Sandro Chappell

Experience

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  Wilderness Resort in Wisconsin Dells

  Dec 2012 - Mar 2013

  Lifeguard
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  RENBACH SAC

  Feb 2016 - Jul 2016

  Practicante Comercial

  • In charge of Digital Marketing (company website and Facebook).• Prepared reports and analyzed information regarding construction machinery.• Assisted in customer service.• Expanded the offers and stock of rental machinery through the RNP (National Registry ofSuppliers).

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  CARTAVIO S.A.A.

  Sept 2016 - Sept 2017

  Practicante Comercial Profesional

  • Carried out the daily sales reports of the 6 companies (Casa Grande S.A.A, Cartavio S.A.A, San Jacinto S.A.A, Coazucar, Agrolmos, AgroAurora) in SAP ERP software and Analyzer.• Provided customer service via telephone.• Processed orders and forms in the SAP ERP software.• Scheduled and followed-up on clients' dispatches

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  CASA GRANDE S.A.A.

  Sept 2017 - Nov 2017

  Asistente comercial

  • Oversaw and monitored the number of sales and revenue of all sales representatives in the city of Lima and other Peruvian provinces.• Assisted customers and improved their service by providing order information, dispatch status and, when needed, sold company products to clients via telephone.• Carried out daily reports for the 6 entities using SAP ERP and Analyzer software.• Generated orders and their respective forms and filled its important information using SAP ERP software.• Programed and monitored dispatches for customers.• Followed-up on releases for customer orders in Lima and other Peruvian provinces,• Carried out performance and rebound price reports for Lima and other provinces• Prepared reports for the Commercial area and supported the Industrial Sales and Programming departments. Show less

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  Adidas

  Nov 2017 - Aug 2018

  Trade Marketing Specialist

  • Supervised and implemented Adidas and Reebok’s marketing campaigns in department store chains throughout the city of Lima. Stores included: Ripley, Saga Falabella, Oechsle, Paris, Marathon, Triathlon and TAF.• Coordinated, programmed and followed up with suppliers on the implementation of materials in stores.• Coordinated with each of the department stores’ Display Area to implement changes and/or remodeling of sales outlets for the success of marketing campaigns and shopper-based value in-stores.• Followed-up and coordinated strategies with Adidas and Reebok Marketing Managers in order to apply them with Display teams and inform salesmen at each department store.• Carried out reports for the Trade Marketing area of Adidas and Reebok.* Desarrollo e implementación de córner de Adidas y Reebok en las tiendas por departamento.* Seguimiento y coordinación con los supervisores, visuals y promotores de Adidas y Reebok en las tiendas por departamento. Show less

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  Intralot de Perú S.A.

  Aug 2018 - Aug 2019

  Analista de Trade Marketing

  • Elaborated the design, graphics, tools and language manual for the use of the Trade Marketing area now applied in 650 locations.• Led and executed the activation campaign for all new stores in Lima and provinces: value proposal, definition of budget and evaluation of results.• Revision of Layouts for new stores in Lima and provinces.• Designed and executed the plan and implementation of internal contests to obtain the best store layout of Peru and motivate the retail team.• Performed field visits to stores and modules of Sales channel in Lima and provinces.• In charge of the direct coordination, programming, execution, and follow-ups with suppliers in order to implement Layouts on time, effectively and following brand guidelines.• Developed monthly reports for Operated Sales channel.• Responsible for the execution and coordination of the development of collateral, promotional and communication material used for store marketing. Show less

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  PepsiCo

  Nov 2019 - Nov 2021

  Trade Marketing & Sales Development CAMS

  • Sales planning for one of the biggest distributors in Panama, focused on Quaker ($16M business) andGamesa ($9M business), providing Business Development strategies, Commercial & Sales plans for allsales channels (Modern Trade, Traditional Trade and Wholesalers).• Led and executed total CAMS Planimetry for the 3 BUs (Lays, Gamesa and Quaker).• Worked with distributor’s senior management team to build and cultivate relationships with managersand executives of Key Customers in Panama.• Trained sales force (brand and sales training programs), designed monthly playbooks, developedExecution Standards, and implemented and executed competitions for the CAMS sales force acrosschannels.• In charge of commercial budgets across channels (Deals & Allowances and Sales & DistributionBudgets).• Designed and executed the annual commercial plan together with Sales and Marketing.• Coordinated, scheduled and follow up with CAMS suppliers.• Preparation of commercial reports, AOP, FCST, MOVOLES.• Field visits throughout Panama, across channels.• Trade Execution (Visibility & racks implementation for all BU products).• Targeted high- impact strategies to create new business opportunities.• In charge of the entire sales force (managers, supervisors, coordinators, trade marketing, vendors andmerchandisers) Show less

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  Associated Brands Industries Limited

  May 2022 - Apr 2024

  • Manage, lead, and execute the annual commercial agreements with all supermarket chains, pharmacies,wholesalers, and convenience stores in Panama.• Seek strategies that contribute to the consolidation of brands, developing and maintaining a commercialcalendar and market research.• Creation of new planimetries for the 4 brands for all chains.• Train and supervise the sales team to ensure execution at the point of sale.• Elaborated and executed Marketing Plan align with annual Business plan: events, sales offer,partnerships, material POP, activities, and campaigns.• Monitor and analyze the profitability of chain spaces.• Maintain and increase sales of the 4 brands for supermarkets, pharmacies, wholesalers, and conveniencestores.• Lead the sales force for all Panama, supervisors, salesman and merchandisers.• Field visits throughout Panama. Show less • Lead and execute Planimetries for the 4 brands (Sunshine Snacks, Devon, Charles Chocolates andSunshine Cereals).• In charge of Trade executions at points of sale.• Design and execution of the commercial plan with the supermarket chains.• Coordination, programming and monitoring suppliers.• In charge of routes and training for the sales force, vendors, and merchandisers.• Design of commercial calendar, development of execution standards and implementation and executionof contests.• In charge of negotiations with all the chains in Panama.• Lead the sales force for all Panama, supervisors, salesman and merchandisers.• Field visits throughout Panama. Show less

  • Key Account Manager

    Jun 2023 - Apr 2024

  • Coordinador General de Mercado

    May 2022 - Jun 2023
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  CARIB IMPORT EXPORT

  Jun 2024 - now

  Sales Manager