Sofiia Kuchumova

Experience

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  Academy of Scientific Beauty

  Apr 2019 - Mar 2021

  • Oversaw a marketing strategy for 20 brands, and led a team of 5 people;• Identified the main negative drivers of sales decline in an online shop, and addressed them with relevant PPC campaigns & promotion via Instagram influencers, which resulted in +10 000 subscribers within 3 months and an +800% revenue increase;• Launched the company’s first Ed-Tech Project: an online school for cosmetologists and beauty salon owners. Fully owned the project: from the concept creation to the launch of an online platform, leading content management efforts, courses design, and conducting marketing campaigns across various channels Show less

  • Marketing Manager

    Apr 2020 - Mar 2021

  • Business Development Manager

    Apr 2019 - Apr 2020
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  Rampiq

  Mar 2021 - Oct 2022

  Digital Marketing Agency providing strategy development and execution services for B2B, SaaS, E-commerce and IT companiesDriving client growth and happiness at all levels of a project lifecycle. Accountable for Customer Success by building lasting relationships from initial kickoff through project execution. Influencing future lifetime value through higher product adoption, customer satisfaction, and overall project health. • PPC Ad campaigns takeover and restructuration for at-home DNA test provider in the feline health niche resulted in a growth of the company's revenue by 360%, supporting their participation in new funding rounds;• The company's Facebook campaigns’ performance was added as a case study on Facebook Blueprint - an online training program for advertising on Facebook and Instagram.

  • Customer Success Manager

    Apr 2022 - Oct 2022

  • Account Manager

    Mar 2021 - Apr 2022
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  Sumsub

  Feb 2022 - Apr 2023

  Youtube Marketing Manager

  • Co-developed and executed a comprehensive anti-crisis strategy for the channel to counteract the deterioration of core statistics and the departure of the main host. As a result, the channel grew from 176K subscribers to 250K in less than 6 months;• Successfully managed an international production team, including authors, editors, and cameramen, to produce 8 shorts and 1 long video a month. Through my exceptional project management skills, we consistently delivered high-quality content that engaged and entertained our viewers, contributing to the growth of the channel;• Led the influencer marketing efforts of the company, resulting in 3 successful collaborations with popular Youtube bloggers such as Linus Tech Tips (15.4M), iamLucid (939K), and Seytonic (393K). These collaborations greatly expanded the channel's reach and visibility, bringing in new subscribers and increasing brand awareness;• Launched the second company's channel with a focus on B2B audience resulting in +5.9K new subscribers in the field of cybersecurity, crypto, and KYC;• Organized 10 remote interviews for the B2B channel with experts from around the world, including the UK, Brazil, Australia, Gibraltar, and Cyprus. Show less

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  Science to Business Marketing Research Centre

  Oct 2022 - Jul 2023

  Graduate Assistant

  • Developed a comprehensive 30 ECTS digital course program for master students and professionals as part of the Managing Digital Transformation Academy, an international scientific project co-funded by the European Commission with the aim to address the shortage of digital leaders;• Organized and conducted insightful video interviews with experts from around the world, including the USA, Germany, Brazil, Poland, and South Africa, providing valuable insights and perspectives for the program.

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  Mars

  Mar 2024 - now

  Driving Amazon media deployment across 5 EU markets, leading campaign execution and test & learn initiatives, while optimizing lower funnel digital marketing performance for the Dog and Cat portfolio.Bringing 2 years of experience in Amazon Ads, with strong expertise across AMC, paid search, and retail media strategy. • Driving digital activation (display, paid search) for pet nutrition brands on Amazon; executing ad campaigns for 3 EU markets (UK, FR, DE); managing external agencies; conducting analysis on the current performance and executing improvement; The Impact of Integrating CLV into The Decision-Making Process When Planning An Advertising Budget

  • Digital Activation Executive

    Oct 2024 - now

  • European eCommerce Digital Activation Intern

    Jul 2023 - Sept 2024

  • Master's Thesis

    Mar 2024 - Aug 2024