Karimul Arafat

Experience

• 

  Otobi Limited

  Jun 2009 - Aug 2015

  Achievements:• Communicating with 26 Nos of Suppliers to collect raw materials on time. • Collaborating with Sales team, collecting their requirements, demand forecasting, preparing material requirement plan accordingly. • Achieved 86% of target by ensuring sales of around BDT 100 crore per year. • Conducting research on 800+ clients for correct forecasting• Developed 50 new fast moving SKUs under product development department. • Setting Market penetration strategy and dispatching it to other departments on time. Job Description: • Prepare category definition, new codes and category framework for new products.• Market Survey for comparing price of OTOBI with brands and non-brands market.• Analysis of PR Matrix and category strategy development for all categories.• Concept development of new products according to category strategy.• Pilot Testing and feedback from customers for new products and give forecasting.• Preparation of communication brief for new products• Analyze and prepare MAP for different showrooms.• Ensure display of products according to display plan in coordination with VM.• Preparation of brief for communication according to campaign theme.• Yearly forecasting of all finished products and category wise movement monitoring.• Slow movers tracking and preparation of action plan.• Ensuring stock of fast moving products.• Identify SKUs for Pruning and monitor re-order and re-production of Pruned SKUs.• Monitor overall display, sales, stock of assigned showroom/s. Show less Achievements:• Created 700+ new retail clients within 2 years and follow up of these clients regularly. • Arranging product for showroom display and maintaining the stock. • Achieved 92% Sales target and market growth was 15%. Job Description:• Meet monthly and yearly sales Target • Building, establishing and maintaining good relationship with clients• Coordinating with Accounts, Production, Distribution, Customer Care Dept. and Design section• Ensure timely product delivery and setting at customer point through distribution.• Preparing and maintaining clients records and to report to the higher authority in regular• Communicate with customers about Promotional campaign • Ensure timely outstanding collection Show less

  • Assistant Manager, Category Management

    Feb 2012 - Aug 2015

  • Senior Executive

    Jun 2009 - Feb 2012
• 

  Partex Star Group (PFIL)

  Sept 2015 - Jul 2016

  Deputy Manager, Corporate Sales and Market Expantion

  • Created 75 new corporate clients within 11 months and nursing of about 360 existing industrial clients of the company by coordinating a team of 37 people. • Assisted in design and development of 16 new types of chair in the company.• Setting market penetration strategy, manpower allocation, collecting feedback from the teammates and solving different problems of the customer. • Developing the KPI of the Sales and evaluating the progress of the team members. • Achieved 93% target on an average in every month by ensuring 30% market growth per year. • Inspiring the team and assisting them to achieve their target and giving the different trainings on soft skill development. • Penetrated company product in 10 new garments industry during my tenure Show less

• 

  Sanmar Properties Ltd.

  Jun 2017 - Dec 2017

  Manager & Team Leader

  As Manager & Team Leader, Marketing & Communication, I was responsible for initiating, coordinating, and executing key programs and projects which are consistent with and to make sure the profitable achievement of Brand aims of SIAL (Sanmar Interior & Architecture Ltd.) and sales goals among our Individual Clients, Corporate offices and Social Media. My team also responsible to door to door marketing and communication to get better sales opportunity.

• 

  Bashundhara Group

  Jan 2018 - now

  * Create, plan, develop event roadmap, and execute marketing strategies to excel Brand portfolio.* Formulate communication strategy & Evaluation of ATL/BTL & success of marketing campaigns.* Anticipate consumer trends, monitor the business status, and keep the brand up to date.* Coordinate several marketing agencies to execute the marketing plan and ensure a better outcome.* Create and publish marketing materials to achieve better perception from a customer.* Writing online Adv. Content, Create brand awareness, image, and equity* Monitor and report on the effectiveness of marketing communications & campaigns.Achievements: Successfully completed 2crore Budgeted Scratch Card Offer-Nationwide, 3TVC. Show less * Create, plan, develop, event roadmap and execute portfolio marketing strategies to excel Hygiene Portfolio.* Formulate communication strategy & Evaluation of ATL/BTL & success of marketing campaigns.* Anticipate consumer trends, monitoring the business status and keep brand up to date.* Coordinate several marketing agencies to execute the marketing plan and ensure the better outcome. Create and publish all marketing materials in line with marketing plans.* Monitor website contents updating to make it more attractive and informative to the stake holders. * Responsible for brand management and to enhance brand awareness, image and equity* Monitor and report on effectiveness of marketing communications & campaigns.Achievements: Successfully completed 2crore Budgeted Scratch Card Offer-Nationwide.* Industry : Sanitary Napkin, Diaper and Baby Care Products Show less

  • Assistant General Manager

    May 2024 - now

  • Manager, Marketing (Brand Management - Hygiene Products)

    Jan 2018 - Apr 2024
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  Thriving Skills

  Nov 2019 - now

  Course Author