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Alicia A. Smith, M.S.

Alicia A. Smith, M.S.

Assistant Program Manager & Mobile Application Development Manager

Followers of Alicia A. Smith, M.S.719 followers
location of Alicia A. Smith, M.S.Brick, New Jersey, United States

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  • Timeline

  • About me

    Associate Director, Digital Engagement

  • Education

    • College of Mount Saint Vincent

      2006 - 2010
      Bachelor's Degree Communication, General

    • Georgian Court University

      -
      Master of Science - MS Digital Communication and Media/Multimedia

      Activities and Societies: Delta Mu Delta - Business Honor Society

  • Experience

    • SourceMedia

      Aug 2010 - Apr 2014
      Assistant Program Manager & Mobile Application Development Manager

      Was responsible for the integration of speaker biographies, photos, and current informationinto existing event websitesAssisted directors with identifying, contacting and coordinating approximately 500 speakersfor conferences yearlyDesigned, managed and edited over 25 mobile applications for various conferences

    • Bristol-Myers Squibb

      Apr 2014 - Jul 2017
      Executive Associate

      Assisted managers and Executive Director with travel plans, and booking of high-level meetingsManaged the BMS NJ Engagement Team focusing on sitewide events and customer relationship managementManaged calendars for managers and executive level employeesComposed and edited high-level email communications for executive-level employees with a commitment to confidentiality

    • Georgian Court University

      Aug 2017 - Nov 2023

      Developed a social media strategy across all alumni social media channels and target audiences to connect brand messaging to social engagement resulting in a 50% increase in followers since 2017Create specific content and print pieces for fundraising events including reunions, scholarship events, giving days and golf outingsSource stories for web, digital marketing, and social media as well as a monthly Enewsletter and various email blasts for a database of 20k constituents

      • Director of Alumni and Donor Relations

        Feb 2020 - Nov 2023

      • Advancement & Communications Officer

        Aug 2018 - Feb 2020

      • Alumni Relations & Marketing Coordinator

        Aug 2017 - Aug 2018

    • The Varsity Challenge

      Jan 2018 - Jan 2020
      Digital Marketing & Social Media Manager

      Built The Varsity Challenge website from the ground up using WixIntroduced brand Instagram page with close to 200 followers in less than one yearCreate all copy, digital communication and print materials Act as the onsite manager for all events

    • New Jersey Institute of Technology

      Nov 2023 - now
      Associate Director, Digital Engagement

  • Licenses & Certifications

    • Hootsuite Platform Certification

      Hootsuite
      May 2021

    • Advanced Google Analytics Certificate

      Google
      Feb 2021