Noush Isaac

Experience

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  Ara Taiohi

  Dec 2004 - Jun 2005

  Graphic Designer and Project Coordinator

  Ara Taiohi is a national network organisation for people who work with young people. Soon after I graduated, their leadership team approached me about using the original concept that I had developed during my final year of university as the basis for the Youth Week 2005 campaign. As well as designing the promotional material, my role included liaising with youth workers throughout New Zealand to ensure that the concept had their buy-in and was communicated effectively at a community level. Show less

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  Moxie

  May 2005 - Sept 2007

  Graphic Designer and Project Manager

  Moxie is a design strategy consultancy that supports ambitious organisations actively building a better world. My role included concept, design, and production of projects including brand and identity development, promotional and social marketing campaigns, information design, and publication design. I was also responsible for project, client, and supplier management including scoping, costing, and scheduling of design jobs and ensuring their completion to a high standard within budget and to the required timeframes. Show less

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  Precinct

  Oct 2007 - Dec 2007

  Freelance Graphic Designer

  Precinct is a strategic design agency that specialises in branding, identity, and corporate communications, with an emphasis on strong messaging and highly-crafted design solutions. I freelanced here for three months, working on the concept, design, and production of a recently developed brand, as well as helping with additional design and production tasks.

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  The Alchemist Design & Print

  Feb 2008 - Feb 2010

  Graphic Designer

  The Alchemist was a small studio that focused on print and identity design, largely for the social development sector.My role at The Alchemist included concept, design, and production of a range of print projects, including identity design, annual reports, brochures, posters, banners, and conference collateral, as well as a storybook for the It's Not OK campaign, which was designed to educate and raise awareness around family violence. I was closely involved in promotional design work for Downstage, a theatre for which The Alchemist provided design sponsorship, and also developed the look and feel of several web design projects. Show less

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  Massey University

  Feb 2009 - Nov 2009

  Senior Tutor, Institute of Communication Design

  I was invited to teach two graphic design courses part-time at the Institute of Communication Design. This required tailoring studio-based classes to meet student needs and creating the ideal environment for them to understand new concepts and meet learning outcomes.

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  Various Clients

  Mar 2010 - Mar 2013

  Freelance Graphic Designer

  During this time I worked for clients including Wellcome Trust and Innovation Unit, as well as several small businesses and organisations.My responsibilities included:• Management and completion of projects from brief to delivery.• Project, client and supplier management, including scoping, costing, and scheduling of design jobs and ensuring their completion to a high standard, within budget and on time.• Design strategy, concept, design development, and production on projects including identity design, exhibition graphics, retail products, packaging, marketing material, publication design, educational resources, and promotional material. Show less

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  London Transport Museum

  Jun 2010 - Mar 2012

  Freelance Graphic Designer

  During my time in London I freelanced extensively with the London Transport Museum, where I had the opportunity to move into graphic design for exhibitions. After working as senior designer on Sense and the City in 2011, I was asked to lead the design of Mind the Map in 2012. For both of these projects I was responsible for the development of the look and feel of each exhibition and its identity, as well as graphic design and typography throughout the gallery.As well as exhibition design, I also worked on the design of retail products, packaging, marketing material, publications, and educational resources.I dealt directly with clients and suppliers throughout all of my work at the Museum. On the larger exhibition projects I was part of a multidisciplinary team, working collaboratively with curators, 3D exhibition designers, interactive designers, and project managers to meet the project outcomes as effectively as possible. Show less

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  Kaibosh Food Rescue

  Oct 2012 - May 2017

  Kaibosh is New Zealand’s first food rescue organisation, connecting people who don’t have enough to eat with high-quality food that would otherwise end up in landfills, contributing to climate change. Over the five years I worked here, my roles in marketing, communications, fundraising, and volunteer management were integral to growing Kaibosh into an established and beloved local brand.Highlights:• Developing and running a multi-year marketing and fundraising campaign (Make a Meal in May) on a shoestring budget that significantly increased brand awareness and engagement, created a groundswell of community support, and tripled funds raised from year one to year five.• Using digital marketing and communications channels to raise the profile of food rescue in New Zealand and build an engaged community of supporters around issues of food waste and food poverty.• Redesigning and rewriting Kaibosh’s website, incorporating SEO, mobile responsiveness, and an improved online donation experience. Show less

