Inês Resende

Experience

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  MyChild Inc.

  Feb 2016 - Jul 2016

  Business Analyst

  Internship at MyChild as a Business Analyst.Computing reports and evaluating data from Salesforce platform; extensive use of excel tools; managing email campaigns in Mailchimp and in charge of the digital marketing Hubspot account, creating workflows, email templates and special client lists.

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  Unilever

  Nov 2016 - May 2017

  A project conducted for the Brand Management Course during my masters at Nova SBE:- Analysis of the brand’s presence, portfolio, competitors in the Portuguese market;- Conducted quantitative research techniques to determine B&J’s Brand Recall and Recognition;- Conducted qualitative research techniques, namely in-depth interviews and projective techniques to determine B&J’s Brand Image ;- Identified B&J’s Brand Identity and Brand Positioning;- Performed and presented a marketing and communication’s plan to efficiently approach the Portuguese market . Show less

  • Ben & Jerry’s External Brand Management Consultant

    Feb 2017 - May 2017

  • Unilever Future Leaders Programme 2017 - National Finalists

    Nov 2016 - Feb 2017
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  L'Oréal

  Jan 2017 - May 2017

  Brandstorm 2017 - National Winners

  National Winner Team of the Tech Challenge.A 6-month intense group project that required creativity, resilience and hard-work to create a solution to disrupt men’s grooming.

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  EDP

  Jul 2018 - Jun 2019

  Marketing and Sales B2C

  Internship in product development and marketing campaigns team. My main duties:- B2C communication- content management- supporting marketing campaigns- internal communication management

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  METRO/MAKRO Cash and Carry

  Sept 2019 - Oct 2021

  International Management Trainee

  METRO Potentials Programme- Makro Alfragide Store: project about the department managers' role in cultural transformation- Head Office Makro Portugal: Bakery & Pastry project, understanding the portuguese market and how to implement instoreVarious trainings such as:- Project Management- High Performing Cross Functional Teamwork- Positive Power & Influence- Conflict Management

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  Makro Portugal

  Dec 2020 - now

  - Support in designing, detailing and execution of local value creation plan- Driving implementation, development and scaling of strategic partnerships- Taking ownership over financial and commercial performance versus budget- Maintaining liaison with partnering companies and ensures internal coordination- Identifying, assessing and building new strategic angles for partnership development- Assisting local execution of corporate M&A activities - Ultra Fresh, Vinhos, Não Alimentar e Equipamento Profissional | 8 reportes diretos; € 36M (2021)- Coordenação das atividades comerciais Cash&Carry- Coordenação e controlo da operação diária de loja- Acompanhamento dos indicadores de desempenho das várias secções- Acompanhamento dos resultados de NPS- Desenvolvimento de clientes- Coordenação com várias áreas de negócio criando sinergias entre os vários departamentos- Reporte direto ao Diretor de Loja

  • Business Development Manager

    Jan 2022 - now

  • Store Commercial & Operations Manager

    Dec 2020 - Dec 2021