camera free position detection, superior AI, and best coaching for… Show more The Oral-B iO Team is awarded The Breakthrough Technology which recognizes teams that develop transformative technology innovation that drives sustained competitive advantage. The technology breakthroughs include a unique coupling & refill system and new brush making technology. The new linear magnetic drive moves energy to the bristle tips, delivering smoother, easier brushing. It comes with a new companion App, with camera free position detection, superior AI, and best coaching for complete mouth cleaning. It has superior clinical performance, a delightful "dentist-like clean you feel" every day and a "counter-worthy" design. Show less

CES Innovation Award Health & Wellness Honoree for Oral-B iO toothbrush CTA Jan 2020

“Best Family Tech of CES for Oral-B iO toothbrush” Parents Jan 2020 "Parents got to test this new toothbrush and wow, it is a comprehensive lesson in proper brushing! Fantastic for older kids, but also embarrassingly good for adults who may think they brush properly but have never been tested. It’s a quiet electric brush that keeps the vibration in the head, not so much in the handle, making it easy to hold. Set it for any of 7 modes (sensitive, gum care, etc) and open the free app; as you brush, it will count the couple minutes for you, alert if you are… Show more "Parents got to test this new toothbrush and wow, it is a comprehensive lesson in proper brushing! Fantastic for older kids, but also embarrassingly good for adults who may think they brush properly but have never been tested. It’s a quiet electric brush that keeps the vibration in the head, not so much in the handle, making it easy to hold. Set it for any of 7 modes (sensitive, gum care, etc) and open the free app; as you brush, it will count the couple minutes for you, alert if you are pressing too hard or not enough, and show the areas of your mouth that you’ve reached. Afterward you get a report and suggestions."https://www.parents.com/fun/entertainment/gadgets/consumer-electronics-show-products-2020-for-parents/?slide=slide_02d99dd9-7188-48a9-bd1a-575b4c16d403#slide_02d99dd9-7188-48a9-bd1a-575b4c16d403 Show less

“Best Health Gadget of CES 2020 for Oral-B iO toothbrush” Refinery29 Jan 2020 Oral-B iO"Put simply, this is a very chic and smart toothbrush. I was given the opportunity to test out this Oral-B iO toothbrush overnight, and apparently, I've been brushing my teeth wrong this whole time. The device pairs with an app that uses artificial intelligence and Bluetooth to analyze your brushing patterns, gives you individualized feedback on your brushing pressure and coverage, and tracks your progress over time.It also shows you in real-time what parts of your mouth… Show more Oral-B iO"Put simply, this is a very chic and smart toothbrush. I was given the opportunity to test out this Oral-B iO toothbrush overnight, and apparently, I've been brushing my teeth wrong this whole time. The device pairs with an app that uses artificial intelligence and Bluetooth to analyze your brushing patterns, gives you individualized feedback on your brushing pressure and coverage, and tracks your progress over time.It also shows you in real-time what parts of your mouth still need attention. The brush has seven different brushing modes and a micro-vibration technology new to Oral-B. And I can honestly say it made my mouth feel cleaner than ever before — which I'm not exactly proud to share."https://www.refinery29.com/en-us/2020/01/9181535/best-ces-2020-products-highlights#slide-10 Show less

“Best Technology at CES 2020 for Oral-B iO toothbrush” Women’s Health Jan 2020 "Six years of research yielded the most "revolutionary technology" in Oral-B's history—a brush that uses a magnetic drive paired with "oscillating and rotating cleaning motions with micro-vibrations" to give your teeth that just-went-to-the-denist feel.Available in August 2020, it also pairs with an app to coach you through a two-minute brushing routine complete with 3D teeth tracking to make sure you never miss a spot. Users experienced 100 percent healthier gums within a week and six… Show more "Six years of research yielded the most "revolutionary technology" in Oral-B's history—a brush that uses a magnetic drive paired with "oscillating and rotating cleaning motions with micro-vibrations" to give your teeth that just-went-to-the-denist feel.Available in August 2020, it also pairs with an app to coach you through a two-minute brushing routine complete with 3D teeth tracking to make sure you never miss a spot. Users experienced 100 percent healthier gums within a week and six times more plaque removal along the gumline."https://www.womenshealthmag.com/life/g30421954/consumer-electronics-show-ces-2020-best-technology/ Show less

German Design Award Gold - Excellent Communications Design, Interactive Use Experience German Design Council 2015 Oral-B Smart Series 7000 Bluetooth connected Toothbrush and Application

Red Dot Award: Communication Design Red Dot 2015 Oral-B App

Global PR Star Award: Beacon Award Procter & Gamble Global PRIDE Leadership Oct 2014 Product Research Beacon Award awarded to best-in-class examples of leveraging leading-edge innovation tools or work process simplification in product design."Bettina won the P&G Beacon Award for her ground-breaking work to define a first consumer model for interactivity and for developing new consumer insight tools and definitions to research a digital connected product (power brush with a smart phone app). Leveraging her strong consumer research mastery and in-depth understanding of… Show more Product Research Beacon Award awarded to best-in-class examples of leveraging leading-edge innovation tools or work process simplification in product design."Bettina won the P&G Beacon Award for her ground-breaking work to define a first consumer model for interactivity and for developing new consumer insight tools and definitions to research a digital connected product (power brush with a smart phone app). Leveraging her strong consumer research mastery and in-depth understanding of the global Oral Care consumer Bettina was able to identify common needs and principles across Oral Care and translate them to the new connected benefit space." Show less