Carmen Bustillo Bernaldo De Quiros

Experience

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  Frikitek

  May 2016 - Jul 2016

  Graphic and Web Designer

  This was my first step with the creative sector. In this brief period of work in Bilbao, I was able to discover what the world of work was like, the achievement of objectives, and the professionalism that you must show in the face of a client. Within this design agency I developed websites with WordPress for different companies in the Basque Country. I also created corporate identities for some of them, taking care of their editorial design and advertising.

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  RELIQUIAE SPAIN

  May 2017 - Dec 2017

  Product and Graphic Designer

  Being the responsible for creating any graphic communication, I was in charge of the editorial design of catalogs, brandbooks, signage, presentation of collections ... even images for Social Networks. I was also involved in the entire creative process when creating the luxury leather goods collections, both for Reliquiae and for the Japanese brand Tasaki. In the team we analyzed and investigated trends and markets, and then established the concept on which all collections were based. Subsequently, we took care of the sketching and proposal, up to the testing and usability of the product. In order to grow, I was commissioned to design a personal print for the brand. From there came the "monogram" that the brand still sports today, identifies and is found in many of its bags and accessories. It was a period of expansion into Mexico and Dubai, and the opening of Reliquiae's own new store on Calle Serrano in Madrid. Show less

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  Alisys

  Jul 2018 - Jun 2020

  UI/UX Designer

  As a member of the communication team, I took part in the transition and evolution of the brand according to the company's new strategy focused on the international market.The new corporate image outlined a brand strategy whose objective was to bring robotics closer to people. The identity totally changed to be cozy, with bright colors, in order to be different from those futuristic aesthetics that predominate in the sector. In short, forging our own identity.For this reason, we carried out a complete redesign of identity that ranged from web design, corporate videos to all kinds of support, such as stands at trade fairs such as the Mobile World Congress (MWC), GREX or the interior design of their own Alisys offices.Together with the social robotics department, I design the visual interface of the tablet that Pepper and James have, while coordinating with the dialogue and movements of the robots. Likewise, the environment in which it is located is also designed with the aim of making it a total user experience.In addition, within Digital Marketing I design creatives, infographics and videos for Bosch, Phillips and Lantania campaigns, among others. All this always focused on getting more engagement and leads, and working within a Marketing strategy. Show less

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  Carmen Bustillo | Diseño & Comunicación

  Jul 2018 - Dec 2021

  Art Director and Freelance Graphic Designer

  Graphic Design, Illustration and Art Direction: three disciplines I work for a constant search for beauty and emotion. The way I work begins with a first strategic focus step (developing the brand idea, placing in the market, get the right tone of the brand ...) and a second part of expression (visual identity, language towards the consumer, editorial design, packaging, audiovisual communication, web and UX/UI Design ...). That's why I don't like to have a certainty style as a designer, because I strongly believe that every project is different and has a single strategy, communication and aesthetic. Some brands I have desgined are Narcisa Brides, Natahoyo, Iza Barag, Raquel Acón and Quesería Javier Campo. Also I have worked in collaboration with Hesperia Madrid, Hermès, Reliquiae, Banco de España, Cogersa, Universidad de Oviedo and People Up, among others. Show less

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  NARCISA BRIDES

  Dec 2018 - Nov 2019

  Brand Designer

  Firma de vestidos de novias que nace de la necesidad de un producto y un formato adaptadoal estilo de vida de las mujeres de hoy en día, en un sector muy tradicional y nada cambiante. - Dirección Creativa y creación de toda la marca - Estrategia de comunicación, idea de marca y posicionamiento en el mercado - Dirección de Arte y fotografía: elección de fotógrafos, modelos y escenarios - Diseño editorial de brandbooks, catálogos y editoriales de la marca - Diseño de etiquetas textiles e iconos - Creación de experiencia de usuario y diseño de packaging - Diseño de identidad para la colección cápsula Rosalía de mis amores Show less

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  Natahoyo

  Apr 2019 - Jan 2020

  Estrategia y Dirección Creativa
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  Sognando Casa

  Jan 2021 - Jan 2022

  Graphic Designer & Social Media Assistant

  - Brand and logo design- Strategy and communication- Creating social media content (Facebook, Instagram and Linkedin)- Community management- Copywriting

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  People Up

  Dec 2021 - Sept 2022

  Graphic and Web Designer

  Actualmente sigo trabajando con PeopleUp de forma activa como profesional independiente.✦ Diseño UX/UI en plataformas de formación✦ Diseño de pósteres y entregables para formaciones presencialesClientes: TKE, Grand Hyatt, Hesperia World, Clínica Baviera, Quirón Salud, Tendam, El Arco, etc.

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  La Primavera Studio

  Dec 2022 - now

  Sin emoción un diseño no es memorable.Sin estrategia un diseño no es eficaz.En La Primavera Studio lo tenemos claro: todo debe ser una experiencia para las personas, así nos recordarán. Por ello, trasladamos esta filosofía a la creación de marcas e interfaces, mediante un proceso estratégico que nos ayuda a comunicarnos con nuestro público de una forma consciente, honesta y atemporal. Y todo ello a través del diseño.Pero todo esto no tiene sentido sin que se vean nuestros trabajos en:laprimavera.studio Show less

  • Creación y Diseño de Marcas (Branding)

    Dec 2022 - now

  • Diseño de Experiencia de Usuario (UX/UI)

    Dec 2022 - now
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  ITC - Instituto Tecnológico del Cantábrico

  Mar 2023 - May 2023

  Formadora en Capacidades Digitales

  Proyecto en el que nos involucramos para formar y ayudar a mujeres desempleadas del mundo rural de Asturias. Imparto sobre:✦ Digitalización✦ Composición visual y cromática✦ Técnicas de imagen✦ Estrategia y creación de diseños✦ Photoshop / Illustrator