Ciprian Horge

Experience

• 

  IBM

  Sept 2015 - Sept 2017

  Digital Marketer

  Implemented and localized the global digital strategy for IBM in the DACH regionDid data analysis, automation flows, media plans, agency coordination, conversion optimization, tag management, performance marketing.Achieved a bump of 20% in digital driven sales and leads in first year for marketing and collab productsHad a hand in building the ibm marketplace for DACH - support with market data, analytics and research

• 

  Medicover Romania

  Sept 2017 - Oct 2019

  Digital Marketer

  Business Owner for the Medicover Romania mobile app, iOS and Android, 20K downloads, over 8K MAUs; closely working with developers for maintenance and new features; did strategy, implementation and measurement of its growthBusiness owner and development of the latest web portal CMS and its frontend, launched in december 2018, worked on it from the ground up, traffic doubled in under 3 months - with emphasis on SEO; working closely with developers on support and new functionalities; Implemented the entire analytics suite, ranging from GA to hotjar as well as Optimize for testing, which resulted in a better overview of user behavior and brought about new content strategies as well as user flows to improve the experience of the portalBusiness Owner of the Medicover Contul Meu web app, which has grown by 25% in its user base, where we optimized the way it is delivered to corporate clients; working with dev agency on new functionalities, support, bug fixing and testingStrategy and analytics for all SM platforms, including fb, gmb, linkedin, youtube, instagram Show less

• 

  Aclate

  Oct 2019 - May 2021

  Product Manager/Owner

  Product Manager for Zumobi Mobile Content SolutionAsc. Product Manager for OneSCM Enterprise Supply Chain Management solution, Endeavour Supply Chain Management Solution, Gemini mobile supply chain solutionNorthplains' DAM products: Xinet, Telescope and Onbrand/Unify

• 

  Avast

  Aug 2021 - Dec 2022

  Product Manager

  Windows Security - Avast and AVG Antivirus

• 

  Acronis

  Jan 2023 - Oct 2023

  Senior Product Manager

  Managed and contributed to the productization of Acronis Cyber Protect MDR (Managed Detection and Response)Managed the launch of the Early Acces Program for MDRCollaborated with cross functional teams to build operating procedures and guidelines for the MDRContributed on antimalware improvements such as better sample collection, easier configuration and reducing performance impact

• 

  Secureworks

  Jul 2024 - Mar 2025

  Senior Product Manager
• 

  EMAG

  Mar 2025 - now

  Machine Learning Product Owner