  • Marketing and Communications Manager

    Aug 2016 - May 2017

  • Communications and Volunteer Manager

    Oct 2012 - Aug 2016
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  Figure.NZ

  May 2017 - Mar 2020

  Communications Manager

  Figure.NZ is a product company with a mission of getting the people of New Zealand using public data to thrive. I was involved in establishing and delivering on the marketing and communications function, with the goal of growing Figure.NZʼs reach and engagement, and teaching New Zealanders from all backgrounds and education levels how to better understand their country through data.Highlights:• Working cross-functionally to support creation, adoption, and ongoing usage of a web tool that resulted in over 6 million Figure.NZ chart views on New Zealand’s leading news website, and more people seeing data in their day-to-day lives.• Turning complex information into engaging, community-focused content for Figure.NZ’s blog, social media, and other marketing and communications channels. Show less

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  SafeStack

  Aug 2020 - Aug 2023

  SafeStack is an online education platform that teaches software engineering teams to weave cyber security through everything they build. Starting from its initial New Zealand launch in 2020, SafeStack is now trusted by over 5,000 learners in 160 companies worldwide. I established, led, and executed all areas of marketing for this rapidly growing B2B startup.Highlights:• Establishing the marketing function and contributing to SafeStack's go-to-market plan by setting and delivering a focused, effective marketing strategy. Results: 16x customer growth, including Australian and US market entry.• Building the product marketing sub-function. This included positioning and messaging to identify and highlight key features, benefits, and value propositions; researching competitive alternatives, prospective audiences, and use cases; creating ideal customer profiles and personas; planning and executing product launches for new programs, plans, and features; and testing new ways to increase product awareness, adoption, and usage.• Establishing, leading, and delivering across all other marketing sub-functions, including content marketing, brand marketing, and performance marketing; and strategising and executing integrated marketing campaigns across these sub-functions.• Continuously iterating and optimising marketing website design, messaging, and content to meet quickly evolving business and customer needs.• Developing and implementing SafeStack’s content marketing strategy. This included working with subject matter experts and leveraging thought leadership to create a consistent cadence of unique, actionable content that builds authority and genuine connection with target audiences; establishing a program of customer stories to build social proof; and engaging existing learners to increase their product usage. Results: 80% growth in new website users; 180% growth in blog views; 660% growth in LinkedIn followers.• Hiring, leading, and coaching direct reports. Show less Joining SafeStack as its first marketer at a time of rapid growth for the company, my work in this role was broad and varied. It included setting the foundations of product marketing, content marketing, digital marketing, and brand marketing, as well as marketing management and delivery across this scope.Highlights:• Setting the foundations of the product marketing sub-function, including market research, audience research, positioning, and messaging to support product development and product launches.• Planning and implementing SafeStack's marketing communications across all channels, including website content, social media, email marketing, sales enablement materials, and advertising.• Creating and delivering a consistent and effective social media marketing program to grow brand awareness and generate demand.• Establishing SEO and SEM best practices.• Documenting guidelines for all marketing communications to ensure consistency and repeatability.• Setting up tracking and monitoring of marketing analytics, and using data analysis and interpretation to inform marketing decisions. Show less

  • Head of Marketing

    Nov 2021 - Aug 2023

  • Digital Marketing Manager

    Aug 2020 - Nov 2021
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  Exit Five

  Aug 2023 - now

  Exit Five Member

  Exit Five is the leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

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  Objective

  Sept 2023 - Mar 2025

  Objective is the outsourced marketing department creating game-changing advantage for purpose-driven, high-growth, medium-sized brands with aspirations to become market leaders in their category.

  • Tech Marketing Strategy Advisor

    Apr 2024 - Mar 2025

  • Tech Marketing Strategist

    Sept 2023 - Apr 2024
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  Powrsuit

  Mar 2024 - now

  Powrsuit Member

  Foundation member of Powrsuit: a career accelerator for women on the way up. Combining bite-sized learning and micro-networking, Powrsuit takes professional development out of to-do lists and into weekly routines.

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  SuiteFiles

  Apr 2024 - now

  Head of Marketing